Senior CRM Manager (Monetisation)

Company: Simple Life App

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.
We are looking for a driven and technically skilled Senior CRM Manager to join our team, focusing on monetization within the CRM domain. This role will involve balancing strategic ownership with operational excellence. You’ll be a key player in launching experiments, running monetization projects, optimizing user journeys, and analyzing data to drive growth.
What You’ll Do
* Lead and execute monetization projects within the CRM team, taking ownership of campaigns that drive revenue growth.
* Design and optimize lifecycle journeys with a focus on acquisition, conversion, and win-back strategies.
* Implement a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring seamless execution.
* Develop innovative segmentation and communication strategies through continuous testing and experimentation.
* Build a robust A/B testing framework, analyzing results to propose data-driven improvements.
* Ensure campaign deliverability and technical soundness, troubleshooting issues and coordinating with engineering teams when needed.
* Collaborate closely with Growth, Design, Analytics, and other cross-functional teams to align CRM initiatives with broader business goals.
* Monitor and analyze key CRM performance metrics, preparing detailed reports and actionable insights.
* Own technical CRM setup, including campaign automation, deliverability optimization, and tool integrations.
* Serve as a proactive problem-solver, bringing forward new ideas to improve processes, enhance user experiences, and maximize monetization outcomes.
* Maintain a hands-on approach to operational tasks, balancing execution with strategic input.
What We’re Looking For
* 5+ years of CRM experience, both in developing communication strategies and in hands-on execution;
* A strong monetization mindset, with the ability to evaluate initiatives based on revenue potential;
* Proven track record in customer lifecycle management and implementing strategies that drive measurable revenue growth;
* Technical expertise in CRM systems (Braze, Customer.io experience is a plus) and the ability to ensure flawless campaign execution and troubleshooting;
* Proficiency in analytical tools, with a results-driven approach to experiment tracking and performance analysis;
* Comfortable working in cross-functional environments, particularly in collaboration with Growth teams and developers;
* Hands-on operational expertise in managing high-volume communications and setting up CRM workflows;
* A proactive problem-solver with a self-starter attitude, eager to bring innovative ideas to the table;
* Experience improving email deliverability would be a plus.
Perks & Benefits
* Remote, in-office, and hybrid work opportunities;
* The equipment you need to do your job;
* A premium SIMPLE subscription;
* 21 days annual leave, plus bank holidays (those observed where you live);
* Flexible hours. We focus on your results, not how long you spend at your desk;
* Competitive salary package commensurate with experience.

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