Senior Brand Manager в Henkel Russia
Moscow
Responsibilities:
- Preparation & implementation of a yearly marketing plan for brand (based on the international strategy and activities developed by HQ in terms of new products)
- Obtaining and analysis of all relevant market information concerning the brand (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…)
- Proposal, implementation and analysis of all necessary market research activities for group of brands and the related projects, together with Market research agencies
- Manage product portfolio considering lines and SKU’s performance analysis
- Representing brand towards the advertising agency, implementing with them all necessary advertising actions
- Preparation, presentation and follow-up of yearly media-briefings
- Implementation and control of individual media campaigns
- Preparation of Russian advertising material for the group of brands (mainly adaptations of international ATL materials)
- Obtaining of relevant information and strategic advice from the agency
- Control of agency-related costs
- Represent the group of brands towards the headquarters, keeping up-to-date about brands developments and projects, and provide HQs with all necessary Russian data
- Evaluation and preparation of recommendations regarding projects (relaunches, new products) related to brands and their implementation
- Preparation of the detailed planning (mid- and long-term on brand and product level) for brands
- Control of the P&L of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins
- Work in close collaboration with Sales division, Trade Marketing, Category Management etc.
- People management: 1 direct subordinate
Requirements:
- Higher education (marketing, economics)
- Relevant and successful experience (3 years min) in multinational FMCG company
- English - Advanced
- Strong Excel & Power Point knowledge
- Strong analytical skills
- Communicative, helpful, team-oriented, agile
Salary&Benefits:
- Compensation depends on experience and will be discussed individualli (fix+bonus).
- Medical insurance
- Life insurance
- Lunches
- Extended paid vacation (31 calendar days per year)
- Opportunities for development within the company
- Friendly, professional team
Apply:
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