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Can you earn a living selling video content online?
Other than YouTube, where can I sell my video content?
How do I get started with selling my video content?
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I’m willing to bet that you’ve watched at least one video online today.
Estimates show that streaming has jumped at least 12% this year, in large part due to the pandemic forcing millions of people to hunker down at home, and thus, find their entertainment online.
…and demand for original content is only going to grow.
The takeaway: It’s a great time to launch an OTT subscription network.
Right now you may be asking yourself, How can I sell my videos online? Whether you want to learn how to sell tutorial videos online or get more paid subscribers to your fitness channel, we’re here to guide you through it.
Dive into some strategies for how to sell streaming videos online now, or jump ahead to a specific section.
While many creators might head straight for YouTube to try to monetize their video content, it can be challenging to yield a profit. YouTube uses a classic video monetization scheme called ad-supported video on demand, or AVOD. Viewers can access your content for free, but must sit through an advertisement. The more followers and views your channel has, the more advertisers will be willing to pay.
So let’s say you are able to pull in millions of views a month. Even then, it can be tricky figuring out how to sell streaming videos online in a sustainable way on YouTube alone. Why? Because YouTube takes a chunk of your ad revenue — as much as 45% . In fact, channels with as many as 1.4 million views per month bring in under $17,000 per year .
While we give props to YouTube for being one of the first platforms to raise the visibility of independent creators, it isn’t the only game in town for video monetization anymore. When it comes time to choose where to sell videos you create, know that you have options.
That brings us to the meat of it all: how to sell streaming videos online. An estimated 74% of households in the U.S. have at least one OTT streaming service today.
Last year alone, global OTT revenue jumped 33% to become a $68 billion market, with projections that this growth will reach $159 billion by 2024. Follow these steps if you want to learn how to sell video clips successfully and grab a share of that pie.
Many businesses and independent creators are learning how to sell streaming videos online by distributing their content through a video subscription platform (also called an OTT platform, because it goes “over the top” of traditional broadcast television).
Like any small business, understanding how to sell video content requires some planning. First, determine your niche. Ask yourself:
Once you’ve figured that out, do some market research to see if there’s an unmet need or demand for your idea. An easy way to do this is to do a keyword search online or on YouTube to see if others are offering similar content. If so, what can you do differently to set yourself apart?
For music teacher Rob Young, founder of Prodigies , that niche was offering affordable music education for children bundled with curriculum-based tactile lessons.
“Prodigies’ content is more niche than, say, a general children’s video on YouTube,” Rob says. Figuring out how to sell tutorial videos online for kids would take more than just beating YouTube’s algorithm. “We knew we could do more by developing a curriculum that included supplementary materials.”
By skipping YouTube and going straight to monetizing his content, Vimeo allowed him to build a scalable business to distribute his content across the web, TV, and mobile apps.
If you’re wondering how to sell video clips online — without being at the mercy of YouTube’s algorithm — you should know about OTT platforms.
These services empower creators to monetize their content, most commonly through monthly or annual subscriptions, similar to Netflix and Hulu.
OK, you’ve done the requisite soul-searching around how to sell streaming videos online for a specific audience. Now you can dig into more details, namely the types of products you’ll offer.
At this stage, you’ll want to ask yourself:
Your product doesn’t have to be limited to on-demand educational videos . Prodigies, for example, offers music workbooks and desk bells in addition to their subscription packages.
Now that we have a baseline understanding of how to sell streaming videos online, next comes the fun part: creating your content. If you create your content in-house, you can consider other ways to engage your audience besides videos.
In addition to his 1,500+ full-length workout videos, fitness instructor Millionaire Hoy also includes engaging value-adds for his subscribers like:
If your business is rooted in discovering and licensing content, Vimeo OTT takes care of time-consuming efforts like app management, tech development, and customer support, so you can focus on sourcing and sharing incredible stories. But don’t take our word for it: hear how IndieFlix reprioritized sourcing incredible stories by partnering with Vimeo.
The question is, where to sell videos for viewer consumption? This is when you upload your videos to a streaming platform where your current and future customers can access them (and yep, this is also where Vimeo can help).
Anyone can get started with selling video content online. At Vimeo, you can launch your own OTT streaming channel for free today.
Simply sign up, upload your content, and choose how you want to monetize your content.
At Vimeo, we take care of all your technology needs and customer service with our OTT platform so that you have more time to focus on content creation, growing your brand, and connecting with your audience. Some of the all-inclusive, end-to-end services Vimeo offers include:
That said, you still maintain control of all your content so you have the autonomy you need to churn out content quickly, whenever you want.
“Even though the Vimeo team works on building the apps, we still have direct control over the content,” says Rob, of Prodigies. “I don’t have to tell a third party that we want a certain video going out on a certain day — we can do it in an instant.”
In the same way a library organizes its catalog in a specific system to help patrons find content, it greatly benefits you and your subscribers to organize your content on your channel.
After all, frustration with discovery can lead to churn, and that’s the last thing you want when you’re in the process of figuring out how to sell video clips in a growing content library.
Many creators choose to organize their content into relevant categories. You’ll want to add the appropriate tags and filters to ensure your content shows up in your search results too.
While we take care of the tech, you still have total control over the video content, its organization, pricing, and the look and feel of your site on Vimeo OTT.
Choose from customizable website templates — including different themes, colors, and the option to use a personalized domain name — for you to create a branded destination for your video content. No coding skills necessary.
Now comes the money-making part: which VOD model to choose. Here are three of the most common video monetization models.
AVOD is when advertisers pay you for access to your viewers. If you can guarantee millions of views a month, this might be the path for you. There are two types of AVOD models to choose from when figuring out how to sell video content to both your audience and advertisers: Programmatic and direct-sold advertising.
With SVOD, subscribers pay a recurring fee (usually monthly or annually) to enjoy unlimited access to premium content, so long as they continue to pay. It’s one of the most profitable video monetization business models — and one of the most popular. Streaming giants like Netflix, Hulu, and Disney+ are all SVOD services.
Then there’s TVOD. This video monetization model allows consumers to purchase or rent content on a pay-per-video or pay-per-series basis. For many publishers, especially those live streaming sports — can leverage live TVOD (also known as pay-per-view, or PPV) as their primary revenue driver.
The next step in the journey of understanding how to sell content online is to get them seen.
When it comes to promoting your brand and content, social media can be a useful resource. Add a link to your website on your Facebook, Twitter, and Instagram bios, and also link your social accounts on your website. This makes it easy for customers to follow you, interact with you online, and mention your brand’s handle in posts — free publicity itself.
Weekly newsletters are also a great way to reach your followers. If you’re in the pre-launch stages, you can pique people’s interests by sending updates to let them know when you’ll be starting service. Once you get going, you can pivot your newsletter to sending alerts about new content.
If you really want to know how to sell streaming videos online, branded apps can play a large role in its success.
Offering your content through branded TV and mobile apps means that your viewers have even more flexibility to consume your content how they want. Not only will customers get a fully branded experience, but options for in-app signups and payments make it seamless to transition from a one-time viewer into a paid subscriber.
In fact, Vimeo’s own data shows that having a branded app increases subscription video signups by 20%, and reduces churn by 33%. Vimeo OTT includes branded app development for:
Our team takes care of customization, regular updates, analytics, and even the difficult and time-consuming process of launching an app in various marketplaces. And that means you can give more attention to the creative side and build your brand.
Some brands may try to develop an app on their own, or hire an outside team of developers to do the work. But know that the costs associated with building a custom app can add up quickly.
On the low end of the scale, a simple app hosted on a single platform can cost an estimated $25,000 (and that’s being conservative). Meanwhile, the cost of building a more complex app will land you squarely in the six-figure range on account of the time and labor that goes into it.
We believe that creators shouldn’t have to spend boatloads of energy and money on the technical stuff, but have the space to do what they’re passionate about: create. That’s why we built our OTT streaming platform as a scalable solution that packages all levels of the tech and support into a single product that will:
Vimeo OTT offers transparent, predictable pricing and plans that grow with your subscribers, removing the worry from how to sell streaming videos online. (Oh, and we won’t take 45% of your revenue, either.)
By the year 2021, the world will consume 3 trillion internet video minutes a month. To put that into perspective, that’s 5 million years of videos per month — or about a million video minutes — every. Single. Second.
At Vimeo, we help creators learn how to sell streaming videos online successfully and gain a foothold in the video-on-demand space. It doesn’t matter if you’re just starting to create videos or have a full library raring to go, Vimeo empowers you to create a destination where you can:
We’ve worked with creators from myriad industries — fitness, entertainment, faith, kid’s content, sports, instructional, and more — to create 1,000+ VOD-optimized channels boasting more than 1 million end users and 3 million live streams annually.
The best part? Anyone can get started with Vimeo OTT, right now, for free.
Turn your audience into paying subscribers with Vimeo OTT.
Vickie An is a writer/editor based in Houston. She enjoys traveling, obsessing over TV, and posting her food on Instagram. Yep, she's one of those people.
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