Senior Paid Media Specialist

Company: PT. Global Bintang Timur Ekspress (J&T Express Jakarta)

J&T Express is a global logistics service provider committed to delivering efficient, reliable, and technology-driven logistics solutions. Since its establishment, the company has expanded rapidly across multiple international markets, serving millions of customers through a strong operational network and a customer-first approach.
As we continue to strengthen our global brand and accelerate business growth, we are looking for an experienced Senior Paid Media Specialist to join our Global Marketing team.
This role is ideal for a performance-driven marketer with extensive experience managing large-scale paid advertising campaigns and delivering measurable business results across international markets.
Key Responsibilities
• Develop, execute, and optimize paid media campaigns across Meta Ads, TikTok Ads, and YouTube Ads.
• Build and manage full-funnel paid media strategies that support both brand awareness and customer acquisition.
• Plan and manage advertising budgets while maximizing campaign efficiency and return on investment.
• Monitor campaign performance and optimize key metrics including CPM, CTR, CPC, CPA, ROAS, and conversion rate.
• Conduct audience research, competitor analysis, and A/B testing to improve campaign performance.
• Work closely with creative and content teams to develop high-performing advertising assets.
• Implement and maintain accurate conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, TikTok Pixel, and related analytics tools.
• Prepare performance reports, analyze campaign data, and provide strategic recommendations to stakeholders.
• Stay informed on industry trends, platform updates, and emerging best practices in digital advertising.
Qualifications
• Minimum 3 years of hands-on experience in Performance Marketing or Paid Media.
• Strong expertise in at least two of the following advertising platforms: Meta Ads, Tiktok Ads, Youtube Ads (Google Ads)
• Proven experience managing high-budget advertising campaigns with measurable business outcomes.
• Previous experience working in a digital marketing agency or managing large-scale in-house paid media campaigns is highly preferred.
• Strong understanding of campaign optimization, audience targeting, attribution models, conversion tracking, and performance analytics.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and TikTok Pixel.
• Professional working proficiency in English.
Preferred Qualifications
• Experience managing regional or global paid media campaigns across multiple countries.
• Background in logistics, eCommerce, marketplace, technology, or other high-growth industries.
• Experience with Looker Studio or similar reporting platforms.
Why join J&T Express Global
• Work with one of the world's fastest-growing logistics companies.
• Contribute to global marketing initiatives across diverse international markets.
• Manage campaigns with significant budgets and measurable business impact.
• Collaborate with experienced professionals in a dynamic, data-driven environment.
• Enjoy a fully remote working model with opportunities for professional growth and international exposure.
Ready to drive measurable growth with paid advertising? We'd love to hear from you.
Apply now and tell us about the campaigns you're most proud of.

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