Should I Buy Social Media Traffic?
You may have heard that buying social traffic isn't a good idea, or even a good idea for long-term business growth. Maybe you're new to online business and have a vague idea what it's all about. When you buy social traffic or any kind of internet traffic for that matter, you're wrong on both accounts.
When B2B or online businesses buy social media traffic or some other form of internet traffic for that matter, they do so to achieve their much-desired internet marketing goals. That means they want to grow their customer base and establish a better online reputation. Buy social media traffic is part of that bigger picture. It's not the entire plan, but it is a critical piece that can't be overlooked. Just like you wouldn't ignore an important partner when you're building a big, expensive company, you shouldn't ignore the potential usefulness of your company's presence online. And when you buy social media traffic, you get what you pay for.
Why buy social traffic? Social media traffic comes from a variety of sources, but it can be grouped into two major categories: paid traffic sources and free traffic sources. Paid traffic is one that is purchased with a cost, which can be either a flat fee or an ongoing subscription. Free traffic is the kind that comes from web content, articles and blog posts, published on another's website, or given away for free. In this article, we'll discuss what makes paid traffic different from free traffic sources, and why the latter is better for internet marketing success.
If you want to buy social traffic, one of the biggest mistakes you could make is not seeking permission to join links to other sites through third parties. Many organizations may link to your site, but if you don't ask, you don't get. Some sites will just flat out refuse to link to you, and this is something you absolutely must avoid at all costs. Most social networking sites allow you to join their links without asking for permission, though this may vary depending on the site.
As far as why you should buy social traffic, it's because it will greatly increase your search engine rankings. Search engines look at the quality of links to your site, and they assign a value to them. A low quality linking party may significantly decrease your page rank, especially if it's been a long time since you last linked to another site. On the flip side, high quality links from an authoritative source can increase your rank within a matter of days. That's why it's smart to buy your traffic, rather than waste time and effort building it up yourself.
So how can you buy social website traffic? You can do one of two things: Purchase it in bulk, or pay a website design company to build you a profile. While you won't see immediate results with either method, it's better to have the money coming in than to do nothing at all. The problem with purchasing traffic is that you have to pay for it every month, whereas with a website design company, you only pay for the time spent working on yours. Both options are viable, so it's really a personal decision as to what is best for you.
Some people think that purchasing traffic is the quickest way to get leads. This is simply untrue, especially if you don't know how to implement analytics properly. If you don't know your audience, and you aren't tracking what keywords they are using to find you, buying traffic will just sit there and collect dust. With the proper analytics software, you can easily see which keywords and phrases your audience are actively searching for you and then use these keywords to market to them.
The bottom line is that you should invest in a tool like Google Analytics if you really want to know what's happening with your site. It will tell you what keywords your audience is searching for, which will give you great ideas about what kind of content to create and market to them. Using Google analytics, you can not only learn what's working for your site, but you can also make it better. If you're still wondering whether to buy social media traffic or not, try looking through some Google analytics software today and you'll be able to tell the answer to that question almost instantaneously.