Search Engine Optimization - How to Create a Great Web Page

While search engines like Google have become very sophisticated in their methods, they still have to be careful to produce content that is helpful to users. A well-written piece of content is essential to attracting and keeping visitors. Despite the many challenges of search engine optimization, creating a good web page is still easier than you might think. It's a matter of knowing what people are looking for and understanding how to write for it. Here are some tips to help you create a great web page.

The first step is to ensure the site is optimized for the dominant search engines in the target market. In 2006, Google was the leading search engine worldwide, representing 75% of all searches. This share has increased to about 85% in the United States and Germany by June 2008. This translates to a market share of 85-90% in Germany. In the UK, Google's market share was close to 90% in June 2008. And if you have an eCommerce site, you can take advantage of a wide range of SEO tactics.

The next step in search engine optimization is to determine the best keywords to target. SEO is an ongoing process, which involves optimizing core search engine components to gain higher rankings. This process begins with keyword research. You'll want to look at the search terms that your potential customers are typing into a search box. By finding these phrases, you can begin to optimize your content for those terms. In fact, SEO is so crucial to a business that it's estimated that more than 90% of online searches are conducted through Google.