Senior Lifecycle & CRM Manager

Company: Formula (formerly Fjor)

TL;DR
Formula is the AI-powered wellness companion that grew out of the top-ranking Keto Diet App in the US, built by a deliberately small team. We're hiring a Senior Lifecycle & CRM Manager to own email and CRM end-to-end — from platform selection and deliverability to the lifecycle flows around onboarding, trial-to-paid and payments — and to turn the channel into a measurable revenue line.
What We're Looking For
* Someone who thinks in money: reasons in LTV, cohort revenue, setup cost and channel ROI, and treats open rate and CTR as diagnostics rather than goals.
* A builder, not a strategist: has stood up the infrastructure with their own hands, rather than signing off an agency's work or defending it in a deck.
* Engineering patience for deliverability: comfortable that the first months are domains, warm-up and reputation, not beautiful campaigns.
* High agency: runs the channel like a mini-product and arrives with problems and hypotheses, not waiting for a brief.
* A likely path here: an email/CRM owner in consumer subscription who hit the ceiling inside a large team and wants the whole channel.
What You'll Be Doing
* Own the channel end-to-end: select and implement the ESP/CRM platform — from vendor comparison and negotiation through to full launch.
* Stand up and hold the sending infrastructure: domains, authentication, warm-up, reputation, monitoring — so that mail lands in the inbox.
* Build the lifecycle flows at the key points of the funnel: onboarding, trial-to-paid, abandoned cart, payment failures, win-back and reactivation.
* Design segmentation and trigger logic on product and billing data, working directly with BI.
* Own the channel's money: incremental revenue, cohort LTV, retention impact — and be able to show that contribution in numbers.
Must Have
* Has personally built or substantially rebuilt email/CRM infrastructure from scratch: ESP selection, domains, integrations, templates.
* Real deliverability experience — warming new domains, working through reputation and spam-filter incidents — not SPF/DKIM/DMARC in theory.
* Consumer subscription background (trial-to-paid, renewals, churn, win-back) and the ability to quantify the channel's contribution in revenue terms.
* Has worked without a playbook or a detailed brief, in a small team where you scope the work yourself.
* Fluent Russian-speaker and Professional working English (B2).
Nice to Have
* Push, SMS and in-app as part of a single CRM orchestration.
* Health, fitness or wellness subscriptions.
* Hands-on HTML email build.
* ESP migrations and vendor negotiation.
* Ambition to grow into a CRM/Lifecycle Lead role as the channel expands.
What we offer
* Inspiring Mission: Help users live longer, healthier lives through innovative products.
* Impact: Directly influence company growth with minimal bureaucracy.
* Attractive Compensation: Competitive salary and comprehensive benefits package.
* Work-Life Balance: Flexible working hours.
* Professional Development: Tuition reimbursement.
* Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.
* Benefits: Health insurance, gym membership reimbursement, home office support.

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