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Coca-Cola's bid to downplay its sponsorship of the Sochi Winter Olympics took a blow this week, when it emerged that the word 'gay' is banned from its customisable 'share a Coke' function. The brand's bid to make pouring a soda down your neck a more personal experience has been a huge success since it launched the naming promotion last summer, with customers encouraged to print their friend's name on a bottle. Writing the word 'gay' into the service returns the error message 'Oops. Let's pretend you didn't just type that. Please try another name,' however, no doubt to the annoyance of the literally thousands of people whose first or last name is Gay. Yes, it's clearly just an oversight and probably the result of one bored programmer's erroneous brainstorm of 'bad words', but the suggestion that the word gay is somehow not allowed could not come at a worse time for Coca-Cola. The company are to be the sponsors for this year's Sochi Winter Olympics, where coverage of the protests and boycotts regarding Putin's anti-gay laws is set to outnumber that of Olympic curling about to one. Update: Coca-Cola has since issued an apology, telling The Huffington Post it recognises the promotion 'generated an unintended outcome'. We have long been a strong supporter of the LGBT community and have advocated for inclusion, equality and diversity through both our policies and practices. Again we apologise for any offence this has caused. Join thought-provoking conversations, follow other Independent readers and see their replies. Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today. Please refresh the page or navigate to another page on the site to be automatically logged in Please refresh your browser to be logged in. Stay up to date with notifications from The Independent Notifications can be managed in browser preferences. Not now Yes please. For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails. Please enter a valid email address. I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy. Thanks for signing up to the Breaking News email. Join our commenting forum Join thought-provoking conversations, follow other Independent readers and see their replies Comments. Already subscribed? Log in. Thank you for registering Please refresh the page or navigate to another page on the site to be automatically logged in Please refresh your browser to be logged in. Electric vehicles. Forgotten your password? Want an ad-free experience? View offers.

Activists Try to Hijack Promotions by Sponsors of Sochi Olympics

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Activists are targeting Coca Cola and McDonald's, two of the biggest sponsors of the Olympic Games starting this week in Sochi, amid growing concern about Russia's gay rights record. Russia has been heavily criticized for a federal law against 'homosexual propaganda' that's widely seen as anti-gay. At least two colleges have banned Coke products from their campuses in protest. Activists took over a McDonald's social media campaign by hijacking their CheersToSochi hashtag to rant against the corporation's support for the Games. Coke was forced to shut down an Olympic-related feature that allowed people to put names and messages on virtual soda cans after the company banned the word 'gay'. The famous 'buy the world a Coke' commercial from was taken over and re-edited by a group called Queer Nation NY to add scenes of gay rights protesters in Russia being attacked. The companies are defending their support of Sochi Olympics where they're paying big money to have their brands associated with the world's best athletes. Why are the protesters targeting the corporate sponsors? Do social protests against large corporations have any lasting effect? Should Coke and McDonald's be concerned at all about an gay rights backlash? Support for LAist comes from. Become a sponsor. LAist logo. The Brief. How To LA. Imperfect Paradise. All Programs. Support Us. About Us. Stay Connected. News Listen. Larry Mantle. Austin Cross. Report A. Matt Dangelantonio. Lindsey Wright. Lucy Copp. Manny Valladares. Payton Seda. Emma Fox. Faheem Khan.

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