Smooci Manila
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Your Bangkok commentator since 1998
UPDATE: Smooci is now available in Bangkok, Manila, Singapore, and Hong Kong, with planned launches in Pattaya and Europe scheduled for this year. They have also since launch independent girls and ladyboys creating a service which bridges the gap between bar girls, freelancers, and escort agency services.
Technology and the Internet have changed many aspects of our behaviour, including the way we buy things. From booking flights and hotels to the way we order pizza, technology has made things easier, faster and perhaps best of all, cheaper. And now you can use your mobile or laptop to find a lady in Bangkok and book her with the same ease with which you book a flight or buy a pizza.
Connecting users with service providers is what bridging technologies do. Perhaps the best-known bridging technology is Uber which allows anyone with a car to provide transport to those who need to get somewhere. Another example would be AirBnB which allows anyone with a spare room in their house or condo – or an entire vacant property – to rent it to someone who wishes to stay in that area for a night, a week or longer.
And now there is a website and app using similar technology which allows men in Bangkok in the mood to meet up with a lady (or a ladyboy) keen to meet a man and earn a few baht.
Smooci launched in Bangkok a couple of months ago and the ladies using the service – Smooci refers to them as companions – are for the most part escorts. It would be easy to think of Smooci as a centralized booking service for escorts in Bangkok but it’s much more than that.
Smooci is not a Thailand-centric service. Bangkok struck the founders as a good market to test Smooci out in, and other cities in Asia will follow. There are plans to roll it out in many countries. You could say that Smooci offers a service not that different to the naughty bars but again, that’s not really what Smooci is about, even if many customers might use it that way.
Ultimately, the goal of Smooci is to create an ethos with a level playing field, allowing the big-name escort agencies, the smaller agencies as well as independent escorts to all compete with the same tools. Each individual is accountable for the service level and performance they provide.
The girls have bought in to it. Service standards are going up and prices are going down. With users able to rate their experience – a popular feature of Smooci – and the girls aware of the importance of the ratings they receive, and how customers tend to select a lady based on her rating, the girls are aware of the importance of providing good service and getting a good review.
One of the biggest complaints some guys have about the ladies they meet in Bangkok gogo bars is how bad the service provided has become – and how it can be rushed and expensive. Many feel the bedroom experience is a disappointment. With a rating an integral part of their profile in much the same way hotels and restaurants are rated on Trip Advisor, the girls have an incentive to perform. Smooci allows punters to make an informed choice by not just looking at a girl’s photos and profile, but also considering her rating, thus improving the odds of a good experience.
2,000 baht is the starting point these days for a short time with a Bangkok gogo dancer and many girls ask for more. Add in the barfine – anything from 600 to 1,500 baht – and the cost of drinks and the prices on Smooci are very competitive. What’s more, the price on Smooci is for the short-time standard of yesteryear – 2 hours and to use industry terminology, 2 shots.
See the word “escort” in Bangkok and you probably think of high prices (5,000 baht has become the standard rate for a 2-hour session with a Bangkok escort), yet the rates on Smooci for ladies with big-name agencies are less than you would pay if you booked her direct from the agency.
Rates on Smooci are lower than if you booked the lady direct from her agency.
There is plenty of choice on Scooci at around 3,000 baht, and some girls have dropped their price below 3,000 for 2 hours as they wish to be competitive and increase the number of bookings they get. The system works.
Smooci also has a 1-hour option (1 shot) – and prices have got as low as 1,500 baht, with many around the 2,400 mark. That’s a much better deal than you get with gogo girls and an especially good deal for those who don’t drink and / or don’t care for bars.
Presently, Smooci has a number of girls (and ladyboys, if that is your thing) at the 3,000 baht price point, and they plan to market the app towards other agencies / independents in the 2500 – 3000 baht range in early February.
Smooci cuts through all the bullshit and there is no need to negotiate. You select the lady and know exactly how much you will pay and what you are going to get.
The booking is all done online from your phone or computer. Place your order and your booking is confirmed almost instantly.
Once you have made the booking, you get to use one of the cool features of Smooci – GPS tracking. You can monitor the lady with GPS tracking as she travels to you. The tracking goes live as soon as she clicks to start her journey.
Here is the basics of how Smooci works:
1) You select the city (currently, Bangkok is the only option) and then the time and duration of the booking. You can only make a booking up to 4 hours in advance.
2) You then select the lady and fill the booking information in.
3) A confirmation email is sent to you with the booking information to check that it is accurate. If wrong details are provided, the girl’s agency will contact you to correct the details.
4) An email with a link to track the lady travelling is sent once she is on her way.
5) When the business is done and the lady leaves, an email is sent to the customer to review the lady and rate her.
I am told that users really like the rating system as there isn’t anything comparable to it in Bangkok. The performers are separated from the starfish by user reviews. Think Trip Advisor for working girls! In an industry full of false promises and letdowns, this feature provides peace of mind. If you have a bad experience you can rate the lady accordingly and warn others, while you can reward those who give you a good time.
The girls understand the importance of the rating system and some have upped their game after seeing friends become more popular.
I would have thought that Smooci would add a supplementary charge on top of the girl’s usual rates in much the same way that some Bangkok food delivery companies do i.e. order a cheeseburger and fries from a popular Bangkok restaurant using the website of a food delivery company website and you pay more than if you went to the restaurant. Use Smooci and you pay LESS than if you went directly to the escort service! It doesn’t make sense to me, but that’s how it works.
Smooci has evened the playing field, allowing small agencies to compete withe the bigger, established industry names. There are no independents on the site yet but they will be coming soon.
Giving everyone equal exposure and the same tools helps the cream rise to the top (pardon the pun), and creates a more competitive market, bringing prices down.
Smooci is open to all local escort agencies to join. Any quality escort agency can take advantage of Smooci’s large customer base and free service.
Smooci is working towards getting more agencies on board and has plans to bring in independents. More ladies available through Smooci will contribute to more competitive prices, better service and overall a better customer experience.
Just like Amazon and Uber in the early days, Smooci is not a commercial success. It does not even have a revenue generating business model! No doubt that will change in time.
Smooci has launched in Bangkok and plans to launch in Singapore and Hong Kong in the first half of this year. Smooci has global aspirations.
Smooci has the potential to redefine the way guys meet ladies willing to entertain them for reward.
If you find yourself alone in Bangkok and fancy some company, do check out Smooci.com.
Last week’s photo was taken just inside the doors from the balcony at the Landmark Hotel, right next to the cafe / bakery. While this week’s photo might look rather obscure, if you look closely at the flow of the traffic that should be the only clue you need….
FROM STICK’S INBOX (These are emails from readers and what is written here was not written by Stick.)
Thanks for the full and deserved praise for Bob McIndoe and his Hog’s Breath Saloon. He was one of the good guys in the business and a rare exponent of the policies that turned gogo bars into “clubs” for their regulars. So loyal were his drinkers through the boom-and-bust 1990s, when tourism fell, he continued merrily along, hosting fishing contests and an annual golf tournament, serving a core of expat repeaters, making it clear that it pays to put your clientele first. His bars were known as “Khmer bars” for their predominant Surin-Buriram citizenry.
I was walking to Foodland on Sukhumvit soi 5 with time on my hands. There was a lineup of girls advertising a nearby massage place down a small side soi. I got talking to the girls and one in particular was very attractive and chatty. She persuaded me to have an oil massage so I went in, showered and had a very fine massage. I left very happy but before I left we talked and she gave me her Facebook address. We have kept in touch and I asked her why as she was educated from Laos yet she is working in a massage place and not an office or boutique / perfumery. She explained that she earns 60,000 baht a month doing massage and in an office she may earn 15,000 baht a month. She regularly sends me photos of herself in exotic places and on the beach. The strange thing is though a message came through on Facebook recently stating that he had changed his Facebook status. I couldn’t believe it. I thought I was wise to the ladyboys in Bangkok but I would never have guessed!
I recently traveled to Thailand for the first time, and as much as I enjoyed the experience, I made some foolish mistakes. To make a long story short, I was with a massage girl and she neglected to put on a condom, and I was too entranced to wisen up. I finished without pulling out and had to leave to catch my departing flight. After reality hit, I contacted the parlour to own up and they just responded “No problem.” For further reassurance, I emailed the parlour about the use of birth control. They replied that condom use is standard but birth control pills are up to each lady. I got myself checked, and there was no problem, but the thought of getting her pregnant persists. No names or contact info were exchanged. Should I stop worrying about this? Perhaps I’m being too paranoid. I am not ready for fatherhood, but will own up to the consequences if need be. I would really appreciate your insight and advice!
I keep an eye on Smooci and see a couple of girls I am interested in and might book them on my next trip. I am over 50 and I am not that interested in gogo bars, but I like the freelancer scene. I guess the appeal for the younger guys booking an escort could be the following. You have an online catalogue giving your choices and you can book it straight away and it is delivered straight to your place. So basically it is the usual online shopping experience. There is no risk of rejection from the girl and you have a clear indication how much a couple of hours of fun will cost you. Maybe you could say with Generation Smartphone the only thing you cannot do (so far) via phone is having the physical experience of having sex with another person, but everything else from finding a partner / booking / and paying can be done by phone. So for me it is not surprising that younger guys see escorts just as an additional service accessible via smartphone, and they are using it.
Punters becoming more price sensitive.
The question of prices came up often on my recent trip and it was not just we Brits (getting 43 baht / GBP) but the Americans also pondering prices, especially those of accommodation. Places which many had stayed in long-term over the years had really hiked prices up especially for the New Year period. I would say this was predominantly mid-range places and for some frequent multi-trips-a-year folks, I would say there was anger in their voices.
On our way to Australia from Dublin, we broke our journey in Bangkok as we usually do to lessen the effects of jet lag. At Immigration I was pulled aside for the first time in 41 years of visiting Thailand and taken to a room by a female Immigration official. She said, “Sir, our records indicate that this is your 42nd visitation in the past 16 years. Why so many visits, do you have business interests in Thailand?” I assured her that our many visits were either holidays or to break up our trip back to Australia. She left the room and returned with a male officer who inquired where we would be staying in Bangkok. I informed him that we were booked at the Shangri La. I then asked him what the problem was. He said that high multiple visits now had a mandatory requirement for officers to inquire as to the traveller’s motives. I informed him that if it were a problem then I would break further journeys in HCMC, KL or Singapore. He assured me that there was no need to do that, duly stamped our passports and wished us well. Has this occurrence been experienced by other frequent visitors? Quite frankly, I now prefer Vietnam to Thailand and as such we will probably break further trips in Hanoi, Danang or HCMC.
Whilst in Bangkok I considered your columns which mentioned expats and the fewer people you are seeing. In a similar vein I could echo this. Since the crash of 2008, many expats had to return “home.” My industry, oil and gas, has suffered and has been hit with massive job losses and pay cuts which make travelling to Thailand a less appealing / less cost-effective base, especially when you take Thailand’s inflation in to account. There is also a trend which you may not know called “Roamers”. These people are like expats but without the corporate benefits. They will accept a job on a salary in a country not their own for the experience and not for the monetary rewards. Financially, they can be far worse off than if they worked in their home country. They are not to be confused with digital nomads.
“Miss Gorgeous”
Gogo dancer, Bangkok Bunnies
This gorgeous young lady almost makes me
want to get on a plane and head for Bangkok!
* Photos kindly provided by the Nana Plaza Marketing Department.
In recent times it seems that seldom does a week go by without mention of Bangkok Bunnies – and this week is no exception. What is currently the pool table area in the ground floor Nana Plaza bar will become a gogo bar with a doorway connecting through to the larger main bar area. Bangkok Bunnies seems to be in a perpetual state of change so don’t be surprised if it continues to be mentioned in upcoming columns.
From Soi Cowboy I hear word that the floors above the main bar area / gogo stage in Suzy Wong are being renovated. What’s that all about?
Still in Suzy Wong, the happy hour has been done away. For many years, Suzy Wong along with Shark, Tilac and Dollhouse all offered a good deal for those watching their pennies. There is an outside area discount at Suzy Wong – it is just 130 Baht for a local beer if sitting outside which is less than you’ll pay if you’re inside.
Popular bar host Larry will return to BabyDolls for 3 days a week. Fans and friends can enjoy good conversation with Larry on Fridays, Saturdays and Sundays.
Just how busy or otherwise the bars are is something I prefer to comment on when I see things with my own eyes but that is not possible, obviously, when I am not there. A couple of industry insiders admit that while there are people about, the amount people are spending is well down. This is not a recent thing and the yield per customer seems to have been in decline for some years.
Hooters on Soi Nana was in darkness last night while the rest of the soi had power. In the boobs, beers and wings outlet, the faithful had to make do with emergency lighting.
Still on Soi Nana, the new location of what is the latest version of Strikers beer bar / sports bar in the car park of the Nana Hotel is better than where it was, in the car park of the Rajah Hotel. Being at the top of the soi, and especially being opposite the plaza, is the ideal spot. With that said, unless you’re looking for Strikers, you only see it when you walk out of the plaza and are facing it. If you didn’t know where Strikers was, you mightn’t even notice it. It really could do with a large sign out on the street – and some of the pretty lasses who work inside standing out on Soi Nana handing out brochures to get punters in wouldn’t be such a bad idea. I’ve always liked Strikers and have long thought it had the best selection of maidens of any beer bar in Bangkok, many of whom struck me as gogo quality.
Strikers, the Bangkok beer bar with a gogo bar quality lineup.
A quick reminder that next Saturday, February 4th, Dollhouse in Soi Cowboy will host a Nanapong dance contest. Management reports that there has been strong demand from people keen to judge the event. Remember, the judges get the ringside seats! The Dollhouse manager himself will not be there as he had already paid for a ski trip to Colorado before the contest date was announced. You do have to wonder about his priorities!
And still in Dollhouse Soi Cowboy, the bar has taken to putting the girl’s nickname on her number tag – remember most bars just use a number. It strikes me as a good idea and makes the girls seem a little more, well, human. Putting a number on the girls as many gogo bars and most massage parlours do has always seemed kind of crass.
The booze booths that set up late at night in and around the Asoke intersection have gone for the time being. Many of the girls who used to work from them are lingering in the area, freelancing. Exiting Cowboy at the Asoke end and turning left can remind you of leaving Nana Plaza and heading up the soi to Nana with a similar density of bodies to work your way past.
Stumble Inn on Soi Nana has an English boss, English management team and English marketing department giving it a very English flavour. The kitchen does an English breakfast and you can wash it down with a pint for 100 baht or even a litre jug for 180 baht. It’s a popular spot to watch English Premiership football (there’s now zero reason to watch the FA Cup or the League Cup for the rest of this season). I reckon Stumble Inn should be renamed the British Consulate on Sukhumvit.
The Dirty Doctor is looking to choose a new top bottom winner in Soi Cowboy as the seated winner has left the bar scene to start a retail business in Chonburi. If you think there is a derriere you find particularly fetching, please pass the lady’s nickname or number along.
I may be a long way from Bangkok but the Bangkok expat grapevine extends to the shaky isles and when rumours broke this week in both Bangkok and Pattaya that Naughty Nigel – the tall, bald, flabby British porn star who featured in the AsiaStreetMeat videos – had been released from prison in Pattaya and was about to be deported back to Blighty, I wondered who was behind that nonsense. To say Nigel getting out of prison would be a surprise is something of an understatement – I reported back in mid-2014 that Nigel had died! I have no idea who is behind the rumour and I’d love to know how they could refute the photograph below which was taken at Nigel’s funeral at a temple near Victory Monument. Nigel was a ratbag and the porn was only the tip of the iceberg. He was in to all sorts of nasty stuff including de
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