Social Media Branding - Using "Touch Points" To Create Strong Brands

Social media is creating a modern world-class brand. These brands are created because social media allows the market to communicate with customers at multiple "touch points". These multiple points of contact allow brands to become "friends" with customers and build personal relationships with customers. Building these relationships is building a modern brand. These are the changes that Femamass has brought to today's marketing. As of April 2009, The Economist survey told us, "People no longer believe in advertising - they believe in their friends." The brand is created by building friendships with the organization's customers. How is this done? This is done using multiple touch points. How does the trader use "multiple points of contact"?

To answer this question, we understand the nature of social media. Social media created a "perfect storm" for the market. To build a strong brand, a marketer needs volume and presence. To build a world-class brand, a marketer needs a lot of customers, and they need a place where they can satisfy such a large number of customers. The social media platform allows the merchant to do so. Almost all people in the world belong to social media platforms. If Facebook were a country, it would have been the fourth largest country in the world. Many of these platforms are integrated with each other. According to forest research analysts Josh Burnoff and Thed Shadler, consumers share products and services online every year. This means that social media platforms provide a common place to meet and interact with large numbers of people.

The scale and stage has changed the way people, especially people, communicate in the global economy. In new media, brands are formed when someone interacts with another person, usually about the product and its benefits. "Friends" interact and are recommended brands. This friend recommendation makes it a global brand. Femamass has evolved from a “push” world to a modern marketing in which products are produced and consumers are directed to a world of “attractiveness” where consumers direct traders to what the consumer wants.

Social media has created more contact points - places where traders and consumers get involved - "friends". This has changed modern marketing. New media can create and develop a brand overnight. The two main examples are the Ford Fiesta and President Obama. No money has been spent on the Fiesta ad campaign. Ford created a social media campaign that lasted 6 months. The campaign included many contact points. Instead of traditional advertising, Ford's campaign revolved around posts, videos, blogs, and text. At the end of the campaign, Fiesta had 38% brand awareness in its target market. In the first week it was available, the Fiesta sold 10,000 units, an enormous number of new cars. In return, Ford spent millions on traditional two-year Fusion advertising campaigns. After all these releases, Fusion had an awareness rate of only 38%. In the case of President Obama, he was virtually unknown without money in early 2007, but won the 2008 presidential election. Using social media brands is effective. To create a brand, consumers need to know the brand and understand that it is different from other products in the marketing space. They need to be sure that the brand will add something significant to their lives. In order to buy a brand, in the age of Femamass consumers have to be satisfied with the brand as well as with a friend. The same thing happened with the Fusion and Obama campaigns. The key to social media branding is to use contact points wisely.

To create a modern brand, a marketer needs to make his brand almost like a real person - the brand must be someone you can trust, someone you enjoy spending time with. That is why many contact points are important. The more contacts are made, the more consumers become more comfortable with the brand. Using a product brand is the same as making friends with someone. In our human relationships, the more we know someone, the more we can trust him. The more we believe in someone, the more willing we are to ignore his shortcomings. In a group of people, we choose our friends and decide what we spend time with, even though we know our friends have flaws. Our real life friends are brands. We trust these people, so we build relationships with them. This is how our brands are built in the age of social media.