Social Network In Kazakhstan. Реферат. Информационное обеспечение, программирование.
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It is in no way secret nowadays that
Social Network System is quite a tool for the citizens of the Republic to
engage in communication. The recent research shows that people tend to be
attracted to these services by choosing the most preferable. In fact, the
networks are used in broader sense coming to the extent of developing branding
strategies on, or promoting products linking it to an overall market. Networks
like VK, Odnoklassniki, Twitter, Facebook, etc., provide an opportunity for
people to exchange any media data in between, not only the texts. An though any
related risks of an incoming obsession with social networking is breaching
nowadays, the number of people registering themselves both in Kazakhstan and in
the world seems no way near decreasing attitude.
has gone long way starting just as
an ordinary communication basis to the major tool of various companies,
governmental institutions and mass media.
Yandex value of searching word per
month
Yandex value of searching word per
month (changes/new)
ЛайвДжорнал, livejournal.com, ЖЖ,
Живой журнал
According to data extracted from ….......
the product by mail.ru - "Moy Mir" is the most attractive among the
citizens. Bright design, simplicity of interface and possibility of finding
those friends of theirs, colleagues, etc., is proven to be more of a
handy..yandex.ru gives a way to identify the things people search under request
of "Moy Mir":
+мой мир ru - 132 034 Yandex
requests;
mail ru +мой мир - 127 881 requests
per month.Second place states "Odnoklassniki" as a basically second
best in finding the people you need (certainly if they use this web service).
Despite being a network connecting people it is also a portal for music and
video library, game applications and lots of other interesting features for
entertainment.
Odnoklassniki + My Page 305
requests;
Games Odnoklassniki - 50 104
requests;
Odnoklassniki log in - 16 728
requests.place is given for the service of videohosting in a world widely
popular as "Youtube" the benefits of which you can find millions of
videos you are interested at. Additional features are that by registering you
can both add and delete any video material content. As a brand it became so
recognizable that it could not just pass Kazakhstani market, but intensively
used not only by ordinary people, but business on their purposes.Wordstat.yandex.ru
on "YouTube":
youtube com - 51 300 Yandex
requests;
youtube compilations - 3 500
requests;
download + from youtube - 2 785
requests;
youtube music - 2 732 requests.its
reputation is one hard work to do. Any product or brand must perform a substantial
upgrade almost constantly otherwise facing a down sloping is unavoidable. Guess
what? What now seems to be upper class might not be the case tomorrow. So do
the service providers. Following table just another prove of how market can
change and preferences far away off the expectations that we could have given.
The value of word search by
Yandex.Direct per month
less tends to use the services of
social network unlike Russia, Ukraine, Moldova and Belorussia. However it is
not subject that the role of Social Network is minimized as year by year we see
lots of promotions techniques intact precisely using technological
opportunities.
The amount of key search per 1000
people
Business use of Social Network.the
right brand image of the source is often by a well-planned PR. Now for that,
various tools are used, most commonly the media basics like: TV, Mass Media,
and Internet. News columns are perhaps the best examples of such PR campaign.
How active and effective are the
results we can see by looking at the table below:
The value of word search by
Yandex.Direct per month
That is not the only case however.
Perhaps, due to lack of information on applications such as Instagram we cannot
fully analyze of how advanced its level of Social Network contribution in
Kazakhstan nowadays.
social network
communication business
Regardless of the obstacles today
marketing shows that there are ways to significantly decrease the cost of
promoting any given product or service. To effectively target the audience and
deliver the message its gathering point is necessary to identify. Back in the
days promotion campaigns tended to happen on the streets with people seeking to
attract public focus. Billboards, TV adverts and whatsoever even now maintains
its use. With technological advance and creating of so-called "alter
worlds" and spaces any person can log in and spend some time besides the
reality, it is the internet what has happen to become a source of public
transparency. Any promotion activity to happen does not require a huge amount
of accounts payable to be gone. FOODBOX is one great example. Despite having
its web site operating, Instagram is another source that the company claims to
have attracted lots of customer from. In fact, the web site appears to be playing
a menu observance function whereas an insta account is the one that makes the
whole "targeting and engaging" work.Social Network market is full of
opportunity and becoming more and more concentrated. Blogging, messaging, send
any type of media data has gone far enough to make people interact to its
maximum capability. However, with all the benefits there comes the part where
some of those networks are banned due to all sorts of reasons. Primarily, it
was put on a subject due to inappropriate political-oriented content. It was
especially the case in Mangystau’s riots that happened in 2012. Network like
twitter was shut temporarily and was not operating in a while. This reminds of
exactly the same fact when in 2010-2011 in the United Kingdom group of people
was motivating the public to strike down whatever around, though initially it
was Royal Mail strike. For very same political views objections the very first
banned site was ablyazov.org and it could be counted as Social Network as it
contains the opportunity to register and contact with anyone inside commenting
on any given data type. Guess what? Social Network is no more considered as
classical profile based substance like Facebook or VK. Its various forms differ
and change but specifically serves the same purpose of socializing (i.e.
Twitter is a classical example)., Kazakhstan nowadays seems to be increasingly
relying on the techniques regarding the network. The reason for this is so
called 10 myths of Social Network for business. Basically, first myth states
that Experts show pretty statistics on how more than 60% of people heard of a
product through social media. This is a scare tactic to get you to hire them.
These sites do not receive the same level of mainstream media coverage that
Facebook and Twitter enjoy. If consultants showed you how you could do much of
this work yourself, why would you hire them? It is then very easy to use the
techniques; the point is that you’ll need to learn it at the beginning, which
isn’t considerably time-consuming. Thousands of Tweets may spark a fun
conversation with hundreds of people, so why dare spending so much money on
promotion strategies with your wallet that might not be fatter for the effort?
Furthermore, Social media is the new shiny red apple. It's not going anywhere,
but neither are web sites. Ultimately it can replace it in a sense. On a
question of why, because keeping the interface up-to-date and have your
potential customers attracted is something that the owners of Social Network
would have to be bothered unlike you. Another interesting feature is blogging.
It gives you a voice and at least a modicum of control of your
brand--especially if you really have something important to say and you say it
on a consistent basis.last is, that Network shows how it’s liquid towards
changing real to virtual life. The more new gadgets there are to play with, the
more time people will spend playing with them, and the less time they will
spend talking to each other. Or least that's how it might seem. Surprise or
not, that is what is going on in the Republic. Especially youngsters are the
ones constantly using. Social Network in Kazakhstan as a section of this
project is perhaps strongly dedicated on statistical figures representing
current situation and business entities that are the ones besides the
individuals are strongly there to use the media., for Kazakhstani market it is
a no stop. As the technology constantly advances so does the inner domestic
demand and there are always people who will try to apply the newly to achieve
whatever necessary.
1. http://www.forbes.com/pictures/ejgi45k/ten-myths-about-social-networking-for-business-2/
2. http://iport.kz/blog/kaznet/437.html
. http://profit.kz/news/5490/Rejting-populyarnih-socialnih-setej-v-Kazahstane/
. http://kaduman.kazakh.ru/KaDuman/1508.php
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