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The Coca-Cola Company is an American multinational corporation founded in It manufactures, sells and markets soft drinks including Coca-Cola , other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Coca-Cola was developed in by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a 'healthy tonic'. Pemberton had been severely wounded in the American Civil War , and had become addicted to the pain medication morphine. At the time, cocaine was being promoted as a 'cure' for opioid addiction, so he developed the beverage as a patent medicine in an effort to control his addiction. The company has operated a franchised distribution system since In July , pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as helpful in the relief of headache, to be placed on sale primarily in drugstores as a medicinal beverage. John Pemberton had taken a break and left Robinson to make, promote, and sell Coca-Cola on his own. Robinson promoted the drink with the limited budget that he had, and succeeded. By , Coca-Cola was being sold nationwide. Coca-Cola's first ad read 'Coca Cola. Coca-Cola acquired Minute Maid in for an undisclosed amount. The company acquired the Indian cola brand Thums Up in , \[ 18 \] and the American soda company Barq's in The acquisition closed on January 3, According to the Coca-Cola Company's annual report , it had sold beverage products in more than countries that year. Since , Coca-Cola has been a publicly traded company. The 10 largest shareholder of Coca-Cola in July were: \[ 73 \]. The following are key management as of March excluding VP positions and regional leaders : \[ 74 \]. The following are all directors as of March \[ 74 \]. In general, the Coca-Cola Company and its subsidiaries only produce syrup concentrate, as well as sourcing beverage base including coffee beans, tea leaf, juices, etc. The bottlers then sell, distribute, and merchandise the Coca-Cola product to retail stores , vending machines, restaurants, and food service distributors. Since the s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these 'anchor bottlers. In January , the company formed the Bottling Investments Group BIG , by bringing company-owned bottling operations together to strategically invest in select bottling operations, temporarily taking them under Coca-Cola ownership, and utilizing the leadership and resources of the company. In , the company announced its intention to list Coca-Cola Beverages Africa as a publicly traded company. However, in June it announced that it was delaying this plan, pending an evaluation of macroeconomic conditions. After Martin Luther King Jr. We are an international business. The Coca-Cola Company does not need Atlanta. You all need to decide whether Atlanta needs the Coca-Cola Company. Since the early s, the criticisms over the use of Coca-Cola products as well as the company itself, escalated with concerns over health effects, environmental issues, animal testing , economic business practices and employee issues. The Coca-Cola Company produces over 3 million tonnes of plastic packaging each year including billion plastic bottles. The company has been referenced as 'the worst plastic polluter in the world' pumping out , plastic bottles a minute. Residents of Samoa have seen an increase in plastic pollution since this switch has been made. Alternatives to plastic such as aluminum have also been overlooked with Coca-Cola releasing a new plastic bottle slightly bigger than a can size. The magazine Forbes has labeled Coca-Cola as the world's most polluting brand. They also contribute to plastic waste producing up to three million tons of plastic packaging a year including over billion plastic bottles. The initiative was expanded to several other South American countries by Coca-Cola using high fructose corn syrup has a lower sustainability compared to producing sugary drinks with sugar cane. High fructose corn syrup is carbon intensive due to the substantial amounts of fossil fuels required to power heavy machinery. Turning corn into high fructose corn syrup is an energy intensive process requiring large amounts of carbon to be expended especially during corn growth. Burning fossil fuels releases CO 2 and CH 4 which is the main source of energy for producing high fructose corn syrup. The environmental impact of corn production can be attributed to three primary effects of field emissions, irrigation and grain decay. Coca-Cola has also been under fire for depleting water sources through their high water usages. Local villagers have testified that Coca-Cola's entry in Kaladera Rajasthan intensified lower water sources. Documents from the government's water ministry reveal water levels remained stable from until , when the Coca-Cola was first operational. Water levels then dropped by almost ten meters during the next five years. Other communities in India that are located around Coca-Cola's bottling plants are experiencing water shortages as well as environmental damage taking heavy tolls on harvests as well as drying up wells. In , protesters at Coca-Cola's annual meeting claimed that black people remained underrepresented in top management at the company, were paid less than white employees, and fired more often. In March , 16 workers of color sued Coca-Cola, claiming they had to work in a 'cesspool of racial discrimination. In February , recordings of an employee training course were leaked on social media. The course instructed employees to 'be less white', which the course equated with being less 'arrogant' and 'oppressive. Coca-Cola advertising has 'been among the most prolific in marketing history,' with a notable and major impact on popular culture and society. Coca-Cola advertises through direct marketing, web-based media, social media, text messaging, and sales promotions. The company also markets via mobile marketing in text messages, e. Fan engagement spans 86 million globally across social media channels: online interaction, and social, cultural, or sporting events. In the retail setting, direct store beverage delivery trucks mobile advertising as well as point of sale coolers and vending machines have bright red logo blazoned branding. As of , the Coca-Cola Company offers more than brands in over countries. In September , the company announced that it would cut more than half of its brands, as a result of the economic effects caused by the COVID pandemic. Coca-Cola bought Columbia Pictures in , owing to the low monetary value of the studio. The film company was the first and only studio ever owned by Coca-Cola. During its ownership of the studio, Columbia released many popular films including Ghostbusters , Stripes , The Karate Kid , and some others. However, two years after the critical and commercial failure of the film Ishtar , Columbia was spun-off and then sold to Tokyo -based Sony in Coca-Cola operates a soft drink themed tourist attraction in Atlanta, Georgia; the World of Coca-Cola is a multi-storied exhibition. Max Keith , the head of Coca-Cola's German office during the war, decided to create a new product for the German market, made only from products available in Germany at the time, which they named Fanta. Fanta was originally an orange-flavored soft drink that can come in plastic bottles or cans. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. In , Coca-Cola introduced Sprite, a lemon-lime soft drink, another of the company's bestsellers and its response to 7 Up. Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in , the product was sold until fall , \[ \] although its sales had dwindled since the introduction of Diet Coke. In , the company released Simba, which was a take on Mountain Dew , and had packaging that was African desert-themed, replete with an African Lion as the symbol of the brand. Also in , the company released a line of products under the name of Santiba, which was targeted for mixing cocktails and party usage, products including Quinine water and Ginger Ale. Like the above-mentioned Simba, the Santiba line of products was short-lived in the marketplace. Intended for use in offices with five to fifty people, \[ \] its refrigerated compartment held three individual one-litre plastic containers of soda syrup and a CO 2 tank. Like a soda fountain, it mixed syrup in a ratio with carbonated water. During the s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. In , the Minute Maid division launched the Simply Orange brand of juices including orange juice. In , Coca-Cola India introduced Vio to enter into the value-added dairy category. The product lays the foundation for Coca-Cola's new segment after carbonated beverages , water and juices. In , perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet , Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup , aspartame , sucralose , and Acesulfame potassium. C2 is designed to more closely emulate the taste of Coca-Cola Classic. Even with less than half of the food energy and carbohydrates of standard soft drinks, C2 is not a replacement for zero-calorie soft drinks such as Diet Coke. C2 went on sale in the U. It was in May when Finley, a sparkling fruit-flavored drink, was launched in France. It was launched in other countries later, \[ \] including Belgium and Luxembourg in September Coca-Cola first started developing the drink in Belgium in Coca-Cola is the best-selling soft drink in most countries, and was recognized as the number one global brand in In Japan, the best selling soft drink is not cola, as canned tea and coffee are more popular. The recipe for Coca-Cola, perhaps the company's most closely guarded secret, was never in jeopardy; instead, the information was related to a new beverage in development. Coca-Cola executives verified that the trade secret documents in question were genuine and proprietary to the company. At least one glass vial containing a sample of a new drink was offered for sale, court documents said. The conspiracy was revealed by PepsiCo, which notified authorities when it was approached by the conspirators. The company announced a new 'negative calorie ' green tea drink, Enviga , in , along with trying coffee retail concepts Far Coast and Chaqwa. In October , Coca-Cola revealed its new calorie mini can that holds 7. Despite costing nearly 30 percent more per ounce, the mini cans have been met with positive sales figures. In November , Coca-Cola revealed a seasonal design for its regular Coke cans as part of a partnership with the World Wildlife Fund. However, it was withdrawn only a month after release due to consumer complaints about a similar look to the silver cans commonly used for Diet Coke. There were also complaints about deviating from traditional red as the color of Coca-Cola cans previously. Muhtar Kent , Coke's former chief executive officer, stated that the company has the option to increase its stake to 25 percent but could not exceed that percentage in the next four years. In , the Coca-Cola Co used its Mexican \[ \] sparkling mineral water brand Topo Chico to launch a range of vegan friendly \[ \] alcoholic hard seltzers in the United Kingdom and in the United States. As part of its corporate propaganda campaign to deflect public attention away from the harmful health effects of its sugary drinks , the Coca-Cola Company has funded front organizations. It was announced in , when Coca-Cola executive Donald Short, then the company's vice president, published a paper about his company's commitments to consumers' health in the American Journal of Clinical Nutrition. The company funded creation of the front organization the Global Energy Balance Network GEBN to address the growing evidence that the company's products are a leading cause of the epidemic of childhood obesity in the United States and the growing number of Americans, including children, with type 2 diabetes. GEBN designed its own studies to arrive at conclusions set in advance and cherry picked data to support its corporate public relations agenda. The aim of the initiative was to address decades of research on diet-related diseases, such as Type 2 diabetes and hypertension , by promoting physical exercise to the population but avoiding discussion of the link between such diseases and junk foods, including sugary drinks. Coca-Cola sponsored the English Football League from the beginning of the —05 season beginning August to the start of —11 season, when the Football League replaced it with NPower. In , Major League Baseball signed a multi-year deal with Coca-Cola to be the official soft drink, replacing Pepsi. In October , Coca-Cola started sponsoring the Formula 1 team McLaren with several 1 year deals being signed since then. Coca-Cola has also sponsored the Overwatch league since season two. They also sponsor all major Overwatch tournaments such as the world cup. Coca-Cola also sponsored the popular Fox singing-competition series American Idol from until Coca-Cola is also an executive producer of Coke Studio Pakistan. While not necessarily having naming rights to anything in all locations, the company does sponsor and provide beverages in many theme parks, usually in an exclusive capacity. Contents move to sidebar hide. Article Talk. Read Edit View history. Tools Tools. Download as PDF Printable version. In other projects. Wikimedia Commons. American multinational beverage corporation. Coca-Cola headquarters in Atlanta. Traded as. Atlanta , Georgia. Operating income. Net income. Berkshire Hathaway 9. History \[ edit \]. Acquisitions \[ edit \]. Revenue and sales \[ edit \]. Stock \[ edit \]. Shareholders \[ edit \]. Staff and management \[ edit \]. Main page: Category:Coca-Cola people. Herbert Allen Jr. Gayle Alexis M. Bottlers \[ edit \]. Consumer relations and civic involvement \[ edit \]. Criticism \[ edit \]. Main article: Criticism of Coca-Cola. Plastic production and waste \[ edit \]. See also: Plastic pollution. Coca-Cola bottles as pollution in water. Energy usage of corn syrup manufacturing \[ edit \]. Water usage \[ edit \]. Racial discrimination \[ edit \]. Advertising \[ edit \]. Products and brands \[ edit \]. Main article: List of Coca-Cola brands. Non-food assets \[ edit \]. Columbia Pictures \[ edit \]. World of Coca-Cola \[ edit \]. Main article: World of Coca-Cola. Brands \[ edit \]. Other soft drinks \[ edit \]. BreakMate \[ edit \]. Main article: BreakMate. Healthy beverages \[ edit \]. Best selling \[ edit \]. Information \[ edit \]. Green tea \[ edit \]. Glaceau \[ edit \]. Huiyuan Juice \[ edit \]. Coke Mini can \[ edit \]. Holiday can \[ edit \]. Stake in Monster Beverage \[ edit \]. Alcoholic beverages \[ edit \]. Front groups \[ edit \]. Sponsorship \[ edit \]. Sports \[ edit \]. Television \[ edit \]. Theme parks \[ edit \]. See also \[ edit \]. 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