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Body of Work: Finding the Thread That Ties Your Story Together

Dec 31, 2013

by

Pamela Slim

These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.

by

Pamela Slim

Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur

Apr 2, 2009

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Pamela Slim is an author, co-founder of a small business learning lab and small business expert. She founded her company in 1996 and focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance, Constant Contact and Prezi. Pam partnered with author Susan Cain to build and launch the Quiet Revolution and the Quiet Leadership Institute.
Pam is best known for her book Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read) along with her follow up book Body of Work. Both were published by Penguin/Portfolio. Her upcoming book The Widest Net will be published by McGraw Hill in October, 2021.
In 2016, Pam co-founded with her husband Darryl the K'é Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke
She is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Information Week, Money Magazine and Psychology Today.
Pamela Slim, a former corporate training manager, left her office job twelve years ago to go solo and has enjoyed every bit of it.
In her groundbreaking book, based on her popular blog Escape from Cubicle Nation, Slim explores both the emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on her own career, as well as stories from her coaching clients and blog readers, Slim will help readers weigh their options, and make a successful escape if they decide to go for it.

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“What kind of world do you want to live in, and what are you building to contribute to that world?” -Greg Hartle
When I heard these words from my friend Greg Hartle seven years ago, they made my heart skip a beat.
I have been a business coach for over 25 years, and in 2009 helped spearhead the movement of people leaving corporate jobs to start their own enterprise with my book Escape from Cubicle Nation . I have worked with thousands of entrepreneurs, helping to launch and grow many different types of businesses. I love this work more today than when I started.
Yet as I spoke with friends and fellow small business influencers, all of us were getting concerned that business owners were drowning in an ever-growing sea of information, online courses and sales pitches.
Despite more resources than ever, business owners were still stuck with the same problems.
And despite mountains of evidence about the benefits of diversity, and decades of advocacy for inclusive and equitable startup spaces, most incubator programs were dominated by white males.
I became obsessed with answering two questions:
-How do you provide solid, effective business advice in a way that actually solves the problems and builds the leadership capacity of small business owners ?
-How do you create programs led by the community, for the community, that are truly inclusive and equitable?
So in the summer of 2016, my husband Darryl and I opened a brick and mortar small business incubator on Main Street of our home town of Mesa, Arizona. We spent a year engaging with the broader community, talking with business owners of all sizes and shapes and working with everyone who supported them from the city to the regional arts center, non-profits and small business consultants. I connected with peers on the ground in Detroit and San Francisco and New York and Austin and Fargo. At the same time, I engaged with my global audience of business owners, and those who support them.
The result of this work is what we believe is a truly innovative and collaborative project which is designed to support both the small business owners who want to succeed, as well as the companies, incubators, organizations and professionals who serve them.
K’é is a physical space downtown Mesa that hosts the The Main Street Learning Lab , which is a community based leadership development lab that highlights the leadership of BIPOC entrepreneurs in the local area.
Led by Pamela Slim and her husband Darryl, The Main Street Learning Lab does the following activities for the small business market:
The name K’é (pronounced “keh”) is a Diné (Navajo) word, meaning “system of kinship.” It was chosen by Pam’s husband Darryl, to reflect the feeling you have when you are deeply connected to others, you feel your kinship, and you treat each other as family.
Pam and Darryl like all members of the community to feel welcome as they walk through the doors of K’é.
Once we got the key to the new space, there were a lot of physical renovations to complete. With our Indiegogo campaign , over 230 small business owners and our “Trifeca of Awesome” corporate sponsors Tuft & Needle , GoDaddy and Infusionsoft banded together to raise over $40,000 to make physical improvements including wall and floor demolition and repair, painting, and the acquisition of furniture and equipment.
We believe that to be an organization that truly reflects the needs and wishes of its community, you have to spend time connecting with and listening to the community, before designing programs.
So in the first year that K’é was opened, we met with many members of the local community including city government, non-profits, small business owners, community activists and fellow small business service providers.
We hosted and participated in over 100 events, for organizations including:
From these conversations, we envisioned a brand new, innovative model for small business learning and research, called The Main Street Learning Lab . In this lab, we will focus on developing creative solutions to core business problems, by conducting a large number of experiments by small business owners from all communities, economic situations and backgrounds in the small business market.
In order to develop a baseline of research for our programming, we wanted to gather rich, helpful data from small business owners. In partnership with the Cloud Software Association and over 100 influencers and organizations such as Guy Kawasaki, Mari Smith and the National Association of Women Business Owners, in November, 2017, Susan Baier of Audience Audit , Chris Lee of Purple CRM and I produced Crack the Challenge Code, a survey with over 2,000 small business owner respondents from the U.S. and Canada.
From this survey, we analyzed the data for some unique, academically valid research about attitudes small business owners have toward obstacles, their defined problems, what help they are looking for, as well as tens of thousands of points of data about where they are currently looking for information, what products they use to run their business, and who they consider key influencers, events and learning experiences.
This data is the basis for research and program development about ecosystems, community building, and small business solutions .
In five years, K’é Main street Learning Lab has become a trusted community hub, hosting over 350 events, led by 65 community partners, for over 5,000 community members. Our events, all requested by and for the community, doubled from 2016 to 2017, and tripled from 2017 to 2018. We were closed for safety during COVID, and are slowly opening back up in accordance with CDC guidelines.
We are building strategic partnerships with organizations that share our mission, as well as writing grants to expand the work we are doing at the lab.
You can also join our Facebook page here, for up to the minute news, events and updates: https://www.facebook.com/KeInMesa/
Get tips, tools and resources for growing your small business here!

We are getting excited here at the Main Street Learning Lab to host a group of amazing entrepreneurs
... See More See Less

K’é Main Street Learning Lab
126 W. Main Street
Mesa, AZ 85201
Press inquiries: call or text Pam at
480-371-4317
For interview questions, see:
http://pamelaslim.com/press
Get tips, tools and resources for growing your small business here!

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“Get out of your way.” That’s what Pamela Slim told me at one point when I was starting my business. I did not know I was in my own way but ohhh she was so right! Once I got out of my way, I was able to build my business and really create the way I want to help people.
Pamela Slim is a seasoned business coach, author, and professional speaker who helps frustrated employees in corporate jobs break out and start their own business. Her blog, Escape from Cubicle Nation, is one of the top career and marketing blogs on the web. A former corporate manager and entrepreneur herself for more than a decade, she deeply understands the concerns faced by first-time entrepreneurs. Her experience teaching martial arts for 10 years to thousands of students has helped her clients deal with fear head-on. Her book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was named Best Small Business/Entrepreneur Book of 2009 by 800CEORead.
Pam is here to talk about how entrepreneurs get in their own way and ways for them to get out of their way and build their business.
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Copyright Ganas Consulting LLC © 2022 · Privacy Policy · Return To Top
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Ok
Get tips, tools and resources for growing your small business here!

We are getting excited here at the Main Street Learning Lab to host a group of amazing entrepreneurs
... See More See Less

K’é Main Street Learning Lab
126 W. Main Street
Mesa, AZ 85201
Press inquiries: call or text Pam at
480-371-4317
For interview questions, see:
http://pamelaslim.com/press
Get tips, tools and resources for growing your small business here!

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