Shark Week Svg

In 1988, Discovery began airing a series on sharks and nature. The debut of the event was planned to coincide with the date of release for Jaws and became so popular that it inspired numerous sequels. The show has gained more traction in the past and has increased its programming to include celebrities, movie tie-ins, a popular promotional blimp along with other initiatives. It also has become a cultural phenomenon that was even featured in 30 Rock when Tracy Morgan's character advised people to "live every week as if it's Shark Week."

The Shark Week of this year will run from the 24th until 30th July. It features 25 hours of brand-new programming, along with repeats. The show is in its 34th season. The network has leaned into the appearances of celebrities in previous seasons and this season will feature the likes of host Dwayne "The Rock" Johnson, Johnny Knoxville and the entire cast of the reality show Impractical Jokers. It also has a deal with Nautica, which features water sports and surfers in its specials. The brand has a Shark Week collection and is hosting a Shark Week sweepstakes on TikTok.

Its sensationalist nature has earned some critique by scientists who think the show portrays sharks as dangerously predatory. The term "Shark Week", which was first used in Urban Dictionary's edition in 2005, has been accused of having misogynistic overtones. Shark Coochie Board Svg claim that the program's aim is to inform and encourage conservation efforts while also supporting research.