Senior Brand Manager в PepsiCo
Москва
ACCOUNTABILITIES:
- Brand management (key focus on portfolio & assortment management)
- Modern Trade channel lead
- Develop and coordinate new brands/products launches
- Constant consumer/marketing-related trend watching
- Monitoring and analysis of brand performance data (market data, consumer data, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development
- Brand AnM budget management and financial reporting
KEY SKILLS/EXPERIENCE REQUIRED:
- 5-7 years experience in FMCG marketing
- Brand marketing ATL/Digital/Social Media/BTL experience
- Strong communication skills; ability to efficiently operate and achieve results thru teamwork
- Good analytical skills; high accuracy; ability to work with big amount of data
- Excellent time and project management skills; ability to prioritise tasks and engage other people to meet deadlines
- High passion to brand building and marketing, constant search for new techniques/technologies to make work more efficient
- Strong motivation to learn and gain marketing and snacks category expertise
- English: written and verbal no less than upper-intermediate
Apply:
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