Senior Digital Marketing Analyst

Company: Wallop

Company Description Wallop empowers ambitious digital leaders by driving exceptional growth through bold, data-driven strategies and top-tier talent. The company specializes in performance marketing across the full funnel, using end-to-end measurement and its proprietary MaxProfit function to deliver measurable results. Wallop operates as a true partner, investing in clients and working as an extension of their teams. The organization is committed to maximizing business potential in any industry, maintaining a culture focused on impact, collaboration, and continuous optimization.
Role Description Wallop is hiring a Senior Analytics & Insights Specialist for a 6-month full-time embedded assignment with a leading regional telecom operation, with strong potential for extension and becoming permanent. The role is remote and can be based anywhere that allows strong overlap with Eastern Time working hours.
We are looking for someone who can turn digital data into clear business recommendations. The ideal candidate combines strong SQL/BigQuery expertise, advanced analytics, digital marketing understanding, and the ability to communicate insights clearly to both technical and executive audiences. Experience with machine learning or predictive modeling is valuable but not required.
What You’ll Do
* Analyze user behavior, campaign performance, conversion funnels, and customer journeys to identify opportunities, risks and growth levers.
* Translate complex data into clear insights, recommendations, and business narratives for Marketing, Product, Commercial and Technology teams.
* Define KPIs, measurement frameworks, and attribution approaches to evaluate digital ecosystem performance.
* Work with GA4, BigQuery, CRM, media and transactional data to support advanced analysis and reporting.
* Design efficient SQL queries on large-scale datasets, including GA4 BigQuery export tables.
* Build and maintain dashboards in Looker Studio or similar BI tools for executive and operational stakeholders.
* Present findings to senior audiences in a simple, business-oriented way.
* Collaborate with regional teams across multiple markets and support a data-driven decision-making culture.
What We’re Looking For
* 5+ years of experience in advanced analytics, digital analytics, business intelligence, data science or a related field.
* Strong experience with BigQuery and advanced SQL.
* Experience analyzing GA4 data, especially BigQuery export tables, event parameters, attribution and funnel behavior.
* Solid understanding of digital marketing, including paid media, SEO, CRM, CRO, attribution, conversion funnels and customer journeys.
* Python experience for data analysis, such as pandas, numpy, visualization or statistical modeling.
* Experience with BI and dashboarding tools such as Looker Studio, Power BI, Tableau or similar.
* Ability to lead end-to-end analytics work: from problem definition to analysis, recommendation and communication.
* Strong business orientation, critical thinking, autonomy and communication skills.
* A relevant degree in Statistics, Data Science, Engineering, Economics, Mathematics, Industrial Engineering or a related field is valued.
Optional Skills
* Experience with machine learning, predictive modeling, model validation or experimentation.
* GA4 configuration, implementation, tagging or measurement governance.
* Exposure to AWS data services such as S3, Athena, Glue or Redshift.
* Experience with dbt, Airflow, or other analytics engineering/orchestration tools.
* Familiarity with CRO and behavior analytics tools such as Microsoft Clarity, Hotjar or Optimizely.
* Knowledge of causal inference methods such as CausalImpact, difference-in-differences or propensity scoring.
* Experience in telecommunications, e-commerce, media, or regional/multinational environments.
* Relevant certifications in Google Analytics, Google Cloud, AWS or similar.
Languages
* Spanish: fluent or native-level.
* English: B2 preferred; strong B1 acceptable if able to participate in meetings, present findings and produce technical documentation.
What We Offer
* A high-impact embedded project with a large regional telecom operation.
* Exposure to large-scale digital, commercial and customer data.
* The opportunity to influence strategic marketing and commercial decisions across multiple markets.
* Remote work with Eastern Time overlap.
* Strong potential for extension and/or a long-term role with Wallop.

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