Sex Company

Sex Company
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Edan Raccah

On 11/21/20 at 4:00 AM EST
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My dad has worked in the sex industry for more than 20 years, but he always tried to keep family and business separate when we were growing up, so I didn't know too much about it. I wasn't really aware my dad even worked within that industry until I was around 15.
When I did find out, I was a little shocked at first. But my father was very open about it. We're a very open, close knit family who communicate well, so it was never a taboo topic. Though he didn't talk about it very often when my sister and I were teenagers, when he did it was always with truth and openness. That's the relationship I have with my parents.
We didn't have a huge number of discussions around sex when I was growing up, but when we did have them they felt pretty open. I felt comfortable sharing, perhaps not the details of my experiences, but discussing sex with my parents and asking for advice.
Up until around 2008, my dad had worked in distribution within the adult industry, but as the internet became more significant the industry started to shift away from adult DVDs. So, in 2015 my father launched a sex toy company, Femme Funn. He created a fully silicone bullet vibrator which was something that hadn't been available in the market previously. It was a product he came up with after speaking with people from different backgrounds, genders and sexualities.
Around that time I had gone to study marketing and on one of my vacations home to California, my dad mentioned he wanted to develop Femme Funn. My dad had this amazing product that he'd put so much effort into, but at that stage it was really just a product.
I'd just taken a digital marketing class that had blown my mind, so I asked him to let me take a crack at creating our brand.
We have my dad as our CEO, I'm head of marketing and my sister is head of production. My mom doesn't work within the business, but she's supportive and my younger brother is 14, so he is aware but obviously not involved.
But because we're a family business our roles are never limited to our job titles. We'll also sit together to discuss designing products and look at how we can improve sales. Although our first bullet vibrator is by far our most popular product, we have created many others by listening to feedback from women saying to us that many of the vibrators out there didn't meet specific needs.
When I first joined the team I wanted to create a really inclusive, although female driven and focused, approach to our sex toy company. I'm always educating myself, reading up on different blogs and looking to female leaders in the industry, whether that's a sexologist, a sex therapist or women who are publicly speaking their minds around sex. I look to our own community of more than 17,000 followers on Instagram—we have created a really engaged, organic community and we create polls and questionnaires, engaging people in educational content that we have created or drawn from other sources.
My sister gives me constant feedback and our ideas are very much in line. She'll send me a suggestion of a woman in the sexual wellness industry, like a sexologist, and suggest we work with her. And I'll tell her that we've already contacted that person. My sister and I have the same level of openness with one another. She is always coming up with ideas for products and social media. I think it's refreshing. She is perhaps slightly less open with my dad as she's his only daughter—they have created a healthy boundary. But it was created with love, respect and openness. There's no taboo there.
I don't know how many people in the general public know that we're a family run company. I guess they may find it interesting or shocking, but it depends on who you are as a person and how you view these things. I can't really speak for the public but those who know us, know the dynamic of our family. The people I engage with who find out are always interested in finding out more.
Generally they find it fun and interesting and they feel they can connect and be part of that experience. Mainly people ask what it's like working with my family running a sex toy company and if it's ever awkward and weird, and I usually answer that it isn't. A lot of my friends have asked if they can have products, or they are interested in finding out more and I love that.
I love that they feel comfortable enough asking me and that they are exploring their sexuality and what feels good for them. I think our goal really is to have as many people as possible feeling comfortable with themselves, exploring their sexuality and reaching levels of pleasure they hadn't had before.
My biggest point of growth sexually would be learning to treat my female counterpart in the best way I can—absolutely putting the woman first. But I've always been pretty connected with my female partners and my own femininity, I have a mom who is super supportive and always made sure that I wasn't hyper masculine. And, I've always had really close girlfriends, too.
I believe that connection with my partners has happened through creating a safe space to discuss what feels good and what doesn't and finding out what my partner likes. Each individual has things they need to experience pleasure or to orgasm. My job now has given me a desire to always get there, to close the orgasm gap between men and women as much as possible.
Working with family could be risky because, of course, work is a different atmosphere to the home. There's more tension and stress and things could easily get ugly. I think people would be surprised to learn, for a family running a sex toy company together, how little taboo there is. We are completely open.
Edan Raccah is head of marketing at Femme Funn. Launched in 2015 by his father, Abe Raccah, Femme Funn is a family run sex toy company that now offers more than twenty unique sex toys. Find out more at FemmeFunn.com or follow on Instagram @FemmeFunn .
All views expressed in this article are the writer's own.

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A handy-dandy guide to some of our favorite sex toy retailers.
So here's the thing: There are tonssss of places online where you can buy sex toys . But! It's usually a good idea to go with sex toy stores that specialize in NSFW goodies for a few reasons. First of all, you wanna be sure that they know their products and are only stocking their shelves with toys and accessories that are body-safe. Yes, you could buy a Magic Wand off of eBay (pls don't), but you run the risk of potentially getting a counterfeit item when you buy from a place that doesn't specialize in sex toys.
Counterfeit toys are way more common than you'd think, and for something you'll be using in such an intimate way, you def want to avoid fakes. If you buy from a retailer that specializes in sex toys, vibrators , and other adult sexcessories, then you know their wholesale distributor is more likely to be legit. And while there are some amazing name-brand vibrators on Amazon that are worth your $$, the best places to buy sex toys are from the pros themselves.
Buying from one of the best sex toy stores is also great as a consumer if you need help picking a toy . Most online sex toy shops organize products in easy-to-peruse categories like, "toys for beginners," "toys under $50," and "toys for couples," for fast and frustration-free browsing, and it's the next best thing to asking a sales associate for their profesh help. Many sex toy sites offer lots of great info on sex education and wellness as well, which is something *everyone* could use, tbh.
Also, quick disclaimer: Most sex toy stores are going to offer discreet shipping so you can shop without the stress. No one wants to buy a vibrator that screams "OPEN ME, YOU JUST ORDERED THE DILDOMASTER 5000" on the box, and these companies know that. If a site offers discreet, plain shipping, you can be sure they'll be advertising it on their site in pretty visible view.
So! If you're looking for a beginner's guide on the best online sex toy stores to shop, then here's a list of our faves.
Lovehoney is one of the best sex toy stores online because they offer a huge variety of products, and their site is suuuuper user-friendly (with a lot of helpful reviews from customers on most toys!). They sell big brands like Lelo, We-Vibe, and more, but they also have their own line of products , which offers some of the fancier features for way less. Andddd most importantly, they have a Sex Toy Happiness Guarantee , which means you can return toys that just aren't doing it for ya. Oh, and did we mention they have a 20 percent off student discount ??
Babeland is one of the best-known specialty sex toy stores for good reason. The sex-positive brand was started in Seattle in the '90s by two women who wanted to focus on womxn and femme-friendly sex toy education and pleasure. On their site, you can find toys and accessories in a wide range of prices and varieties, including brands such as Womanizer and Satisfyer, as well as staff picks and plenty of comprehensive educational resources. And if you've ever had the chance to pop into a brick-and-mortar Babeland store , then you know that Babeland just feels different.
Babeland's parent company, Good Vibrations , shares the ethos of sex education for which Babeland is famous. This company was started in San Francisco by a female sex educator in the '70s and is famous for helping popularize the Magic Wand. The Good Vibrations and Babeland sites share the same layout, but the products and stock differ slightly, so it's a good idea to check both sites if you're looking for a specific item. Good Vibrations also has a staff sexologist, Carol Queen, PhD , who is a well-known sex expert and a fabulous resource.
Overkink is one of our newer faves in the world of sex toy shopping. This retailer was founded by Jaycee Chester in 2018 in order to normalize sex positivity in the Black community. Chester herself is also a great educational resource and has lent expertise to Cosmo articles in the past . Overkink has tonssss of great toys and wellness items, and you can find brands like Adam & Eve, Lelo, Doc Johnson, and CalExotics—among many others—here.
Adam & Eve is a big sex toy retailer like Lovehoney, in that they sell plenty of big-name brands but also have their own line of toys . Likewise, Adam & Eve has a satisfaction guarantee policy , and they usually have a LOT of great coupon and promo codes floating around at any given time. Side note: If you're a new customer, use the code "COSMO50" to get a 50 percent discount on any one item andddd free shipping. You're welcome!!
Lovelife Toys was founded by couple Brian and Suki Dunham and specializes in high-tech, app-enabled toys at great prices. Their site carries their own product , as well as goodies from brands like Sliquid, Aneros, and Bijoux Indiscrets, among others. They also have some of the most discreet shipping if that's a concern for you—packages come from "Suki Dunham," so it looks like you're just getting a surprise from a friend, which is cute.
LELO is a high-tech, luxury sex toy brand from Sweden, and if you're looking to buy a vibe that feels more like a lifestyle treat than a sex toy, then LELO is your best bet. They only sell their own products, but they have one of the most extensive product ranges ever, so you have a lot of options. Their site also offers really great, instructional advice and illustrations on how to use the toys in a way that never feels gross—and if you haven't already checked LELO's Volonté blog , then you must!!
Found in 2014 by Polly Rodriguez and Sarah Jayne Kinney and based in New York City, Unbound is a revolutionary sexual wellness company that's all about empowering women to take control of their sexual health. Like LELO, Unbound only sells their own products, but they're all so, so chic (and *VERY* highly rated). Be sure you give Unbound Magazine a peek as well for sexual education and product recs.
Wild Flower is another education-based sex toy store focused on promoting pleasure inclusively. This curated online shop was founded in 2017 by Amy and Nick Boyajian and is famous for the Enby toy , which is gender-neutral and versatile enough for all bodies. They have a few other original toys but largely sell popular products from Satisfyer, Le Wand, and many more. Oh, and they also have merch ! Be sure to check out their sex ed blog and many videos if you're looking to ~educate~ yourself.
For eco-friendly sex toys, your best bet is Organic Loven , which only sells the safest and most nourishing intimacy products from trusted brands like Fun Factory, Lelo, Liberator, and more. And the site (which was launched in 2013) doesn't just sell toys—Organic Loven also offers consultations , adult subscription boxes filled with sexy goodies, and erotic seminars with sex educator and Organic Loven founder Taylor Sparks .
Founded in 2015, Ella Paradis is all about empowering sexual identities—and, of course, selling reaaaally awesome products. With a curated selection of over 2,000 quality brands, you can find just about anything you're looking for on the comprehensive site, in addition to exclusive Ella Paradis Better Love toys and goodies. If you're a student, be sure to take advantage of their 15 percent off discount , and *everyone* should take advantage of their price match guarantee .
Similar to LELO and Unbound, Dame only sells their own brand products, but they have plenty of 'em, and they're awesome . Dame was founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman, and if you're looking for powerful, high-tech, body-safe toys, then this is the place to go. In addition to vibrators and sexual wellness products, the site offers merch, a 60-day return policy, and tonssss of stories about sexual wellness and human intimacy for you to peruse.
With over over 7,000 (!!!) products on hand from top brands, PinkCherry may just have more variety than any other online sex toy shop—and they even have their own PinkCherry toys and wellness products . If you love discounts and deals, then this is the place to be, as the site offers frequent sex toy sales with prices that almost seem too good to be true. You can also check out PinkCherry's sex ed blog for additional resources, and if you have any pressing Qs, just hit up PinkCherry staff sexologist Dr. Sunny Rodgers .
Launched in 2018 by Éva Goicochea (who was later joined by investor and co-creative director Dakota Johnson), maude specializes in modern intimacy products that are understated, aesthetic, and truly chic. You can count on them for gorgeous toys, all-natural lubricants, and libido supplements, among other products.
Lora Haddock DiCarlo founded her luxe sex toy shop, Lora DiCarlo , i
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