Should I Use Email List Rental Or Buying Email Lists?

Renting an email list is very similar to renting a property. In fact, some people confuse the two. In short, renting an email list actually means to lease a third party a pre-determined number of email addresses for a specified email blast. Of course, email list rentals can differ greatly with some agreeing to deliver more than one email in a short burst.

So what are the advantages and disadvantages of email list rental? In simple terms, buying email lists are less expensive than renting them. This is mainly because buying email lists are often sold on a subscription-based basis where the customer pays a specific monthly fee for the right to receive emails. On the other hand, most email lists are rented for a low monthly fee with unlimited downloads.

However, there are certain downsides associated with email list rental too. The first and the most obvious drawback is the fact that email list brokers sell the email lists they have collected to marketers at very high prices. The fact that the brokers earn profits out of these emails makes it possible for them to charge higher prices for the same lists. Some list brokers even go to the extent of misrepresenting the quality of the email lists they offer and thus lure potential clients into paying more for the same service.

Apart from the higher costs involved in renting email lists, another thing to be wary of is the fact that email list rental may not be the best idea when it comes to choosing a good online marketing company. Many Internet marketers have become very accustomed to the notion that "you get what you pay for" and do not see the need to invest in high-priced professional marketing companies. However, in reality, this is not the case. There are a number of very good professional Internet marketing companies who do not charge a huge sum for their services.

A professional Internet marketing company will provide you with dedicated email marketing software that is capable of handling bulk email campaigns. Some of these dedicated emails are exclusively available to subscribers of a particular company's website. When you pay for a subscription to a particular Internet marketing website, you will receive a unique ID that will allow you to register your account with the website. This unique ID will serve as a means of storing all your email addresses once you have registered with the site. In this scenario, it makes sense to invest in high-quality dedicated email advertising software, rather than wasting time and money on email list rental schemes.

However, it is important to remember that some Internet marketers rent their email addresses in order to build up their own online business. If you opt to invest in high-quality marketing software, you should check if it allows you to start and run a profitable affiliate marketing business right away. Although some rental web sites can be helpful when it comes to managing multiple lists, it may not be suitable for long-term business growth. For example, a popular web site operator may allow you to create and manage multiple affiliate marketing programs through the website. However, once you have created your first program, you will have to hire someone to manage your list.

The other major advantage of purchasing email lists instead of list rental programs is the time and effort you save. Most Internet marketers who are struggling with their online businesses opt to use list rental services in order to grow their business faster. On the other hand, they do not realize how much time and effort they waste if they hire someone to manage their own lists instead. In addition, it takes a lot of dedication to be an Internet marketing owner. This is why it is important to spend a reasonable amount of time looking for a good and reliable Internet marketing company before you invest in list rental services.

If you want to achieve quick success in online marketing and expand your business, consider buying email lists instead of list rental. You will be able to manage your own lists, get high conversion rates and save money. So what are you waiting for? Invest in yourself today and start earning big online!