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He started at Unilever Philippines as an engineer, and then worked at Pepsico and their products at the Philippines branch. Circular economy solutions are needed to safeguard biodiversity and solve the climate crisis. In a circular economy we maintain the value of what we produce through smarter design and shifting from owning products to using services. The life, well-being and economy of Finns fully depend on nature. What's this about? Read more.

'Coke 250Ml' in Sitra, Coimbatore

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A cross India, lemon drinks or nimbu paani has been the quintessential refresher served in homes. Citra, or Chitra as it was popularly called by many, managed to create its own niche market in Kerala and in many parts of north India. Brand guru Harish Bijoor pointed out that drinks made from the humble lime juice have always remained a favourite with Indians. Its catchy television ad jingle brought out this unique selling proposition by driving home the point that it was a cool and refreshing drink. The ad shows a huge hall full of tired and bored people reeling under the heat until a young woman walks in and opens a green-coloured bottle of Citra. Santosh Sood, a marketing and advertising specialist, explained that the launch of lemon drinks in India, including Citra, was aimed at taking a humble drink to the level of indulgence. Most carbonated drinks have their own defined set of fiercely loyal customers. In , Coca-Cola was back in India and bought out many of the soft drinks brands of Parle, including Citra. While Coca-Cola has relaunched a few dead brands that it bought from Parle Bisleri, Citra is unlikely to get a second life. While there have been reports that Coca-Cola would relaunch Citra, company insiders said there was no such plan. India needs fair, non-hyphenated and questioning journalism, packed with on-ground reporting. ThePrint — with exceptional reporters, columnists and editors — is doing just that. Whether you live in India or overseas, you can take a paid subscription by clicking here. Support Our Journalism. Save my name, email, and website in this browser for the next time I comment. Tuesday, October 22, Then Coca-Cola stepped in. Citra was put to sleep when Coca-Cola re-entered Indian market and bought the company from Parle. Mahua Venkatesh. Illustration by Soham Sen ThePrint. Follow Us :. Show Full Article. Support Our Journalism India needs fair, non-hyphenated and questioning journalism, packed with on-ground reporting. Sustaining this needs support from wonderful readers like you. Comment: Please enter your comment! Most Popular. Follow us. All rights reserved.

Sitra buy coke