Some Known Questions About Best Hotel Booking Sites (to Find Cheap Deals in 2022).

The Agoda booking platform might not be the most easy to use around, but it undoubtedly is one filled with surprises. We found some of its less out-in-the-open web methods and today explore their significance in the OTA landscape. Agoda's pricing trick Online retailers to users according to their search behavior? Not a strange principle in the web world.

On its website, Agoda sections hotel bookers and shows different space rates based on how they arrive on the platform: One cost for visitors who look for a hotel on Another rate if a visitor gets here on Agoda through Google Browse How does it work? Let's have a look at an example.

com. Here is what we discovered: Space Rate on Agoda by means of Google Search The cost of the single room is. Click through from Google search, and Agoda sells the double for. However, if Research It Here check the room rates on the Agoda site, the rates for the very same hotel, travel dates, and space types will be.

com: Space Rate on Agoda through Direct Search The price of the. It's a compared to if you came via Google. And below, Agoda charges That's only a. However it is the very same rate as a single room! Why does Agoda reveal different prices? This measure highlights that according to Agoda: So, while a "Google searcher" is probably to search for the cheapest rate, consumers who are already on Agoda.

Why? Because 'most affordable' may not always be their very first requirement. How to guard against prices techniques? With the right software application, it is possible to defend against rate variation on OTA platforms like Agoda and Booking. So what other concealed web tricks did we discover? Effortless SEO at the cost of hotels Equally intriguing and similarly concealed is Agoda's use of the following web method.

This text forces the consumer towards the booking platform (unless they change the search text) and instantly improves their online ranking. Effect on hotel's visibility A much better ranking for Agoda, however, also implies a worse one for hotels. Here's why: The transformed search text makes the hotel instantly lose ground and rank lower.