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No one knows for sure how many adult-oriented sites exist on the Internet, but many of these “unique” sites fall under the umbrella of a handful of companies.
“The adult entertainment industry usually is not badly affected by a wider slowdown,” says David Brenner, equity analyst at Ladenburg Thalmann. “The business is recession-resistant, though not recession-proof.”
That’s because adult entertainment products are relatively inexpensive and largely purchased on impulse, according to Brenner’s colleague, Robert Routh, who says that U.S. sales of adult entertainment, including magazines, movies, telephone sex and the Internet, amount to about $11 billion.
Adult entertainment businesses can expect to see their market capitalizations at least triple over the next five to seven years, according to Routh. One reason is that the industry is becoming more socially accepted, he says, citing AT&T ‘s distribution of the Hot Network to digital cable customers as an example.
Investing in this sector still has its pitfalls, however. Anyone with a cheap digital camera, a computer and a Web account can get into the business. Many mutual funds and individual investors avoid adult-oriented companies, and the industry is under constant fire from pressure groups and politicians.
One way for these companies to limit public scrutiny is to stay private. Among the large private adult-oriented companies are Vivid Video and Larry Flynt Publishing . Playboy is one of the oldest and largest public entities but has struggled for years. In the 12 months ended in March, Playboy lost $53 million on revenue of $301 million. With a market capitalization of only $285 million, Playboy sells for 0.9 times its sales.
One of the reasons Playboy fell behind, Brenner claims, is that it had hesitated too long before offering harder-edge content. That’s one reason why Playboy bought the competing Spice Channel in 1999. In the coming months, Playboy will launch three new Spice networks, which will be more overt than the original.
Another big player is Barcelona, Spain-based Private Media Group . Last year the company made $6 million in net income. For all of 2001, Brenner expects profits more than twice those of last year.
Brenner notes that Private Media’s cable channels are already watched in 24 million homes worldwide, while Playboy’s are seen in 26 million. The company is now trying to secure two satellite and cable channels in the U.S. and, if it wins permission, Brenner says he would be even more bullish on the stock.
After four straight years of losses, Houston, Tex.-based Rick’s Cabaret , an operator of adult entertainment Web sites, nightclubs, bars and restaurants, eked out a tiny profit of $203,000 on sales of $12.7 million for the fiscal year ended September 2000.
New Frontier Media delivers adult entertainment via cable and satellite as well as through the Internet. For the 12 months ended in December, the Boulder, Colo.-based company reported sales of $58 million, a jump of 13% from the same period the previous year. Shares of New Frontier currently trade 61% below their 52-week high. Routh thinks that New Frontier may get out of the broadcast business and focus on the Web.

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Millennials. People love to hate on ’em. According to this article from Business Insider, Millennials are killing a number of industries, from cereal to napkins (?)… and two sin stocks are on the Millennial chopping block: Alcohol sin stock: Beer and sex sin stock: soft...
Playboy. Just the name itself creates an image in your mind — not just of naked centerfolds but of an entire lifestyle. And at the center of the lifestyle is Playboy’s creator, Hugh Hefner. In Chicago in 1953, “Hef” borrowed $1000 from his mother (along...
Millennials. You’re either in the group, or you’re annoyed by them, or you’re a marketer who is desperately trying to decode them. Millennials are a massive group of consumers who are happy to spend money on travel, mustaches, and gourmet coffee… when they have money....
On an episode of Jimmy Kimmel Live, Kimmel mentioned that “everyone” is adopting a gluten free diet yet no one seems to know what it is. To prove his point he sent a crew to a park in California to ask people. Here’s the hilarious...
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Why Even the Righteous Should Invest in Sin – DailyFinance DailyFinance Why Even the Righteous Should Invest in SinDailyFinanceBoth the decision and Cramer's reaction highlight a long-running debate among investors: Should right-minded investors buy "sin" stocks? Typically these are companies involved in what can be...
These 7 companies would be sin stocks if they were publicly traded. But they’re not. (At least not right now). 1. Stolichnaya This is a privately owned vodka distillery that would easily be an alcohol sin stock if it ever went public. I mention it...
As someone who reports on sin stocks, I sometimes catch some static from people about morality and whether or not ethics should come into play in our portfolios. I firmly believe: Ethics should be important to us as individuals (to quote George Costanza: “We’re trying...
Most sin stocks are in-your-face badasses that flaunt their vice (much like Kevin Bacon in Footloose — Greatest movie every, by the way)… but obviously they do it in full compliance with the SEC. But some sin stocks (or “almost” sin stocks) are hidden within...
Many investors swear by diversification, and it is a way to help eliminate some risks in your portfolio. But what does that mean for people who want to heavily weight their portfolio with sin stocks? Does that mean you need to reduce the amount of...
I get asked this question a lot and my answers are frequently long-winded and rambling. It was no different during my Forbes interview when I was asked that same question. Mercifully, interviewer Susannah Breslin didn’t put in my full answer. Allow me to answer that...
In this video, Fox Business reports on two types of sin stocks — sex sin stocks, alcohol sin stocks, and crime sin stocks. In the first part of the video (1:00 – 5:41), Fox Business interviews Anthony Previte, CEO of FriendFinder (FFN), a company that...
Booze? “Never drink the stuff” Smokes? “Well I shouldn’t” Gambling? “Not me!” We might tell people that we are fine upstanding citizens but let’s be honest… Deep inside our closets are a skeleton or three (right next to the casino winnings and the moonshine still...
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