Setting Yourself Apart as a Web Developer

The competition for business as a web developer can be close. Here are some tips and methods you can apply so your brand stands out in the market.

Niche

One way you can definitely set your business apart when compared to other web designers is to find, and cater to your niche. This could be doctor’s offices, beauty salons, nonprofits, etc. By marketing yourself to a specific clientele and repeatedly working on similar projects, you can soon differentiate your brand as being an expert in that particular field. The referrals and recommendations will soon come in, and in the meantime you are building a solid portfolio to present to potential clients within the genre.

Becoming focused on a specific type of website will make you a better developer as well. Specializing in online video playback, retail, e-commerce, or document uploading will make you better suited to discover and meet the needs of those within the industry you focus on.

Services

Another way you can make your brand more attractive to potential customers is to offer followup or extra services that most web designers don’t. Keep in mind that this will be up to you and what you want your business and job tasks to entail.

Some options are to offer a 30 day period where you personally handle any issues the client may have with their site after its initial launch. Or you could offer bundled packages where you design or open matching social media accounts for them on sites like Facebook, Twitter, or Instagram. You could include some content creation services, blog writing ideas, etc. The choice is up to you and what your clients’ want. Keep in mind that you will want to be clear with them from the beginning about what services you will and won’t do, so they know when to call you, and when to work with their IT person.

Extras

Finally, there are the bells and whistles. All of those extra useful and fun things that most websites don’t provide. You could work with a whitelabel fax company to provide online faxing, or oversee a small photo shoot where you upload original photos, instead of generic stock images to their site. Try to get a sense of what web feature would go above and beyond for your target audience and will still be relevant and useful. It could be a photo carousel for retail shops, or document scanning and storage for a medical office, etc.

By utilizing a whitelabel fax, marketing to your niche crowd, and providing excellent customer service, you can ensure that your website development company stands out in all of the right ways and earns you continued business in a busy market.