Senior CRM Manager

Company: GR8_TECH

GR8_TECH builds B2B iGaming platforms for operators who play to lead.
We deliver full-cycle, high-impact tech designed to scale — from seamless integrations and expert consulting to long-term operational support. Our platform powers millions of active players and drives real business growth. Call it what it is: the iGaming Platform for Champions.
With 1000+ GR8 people across locations and time zones, we don't just ship technology — we help operators build success stories across brands, markets, and geos.
Our ambition drives us. Our people make it real.
If you're a challenger in spirit and a champion in action — join us.
Why this role exists:
This role exists to increase customer retention, engagement, and lifetime value through data-driven CRM initiatives. You'll help us build meaningful customer relationships by designing, optimizing, and scaling personalized CRM campaigns that deliver measurable business impact.
What you'll drive:
CRM Strategy & Customer Retention
* Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty.
* Develop customer lifecycle journeys for different audiences and behavioral segments.
* Identify new retention opportunities using customer insights and business data.
* Continuously evolve CRM strategies based on performance, market trends, and customer behavior.
Campaign Execution & Optimization
* Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels.
* Design personalized customer experiences using segmentation and behavioral triggers.
* Run A/B tests to validate hypotheses and improve campaign effectiveness.
* Optimize campaign performance through continuous experimentation and iteration.
Data & Performance
* Analyze campaign performance and customer behavior to identify growth opportunities.
* Translate complex data into actionable recommendations.
* Apply predictive analytics to anticipate customer needs and reduce churn.
* Define, monitor, and improve key CRM performance metrics.
Cross-functional Collaboration
* Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives.
* Align campaign priorities with business objectives and product launches.
* Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution.
* Share insights and recommendations that influence customer engagement strategy.
What makes you a GR8 fit:
Must-have
* Previous experience as a CRM Manager or in a similar CRM role.
* Strong understanding of CRM, customer lifecycle management, and retention strategies.
* Experience planning and executing multi-channel CRM campaigns.
* Strong analytical mindset with the ability to turn data into business decisions.
* Hands-on experience with CRM platforms and campaign management tools.
* Excellent stakeholder management and cross-functional collaboration skills.
* Strong organizational skills with the ability to manage multiple initiatives simultaneously.
Nice-to-have
* Experience working in high-growth digital products or tech companies.
* Knowledge of experimentation methodologies and statistical analysis.
Why you'll love working here:
Benefits Cafeteria — annual budget you allocate to:
Sports
* Medical
* Mental health
* Home office
* Languages.
Work-life & support
* Paid maternity/paternity leave + monthly childcare allowance.
* 20+ vacation days, unlimited sick leave, emergency time off.
* Remote-first + tech support + coworking compensation.
* Team events (online/offline/offsite).
* Learning culture with internal courses + growth programs.
Our culture & core values:
GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that's got your back.
FUELLED BY TRUST: we're open, honest, and have each other's backs.
OWN YOUR GAME: we take initiative and own what we do.
ACCELER8: we move fast, focus smart, and keep it simple.
CHALLENGE ACCEPTED: we grow through challenges and stay curious.
BULLETPROOF: we're resilient, ready, and always have a plan.

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