Seo Tips For Designing A Top Ranking E-commerce Website

Websites that achieve top rankings about the first page of search engine on Google, Yahoo & MSN ultimately have common attributes that set them apart from their competitors. Top ranking websites normally have:-

? A great web page design and content

? Website visitors flock to their websites and more importantly benefit from the experience.

? Learned the way to successfully market and promote their website online with little or no paid for advertising.

? Learned the best way to easily build their customer bases and attract repeat sales

? Worked out the best way to effectively optimize their website to the search engines like yahoo

? Learned the ?insider secrets? of the best way to rank well around the search engines like google and stay there.

This article will examine the important thing web site design features that really help produce a Top Ranking Website. From an SEO perspective at a very minimum be sure you include full content management, a marketing and advertising module and comprehensive website statistics with your initial web design.

Key design specifications of Rank 1 Websites

1. Complete content management control ? like the capacity to add, edit and delete pages, boxes, tables, hyperlinks and the footer in ?realtime? without the need for a programmer. Plus the capacity to add hyperlinks to pages, images and documents.

2. Customer databases ? to get member and customer contact details for ordering and direct marketing purposes.

3. Marketing module ? to send out emails, monthly newsletters, product updates, order notifications, dispatch notifications and participant letters to customers & members with your customer databases.

4. Comprehensive website statistics ? to observe the daily, weekly and monthly progress of the website?s SEO campaign, web marketing campaigns, linking campaigns and site popularity. Get More Info is ?Awstats?.

5. Visually appealing home page design that incorporates your company branding.

6. The inclusion of an footer in the bottom from the website and subsequent website pages for search engine optimisation.

7. Fast website data transfer speed for websites, images and documents to reduce the incidence of ?bounce out? traffic.

8. Easy to make use of site navigation using a flat site hierarchy .ie. each page is offered from only 1 to 3 clicks outside the homepage.

9. A website design which has a combination of text and images ideally inside a 60/40 ratio .ie. 60% text and 40% images/graphics for maximizing keyword text content for SEO.

10. Easy to watch font style, font colour and background colour inside web site design and content.

11. Easy to navigate shopping cart solution software

12. A currency converter for international trade

13. Automatic payment gateways for credit card processing and Paypal in ?real-time? with flexible payment choices for customers.

14. SSL Certificates installed and logos prominently displayed for secure online ordering.

15. A professional web page design versus a DIY web site design ? professionally designed websites attract higher web site traffic levels, higher online sales, higher site popularity and much better search engine results than DIY website designs. Allow $10,000 AU to get a professionally designed E-commerce website with branding specialist fees included.

16. A website design that accommodates the worldwide reach from the Internet ? ie. English translations of website content, a currency converter, economical freight delivery means of international customers, automatic calculations of freight costs, compatible payment strategies to overseas customers.

17. Member logins ? to facilitate easier ordering from customers especially repeat sales, direct marketing purposes and wholesale logins (if need be) to maintain your wholesale prices confidential from your general public and competitors.

18. Avoid the usage of ?Pop-ups? ? for adding products to the shopping cart software, online forms and product images as some Internet protection software on a User?s PC can block pop-ups and obstruct the browsing experience, the ability to complete online forms and put online orders. Program pages & images to ?refresh? instead of pop-up in your web page design.

19. Interesting & fresh website content for your guests ? including clear detailed product photographs & product descriptions, interesting page content relevant to your products/services and industry, free articles appealing and PDF downloads, DIY projects if applicable, promotion of specials, affiliate advertising, complimentary reciprocal links and resource pages.

Tip ? Select a horizontal page orientation to your website design that fills the entire traveler browser window otherwise make sure that you minimize the gaps running down either sides of your vertical page orientation site design. The reasoning behind that is that eyes of users are automatically attracted to negative spaces before they target filled spaces. You can also add boxes to stabilize and fill any negative spaces around the outer right and left hand side of webpage designs. These boxes could be filled up with details about specials, promotions, affiliate advertising, sales and the like.

Remember that first impressions, in particular an excellent homepage design will determine whether readers stay to educate yourself regarding your web site further or ?bounce out? inside the first a minute, that?s each of the opportunity you've got.

For more in depth information around the key design features of top ranking websites see my SEO ebook the ?Insider Secrets of Rank 1 Websites? by Rosemary Donald for $29.95 AU.

? Rosemary Donald, Rank1 Website Marketing 12th September 2007