Some cool ways to use Snapchat for business

Social media is a dominating force these days in terms of business strategy and marketing. Half of today’s shoppers have made purchases based on social media content’s recommendations.

When this combined with the number of active social media users and the time people average spend on engaging with social media content, it becomes clear that social media is an important area a business can focus their attention on today.

At times, business engagement and social media marketing on different platforms can seem like an easy thing to do. It is basically not possible to ignore the effect social and digital media have today, like Facebook, YouTube and Instagram can have on businesses.

Other social networks are present too that can offer businesses benefits aplenty if they include them in their social media marketing plans.

A brief intro to Snapchat

Snapchat is not a new platform and yet it is a viable competitor to other social media giants. One thing to be noted that it has a strong youth following and a large user base among young users. 78% of internet users between 18 and 24 years of age use Snapchat. In 2018, it was the preferred social media platform of 45% of teen users.

Snapchat has over 200 million active daily users and 54% of its users are logging in daily. This is, in fact, an important audience no business should ignore at any cost.

On the recommendation of a top-notch digital marketing company New York, let us have a look at some of the coolest ways Snapchat can be used in marketing, for business purposes obviously:

Delivering access to live content

Live media marketing is an interesting tool for advertising. This offers the target audience a unique method of engagement. Giving viewers access to live content helps capitalize on the ability of social media to break down walls between them and the brand.

Businesses can show live experiences that are unique, like a product launch, automotive show and the like. This original look at key events is like a special look at the inner world of the brand and helps build a more personal customer relationship.

Utilizing Snapchat insights for access to valuable data for marketing

In all marketing activities (especially social media marketing), understanding the target audience is vital. They are the people interested in the brand and anyone who might value or benefit from what is offered by the business.

Determining the qualities the audience has in common is paramount to customizing content and delivering the most valuable of all social experiences. This information can be used in creating content that creates interaction, boosts interest, captures attention and encourages further action with the brand.

Each tool can help businesses learn more about their audience and also give them a full understanding of what they are looking for in order who to target and how to do so.

Snapchat has an in-built analytics tool known as Snapchat insights. It gives businesses their viewer count organized by time frame and viewer information like age, gender, and location. It can also give them important metrics on types of engagement, times, and frequency. It also has the screenshot count, showing how often people want to save pieces of content.

Deliver a feeling of current relevance

Snapchat’s content exists for no more than 24 hours. The content and stories posted on it are the current things happening and that is obviously visible to the audience. Following the account gives people the right to constantly looking at the current content, what the brand/business is up to or at the very least show them what they are seeing. The content is made as per the audience’s interest and attention.

This type of immediate and fleeting content is very rewarding. It also feels much more personal.

Taking advantage of emojis, captions, and frames

A vital part of snapchat is presentation. The customization and design features present to offer a creative flair to the content posted on it. Various borders and frames can change the vibe of a picture in order to fit the goals businesses have with the content.  Emojis and pinned video emojis following a moving target make the content more fun.

Audio manipulation is another feature. Snapchat’s audio filters distort and alter the audio aspect of the content. This can be used in many humorous and interesting ways that are great for making interest and helping the content stand out.

Grabbing the audience’s attention is a must and it is through these snap features that businesses can capture and retain such attention.