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The company also offers different cap types and sizes and regularly releases limited-edition bottle designs. As of Mugs , Hydro Flask offers customizable water bottles in 14 colors. Its water bottles are stainless steel, manufactured mostly in China, and use double-wall vacuum insulation to help keep liquids cold or hot. Although Hydro Flask is best known for its water bottles, it produces other items, such as wine tumblers, food jars, tote bags, and cooler bags. Allan expanded the company into Europe, launched new products, and increased marketing on social media. The brand grew when it became available in stores; around this time, Weber and Rosbach broke up, and they sold their company shares to an investor.

By 2014, the company surpassed $2 million in annual revenue, refined its branding, and entered premium retail distribution channels. Hydro Flask is a water bottle brand owned by American conglomerate Helen of Troy Limited. I may opt-out at any time.

Under Allan's leadership, Hydro Flask focused on developing a distinct internal culture based on its Bend, Oregon roots, including company hikes, ski trips, and open employee interviews to define its values. In 2012, tech executive Scott Allan became president and chief executive of the company. The company was successful at local farmers' markets, especially among the outdoor recreation community.

Hydro Flask was founded as Steel Technology, LLC in 2009 by Travis Rosbach and his then-girlfriend, Cindy Weber, due to his dissatisfaction with commercial water bottles. Hydro Flask's prominence has played a role in the rising environmental and health consciousness of millennials and zoomers and has influenced the quality and appearance of other reusable water bottles. Be the first to know about new products, special offers, & more.