Soled Out: The Golden Age of Sneaker Advertising [Soled Out: Золотой век рекламы кроссовок] скачать бесплатно
"Soled Out: The Golden Age of Sneaker Advertising" - это книга, которая исследует историю рекламы кроссовок в период их золотого века. В ней представлены яркие и запоминающиеся рекламные кампании и дизайны обуви, которые сделали кроссовки не только предметом спортивной одежды, но и символом стиля и культуры.
"Soled Out: The Golden Age Of Sneaker Advertising" is a fascinating exploration of the history and impact of sneaker advertising. Written by ad industry veteran Joe Dolce, this book takes readers on a journey through the golden age of sneaker advertising, from the early days of Chuck Taylor and the Converse All Star to the modern era of celebrity endorsements and limited edition releases.
Dolce delves into the ways in which sneaker brands have used advertising to create a sense of exclusivity and desirability around their products. He explores the iconic campaigns that have helped to shape the sneaker industry, from Nike's "Just Do It" slogan to Adidas' collaborations with hip-hop artists and fashion designers.
One of the key themes of the book is the role of celebrity endorsements in sneaker advertising. Dolce examines how athletes like Michael Jordan and LeBron James have helped to elevate sneaker brands to new heights of popularity and profitability. He also looks at the ways in which musicians, actors, and other celebrities have been used to promote sneakers to a wider audience.
In addition to exploring the history of sneaker advertising, Dolce also looks to the future of the industry. He considers the impact of social media and online marketing on sneaker culture, and discusses the ways in which brands are adapting to stay relevant in a rapidly changing landscape.
Overall, "Soled Out: The Golden Age Of Sneaker Advertising" is a must-read for anyone with an interest in sneaker culture, advertising, or marketing. It offers a comprehensive and insightful look at the ways in which sneaker brands have used advertising to create a multi-billion dollar industry. Whether you're a sneakerhead or a marketing enthusiast, this book is sure to provide valuable insights and inspiration.
If you're interested in learning more about the history and impact of sneaker advertising, you can download "Soled Out: The Golden Age Of Sneaker Advertising" from the publisher's website or from online retailers like Amazon. Happy reading!
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