SEO and PPC Strategies: Is It Right For You and Your Business?
What is an SEO and PPC strategy? Before joining these two digital advertising tools, it's important to know what each one is, and their major differences. Learn more about SEO and PPC now, and discover how they both create a powerful online marketing strategy, below: SEO: SEO deals with improving the quality of your site's content so that when people search for keywords related to your pages, your site will come up in the search engine results. seo : PPC deals with ads displayed on search engines. You bid on keywords related to your business, and the ads show up when someone searches for those keywords. They only show up while the keyword is searched, so you've got to keep them on a permanent and focused display somewhere on your site.
Both of these strategies are about making sure your web pages and ads are as relevant as possible to your business keywords, which are your target audience's favorite words. SEO deals with the technical aspects of creating web pages so that they rank well in search engine results for relevant keywords. PPC deals with the creative marketing part - creating ads that are not only attractive and informative, but also get the click throughs your company needs to boost your sales. When a potential customer sees your ad, he might just click through and do business with you - or not. This is where SEO comes in.
Online marketers can use SEO to drive traffic to their sites, which will ultimately lead to increased sales. On the flip side, PPC marketers can use PPC to attract buyers and keep them on websites longer. Both tactics are part of digital marketing, the term used to describe the complete online marketing campaign, which includes SEO, PPC, pay-per-click, and other techniques.
Of course, if you're planning on using this strategy, you should know what you're getting yourself into. Since it involves investing time, money and effort, this strategy may not be viable for some. It's important to approach this in the right manner, so you end up being happy with your investment. Here are a few things to consider before investing time and money in an SEO strategy:
Organic vs. paid advertising When it comes to an SEO and PPC strategy, organic traffic tends to work best. Why? Well, when you invest in organic traffic, you won't have to pay for anything until your ad is clicked on. At that point, you will have to either pay someone to make a sale or split the profit with the person who referred the visitor. Organic marketing, on the other hand, is about getting the best marketing value for each visitor. So, if you want to ensure you get the most for your marketing budget, go with organic.
What are the benefits of this strategy? Well, when you incorporate both SEO and PPC, you can get more clicks and ultimately more conversions because of the better positioning of your ads. However, you don't have to do everything with SEO. Organic traffic is the best way to get people to your website and take time to talk with them.
On the flip side, when you work with pay per click and PPC, you have to put the keywords in front of the ads, in addition to the copy. This way, you will run into some problems. First, you could run out of keywords and phrases to place in your ads because there aren't enough advertisers selling those products. Second, you may not get enough people to click on the ads because too many other websites are bidding on those same keywords and phrases. This means you won't get the full potential of your SEO and PPC strategy.
So if you think those two marketing strategies are right for you and your business, then go for it! Take a good look at what you have to offer and what you need from your competitors to make sure your campaign stands out. But remember, you must always do more to gain organic traffic for your site than you did to gain PPC clicks. Organic traffic is the best kind of campaign for your company, but when you combine it with PPC, your conversion rate can go down. Always work with an SEO and PPC consultant to improve your strategy and find ways to generate more sales and leads. And remember, this type of marketing strategies can only help your business grow and succeed no matter how big or small it is now.