Senior Google Ads Specialist

Company: Talent Global LLC

Senior Google Ads Specialist (DTC E-commerce)
Talent Global LLC – Remote
About the Role
We are seeking a highly experienced Senior Google Ads Specialist to lead paid acquisition efforts for a California-based furniture company. This role is focused on driving profitable growth through Google Ads, with a strong emphasis on Direct-to-Consumer (DTC) e-commerce marketing of physical products.
The ideal candidate has a proven track record of scaling consumer brands through paid advertising, particularly within e-commerce environments, and is comfortable managing campaigns across multiple advertising platforms. While Google Ads expertise is the primary requirement, experience with Meta Ads and other paid media channels is highly valued.
This is a part-time remote position with the goal of transitioning into a full-time role as the business continues to grow.
Responsibilities
Google Ads Management
* Own and manage Google Ads campaigns across Search, Shopping, Performance Max, Display, and Remarketing.
* Develop, implement, and optimize campaign strategies to drive revenue growth and profitability.
* Conduct keyword research, audience targeting, bid management, and account structure optimization.
* Continuously optimize performance based on ROAS, CAC, MER, conversion rate, and revenue goals.
* Design and execute testing strategies for ad copy, landing pages, audiences, campaign structures, and bidding models.
* Monitor campaign performance and identify opportunities to scale efficiently.
* Manage advertising budgets and allocate spend based on performance insights.
* Ensure accurate conversion tracking, attribution, and reporting.
Multi-Channel Paid Media
* Manage and optimize Meta Ads campaigns when applicable.
* Identify opportunities across additional paid channels such as YouTube, Microsoft Ads, Pinterest, or TikTok.
* Develop cross-channel strategies that support customer acquisition and revenue growth.
Analytics & Reporting
* Analyze campaign performance and provide actionable insights.
* Build and maintain reporting dashboards and performance summaries.
* Collaborate with stakeholders to align advertising strategies with business objectives.
* Monitor attribution and customer journey data to improve campaign effectiveness.
Required Qualifications
* 8+ years of experience managing paid media campaigns.
* Extensive hands-on experience with Google Ads for DTC e-commerce brands.
* Proven success marketing physical consumer products through paid advertising.
Strong expertise in:
* Google Search Ads
* Google Shopping Ads
* Performance Max Campaigns
* Remarketing & Audience Strategies
* Demonstrated experience scaling e-commerce brands while maintaining profitability.
* Deep understanding of key e-commerce metrics, including:
* ROAS
* CAC
* MER
* AOV
* Customer Lifetime Value (LTV)
* Strong analytical and problem-solving skills.
* Experience with GA4, Google Tag Manager, conversion tracking, and attribution.
* Ability to work independently and make data-driven decisions.
Preferred Qualifications
* Experience managing Meta Ads campaigns.
* Experience advertising furniture, home goods, lifestyle, consumer products, or other DTC brands.
* Experience working with Shopify.
* Experience with Google Merchant Center and product feed optimization.
* Familiarity with Conversion Rate Optimization (CRO), landing page testing, and funnel optimization.
* SEO knowledge is a plus but not required.
Schedule
Part-Time (15–20 hours per week)
* Flexible schedule with the goal of transitioning to a full-time position.
Location: Fully remote.

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