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Social Media Humans Porn Hub
Meet the Manager Behind Pornhub's Social Media
"The wider acceptance of sex has had a wonderful impact on our industry. I think we've made very big progress in the sex work realm, and there's still a lot more to do."
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"Everyone watches porn, everyone gets horny. It's important we celebrate that."
Despite never being involved in an adult productions herself, Aria Nathaniel — better known as Pornhub Aria — is arguably one of the most visible players in the porn industry.
The online face of Pornhub, she's been the brand's social media manager for several years, and in that time, has cultivated an irreverent, wickedly funny online presence that's inspired a league of copycat accounts, all while blowing other brands' engagement numbers out of the water (look no further than the brand's 1.69 million Twitter and 8.1 million Instagram followers). More impressively though, Aria also manages to do this in the midst of an uphill battle against everyone from trolls to creeps to big tech censorship — all with a smile and, sometimes, a meme.
Aria's story really begins more than five years ago. Recruited by a former Pornhub employee she knew beforehand, Aria was initially apprehensive about taking on the role — mostly because she had no idea what exactly a job at Pornhub would entail. For all of her initial hesitation though, the job has since transformed her, whether we're talking about all the marketing and business experience she's gained or one of the many once-in-a-lifetime opportunities she's had — including the time Kanye West physically stitched a dress to her body at the 2018 Pornhub Awards.
Today, Pornhub has real cultural currency, but if you had told anyone a few years ago that a porn streaming platform would have an influential online presence, art shows exhibiting Bunny Yeager and Tracey Emin , Yeezy collaborations, and an awards ceremony with production value rivaling the VMAs , there's a slim chance anyone would actually take you seriously. In a world where sex, sexuality, and, to some extent, porn are slowly becoming a bigger presence in mainstream pop culture, the emergence of Pornhub as a source of legitimate online commentary makes sense.
"When I first started out here five-and-a-half years ago, things were very different for us as a brand and in society in general," she says, pointing toward the world's general trend toward "becoming slightly more unhinged in all respects" as a likely reason why Pornhub's social media presence has gone from a deep-internet cult fave to a verifiable pop cultural phenomenon.
"The wider acceptance of sex has had a wonderful impact on our industry," Aria says. "I think we've made very big progress in the sex work realm, and there's still a lot more to do, but I'm really grateful that it's becoming more and more accepted and less like it's a vice. Everyone watches porn, everyone gets horny. It's important we celebrate that."
But Pornhub's cultural cache wasn't something that came easy. As Aria contends, it also took a lot of behind-the-scenes work on the company's part to even reach this point. For example, in order to make the brand "more mainstream," Aria says the company has involved itself in various collaborations with like-minded brands such as the Museum of Sex and Richardson , all while continuing to advocate for sexual health and education. Through the Pornhub Sexual Wellness Center , helmed by Sex Therapist Dr. Laurie Betito, Pornhub aims to destigmatize sex-related discussions and fund sexual wellness research .
But another big component that plays into Pornhub's mainstream relevancy is the way they make a point of staying on top of pop cultural trends — and that's where Aria comes in. In an online world where every brand on Twitter tries to stay relevant by reposting a stale meme or attempting to " shade " celebrities or competitors, it's admittedly difficult for a social media manager to ensure they don't teeter too far into cornball territory. That said, Aria is an arguable master of the artform, though she admits that Pornhub's wide target audience (i.e. everyone because, again, who doesn't watch porn?) means that it is "a bit easier to please people."
"Truly, I think anyone, anywhere, no matter what walk of life they are from, can be cringeworthy," she says. "I think it's my job to ensure I don't make people cringe regularly. Maybe because I'm so sensitive to how bad other social media can be, it's made me hyper aware and in tune with what I deem quality."
Aria also fancies herself a "huge comedy buff" — something she loves incorporating into her Twitter presence, especially if it's "comedy you wouldn't necessarily expect from the Pornhub account." Citing her love of Larry David's brand of self-deprecating, anxiety-ridden comedy, Aria says she enjoys taking the dry humor approach for "mostly everything I touch." Keeping the jokes less sexual on Twitter also has the added benefit of "allowing for more people to follow, because it feels less 'taboo.'"
That said, it's not all memes and riffing on the latest viral trend, especially when it comes to Instagram and its infamously stringent algorithm. Given Pornhub's product, a cursory scroll through the Pornhub account will reveal a relatively chaste assortment of Pornhub merch pushes, funny (and fully-clothed) screenshots from the site, and reposts from talent. Yet, despite making a significant effort to follow all of the guidelines and always be SFW, "I get shadowbanned very, very easily" — an occurrence Aria laments "makes it difficult to grow and conquer."
Unfortunately though, the limitations of big tech aren't the only issue she faces on a daily basis. In addition to fielding the type of negativity that inherently comes with being a front-facing person working on the internet, Aria has also personally been subjected to a significant amount of sexual harassment in the form of gross messages and unsolicited pictures that she says, "I never in my life wanted to see."
While she takes it in stride — specifically making a point to not pay attention to the trolls and icky messages — it is, undoubtedly, disturbing. As Aria points out, she and fellow female social media managers, including Red Tube's Emma and YouPorn's Katie , are all too often "put in a box where everyone assumes it's ok to be vulgar or sexually open with us."
And though constantly experiencing this type of depersonalized fetishization can be extremely off-putting and demoralizing, Aria continues to carry on — working to further the understanding that there is a "human side to working in the sex industry."
"For every shitty person trying to take you down, there's about three who are super supportive and wonderful," she says. "It's a give and take like anything else."
With all of this in mind, she's still incredibly committed to her work, the mission of destigmatizing sex and the adult industry, as well as continuing to facilitate conversations surrounding sexual health and wellness education.
"I can't really see myself doing anything else to be quite honest," she says. "Pornhub has given me an outlet to be an elevated version of myself with a great platform to do it on. I've already been here five years, what's another 20?"
Welcome to "Sex with Sandra," a column by Sandra Song about the ever-changing face of sexuality. Whether it be spotlight features on sex work activists, deep dives into hyper-niche fetishes, or overviews on current legislation and policy, "Sex with Sandra" is dedicated to examining some of the biggest sex-related discussions happening on the Internet right now.
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Millions around the world are outraged at Pornhub's alleged complicity in child rape and trafficking
SACRAMENTO, Calif. , July 7, 2020 /PRNewswire/ -- In the last few days the #Traffickinghub movement's viral short animated video exposing Pornhub for allegedly profiting from the rape and sex trafficking of women and children reached over 25 million views across all social media.
People around the globe have been sharing the video with comments of disgust, horror and outrage as they learn for the first time that children are being raped for profit on the world's largest and most popular porn site. The video highlights multiple examples like the story of a 15 year old girl from Florida who had been missing for a year and was found after 58 videos of her rape and sexual abuse were found being monetized on Pornhub. Or, 14 year old Rose Kalemba who the BBC reported was taken at knifepoint, raped for 12 hours and the videos of her rape and torture uploaded to Pornhub where they remained for months despite her begging for them to be removed. Or, the 118 cases of child sexual abuse and rape that were investigated and confirmed by the Internet Watch Foundation who reported that half of cases were Category A level abuse including penetration and/or sadism. Or, the case of a toddler being sexually exploited on the site found in an investigation by the Sunday Times.
The video also highlights the fact that Pornhub has no system in place to reliably verify the age or the consent of those featured in the over 6 million videos uploaded to the site per year, which enables millions of users to easily upload acts of real sexual violence against both adults and children.
The Traffickinghub petition calling for the site to be shut down and its executives held accountable for the alleged mass rape and sex trafficking has reached over 1.5 million signatures from 192 countries, and the movement has the support of over 300 child protection and anti-trafficking organizations. The movement has also drawn support from professionals in the adult entertainment industry, who released a manifesto and their own petition rejecting Pornhub and its illegal, exploitative practices.
"The world is waking up to the fact that Pornhub is infested with videos of the real rape and sex trafficking of underage victims as well as vulnerable women. There are now millions around the globe boycotting the site and calling for Pornhub to be shut down," said campaign founder Laila Mickelwait .
The video can be watched and shared via Instagram , Twitter , Youtube , and Facebook .
About the Traffickinghub Movement The Traffickinghub campaign is a non-religious, non-partisan effort to hold the largest porn website in the world accountable for enabling and profiting off of the mass sex-trafficking and exploitation of women and minors.
Visit traffickinghub.com to learn more.
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PornHub released a colorful graphic depicting the top relative searches each state made during election week and the results are . . . engrossing.
“The top relative search is the term that was more often searched in each state when compared to all other states,” the porn website wrote in an explanation of the graphic .
“It’s a snap-shot of what was truly in the hearts and on the minds of everyday Americans while they waited to find out who their next president will be.”
Some of the terms were garden variety naughty — such as Alabama’s “big booty” searches, Minnesota’s quest for “POV” clips and Oklahoma’s lust for “cheerleader” porn.
Others were decidedly more basic. As President Trump and President-Elect Joe Biden duked it out at the polls , Iowa was searching for “Yoga Pants” porn, North Dakota was looking for “pumpkin” smut and Connecticut wanted to see “wedgie” nudes.
A few of the popular search terms were spot on for the particular state. Louisiana hunted for “popeyes” porn, Texans were looking for “sexmex,” Arizona wanted “Navajo” clips while Utah took a more religious route in searching for “mormon” movies.
Of course, some of the terms were also election related, PornHub said.
“There’s no doubt that Florida was big into ‘Trump’, Delaware was searching for ‘election’ and in D.C. people were more likely to search for ‘vote’ than any other state,” the website wrote.
New Yorkers were a bit freakier in their porn proclivities, searching for “foot job” more than any other state and New Jersey was just as wild with their “femdom” hunts.
Meanwhile, Mississippi wasn’t as clear. Their most searched term was a typo.
“Mississippi, we hope you found what you were looking for when you searched ‘pron’ more than any other state,” the porn giant quipped.
The midwest is surprisingly into hentai, but still can't spell it.
By
Cassie Murdoch on June 1, 2017
Or should we say PORMhub?
Credit: pornhub
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Donald Trump got a lot of attention for his "covfefe" snafu, but he's not the only one with, uh, slippery fingers...
In the wake of Wednesday's typo heard 'round the world, Pornhub took a look at which terms were most commonly misspelled by their users when searching for videos, and the results are hilarious.
They broke it out state by state, and it turns out even something as basic as the word "porn" is tripping people up.
It's easy enough to see how some of these mixups happen, especially if people are busy using one hand for, shall we say, other things? But nevertheless it is interesting to see just how many different ways there are to misspell "lesbian" and "hentai." (Also, the midwest: unexpectedly into hentai.)
"Amateur" is another one that understandably confounds people, but "threesome" and "MILF"? Come on, people. Focus!
Interestingly, since the blockbuster debut of "covfefe," there have been 9,000 people who've searched for that term on Pornhub. It's puzzling to look for porn featuring something that's not even a word, but humans are nothing if not weird when it comes to their taste in adult videos.
Still, considering that fidget spinner porn is now a thing, it's probably only a matter of time before covfefe porn is, too. What a time to be alive.
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