Six Things to Look for When Looking For a Digital Marketing Agency in Chicago
A digital marketing agency in Chicago has a number of advantages, especially for those working on a local scale, like advertising on radio and television, which is not as easy as it sounds. Likewise to their NYC based digital marketing peers, Chicago digital marketing agencies distinguish themselves by their: Use of cutting-edge digital marketing technology.
Deep understanding of their local clientele. While most agencies have a certain "guts" knowledge of their clients' needs and wants, it's when they understand their industry and client base that they're truly able to excel. A Chicago agency built its reputation by focusing on its local clients and knowing what works for them, and how it can be translated to help other clients. They also work in such a way that if they've done a great job on a particular campaign, they continue to learn about new trends or ways to make the most of current campaigns.
Research base. The research aspect of marketing is vital, whether it's through online searches, consumer surveys or focus groups (think of Consumer Reports). Chicago marketing agencies offer extensive research data for clients. A good agency will conduct demographic research on its client base to get a sense of where their clientele comes from, and what their buying habits tell them. They'll also do market research to understand what demographic groups are buying the product that you want your company to sell. Finally, research is critical to tracking your campaigns and making sure that you're getting the greatest ROI.
social media agencies chicago . Case studies offer more detail than just an overall overview. A good digital marketing agency will conduct case studies of both their own clients and of clients they've worked with in the past. These give a more in-depth look at the challenges and successes of each campaign and allow clients to see in black and white, exactly what was working for their business before they started, and what might be better.
Clientele experience. Far too many digital marketing companies focus entirely on the quality of their campaigns, ignoring the specifics of how those campaigns were executed. There are plenty of agencies out there with plenty of experience. But unless you hire the right people and train them well, those past experiences can't translate to your business in the short or long term. Local firms that have a solid reputation for delivering results, are responsive to their clients' needs and use the expertise of local marketing professionals often have a leg up on their more distant competitors.
Ease of use. If you don't feel comfortable navigating an online marketing website, you're likely not going to be very successful. Even if you find an agency with an easy-to-use website, it doesn't mean that the firm's other offerings will be easy for you to use as well. Digital marketing companies in Chicago are all about delivering fast, intuitive and effective campaigns that are easy for clients and agents to follow. It's important to find a digital agency in Chicago that can help you leverage its employees' combined expertise with your own in-house digital experts.
Case Studies. It's all well and good to read reviews from clients, but it's even more important to read case studies. Digital marketing agencies that provide case studies typically do so because the majority of their clients are repeat clients. cac marketing need to be able to share their successes and failures, as well as share why they continue to work with them. Case studies also allow clients to see the actual ROI they're getting from their advertising dollars. This can help clients make the best possible decision, especially if they're working with a smaller agency and want to avoid taking on the cost of a larger digital marketing company.
How long has the business been in business? When you're looking at a Chicago marketing agency, ask whether or not they've been in business a minimum of a year. A digital marketing company that's been around for more than a year is probably one that's serious about establishing themselves as a serious company. Also take into account how long the company has operated in Chicago - a shorter timeframe always shows more ambition than a longer one.