Senior Google Ads / PPC Manager – iGaming & Gambling

Company: Company

We are looking for an experienced Senior Google Ads / PPC Manager to manage and scale paid search campaigns in the iGaming and gambling sector.
This is a full-time remote role for someone with proven experience generating first-time depositors (FTDs) through Google Search Ads.
Responsibilities
• Build, manage and optimise Google Ads campaigns for casino and sports betting comparison websites.
• Improve FTD acquisition costs, conversion rates and campaign profitability.
• Manage keyword research, search terms, negative keywords, ad copy and campaign structure.
• Evaluate bidding strategies, including Manual CPC, Maximise Conversions and Target CPA.
• Monitor tracking accuracy across registrations, FTDs and offline conversion imports.
• Work with our team to improve landing pages and conversion funnels.
• Report on spend, FTDs, CPA and profitability, with clear recommendations.
• Ensure campaigns and landing pages follow applicable Google Ads gambling policies and certification requirements.
Requirements
• Proven hands-on Google Ads experience in gambling or iGaming is essential.
• Demonstrated results in casino or sports betting acquisition.
• Experience with affiliate or comparison websites.
• Strong understanding of Smart Bidding, conversion delays and campaign scaling.
• Experience with GCLID tracking and offline conversion imports; RedTrack experience is a strong advantage.
• Strong analytical skills, fluent English and the ability to work independently.
To apply, please include:
• The gambling markets and campaign types you have managed.
• Typical monthly advertising budgets you have personally managed.
• Examples of results, including spend, FTD volume, CPA and timeframe. Anonymised examples are welcome.
• Your availability, location and salary expectations.
Please clearly describe your direct Google Ads gambling experience in your application.

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