SWIPE NETWORK

cevizo

SWIPE NETWORK: Download the application to monetize your data

Cryptocurrencies is one of the most important inventions since the inception of the web. They are ushering in a new era of decentralization, privacy, and control of one’s own data that has the potential to revolutionize many parts of society. There are currently over one thousand cryptocurrencies in use, with hundreds more being released each year. Their combined market cap has grown from $10 billion in 2016, to over $400 billion at the time of writing, having previously been much higher. Only 1% of the world’s population own cryptocurrency. Companies involved with blockchain, the technology behind cryptocurrencies and altcoins are expected to experience significant growth over the coming years. Blockchain technology can solve dozens of previously intractable problems, like digital identities, supply chain integrity, data breaches and many, many more. The use of blockchain technology within society has been exponentially increasing since it was introduced to the world by Satoshi Nakamoto. The first use of blockchain technology was bitcoin. According to Gartner Insights, blockchain, the driving force behind the crypto market is estimated to grow in business value to $3.1 trillion by 2030. Blockchain is the fastest growing market in the world and the Swipe token offers investors an opportunity to benefit from the growth in value. The age of blockchain technology is just beginning.

Lets take a look at this video in order to have a clue on what we going to discuss.

SWIPE

SWIPE Network is a decentralised data platform based on smart contracts that aggregates and analyses data across multiple apps. It processes data according to data schema specific to industry taxonomies and context

OBJECTIVES

Enable app developers to understand their users and customers better

Enable app developers to monetise their app data.

Incentivise and reward app users for their data contribution while giving them full control over privacy and data sharing

PROBLEM

Lack of aligned incentives - data providers are not compensated for their data.

Lack of trust among the data providers preventing data mashup/aggregation across apps.

Lack of trust between the data providers and data buyers

Centralised data intermediary model, monopolised by industry leaders such as Acxiom, Experian, Epsilon, etc.

BENEFIT OF SWIPE

Transparency

Visibility and auditability of data usage & monetization

Fairness Transparent tracking of data contribution and revenue distribution

Control

App developers and users in full control over privacy and data sharing policy

Engage

SWIPE SDK drives higher app usage, user retention and in-app-purchases

Personalized Content

Deliver the right content at the right time, right place

Rewarding Experience

App developers and users are rewarded for ads engagement and data sharing

THE PLATFORM

Swipe SDK - a tool for mobile applications developers, which simplifies data collection. Unlike traditional applications, SDK distributes heterogeneous information into categories so that data-buying companies can immediately use them for marketing research. This logic allows you to collect disparate information, not "adjusting" applications to each other, creating a single market of available information.

Privacy & Data Sharing Protocol – the terms of use of data received from users. Personal information of private clients is stored in an encrypted form on decentralized servers, protected from any unauthorized access. Each user chooses what data to share for a reward. You can change privacy settings at any time.

Swipe Decentralized Data Marketplace – an open platform for the sale of reliable data. The tool is used by the end users of information (statistical and advertising departments of companies, government accounting and control services, marketing agencies), as well as data processors, and adjacent blockchain-platforms.

SWIPE TOKEN ECONOMY

SWIPE Tokens are required to utilize the SWIPE Network. SWIPE Network will also release a wallet application, enabling app users and token holders to earn, manage, stake, send and receive SWIPE Tokens. Features provided by SWIPE Network are delivered through SWIPE SDK, a mobile software development kit that allows app developers to interact with the wallet application, display content on the lock screen/widget, display/track mobile ads, as well as perform data collection on their current app. App developers can easily embed the SDK with minimum changes to their current code base.

USES OF THE TOKEN

Payment Utility

Advertising, data purchase, SWIPE Marketplace and mission transactions required payment via SWIPE Tokens.

Rewards Utility

Advertising engagement, data sharing and mission completion are also rewarded by SWIPE Tokens.

Staking Token

SWIPE Tokens are staked for participation on SWIPE Missions to ensure mission participants’ commitment on the mission.

TOKEN DISTRIBUTION