SEO Weebly - Do You Need Their Expertise?
As easy and user-friendly as it can be to build your site on Weebly, at the end of the day its most strength is its biggest weakness - its lack of SEO. However, it s not necessarily that there is anything wrong with the basic SEO functionality that Weebly has added to its platform. If you do a good job with this basic functionality, it will get you a good start on the road to creating a solid online presence. It also builds the foundation for all of the other functionality that you can add in later. If you can sprinkle in some standard SEO functionality without overcomplicating things, then you will find that the initial work done with Weebly SEO is what gets you results, even if you haven't considered adding any other functionality.
The main weakness of Weebly SEO is that it does not handle Meta tags and other such details, which are very important to optimise your site for the search engines. If you do not use Weebly's default Meta tags handling tools, then you really need to get one built for your own use from a third party service. You can get a whole host of customised Meta tags handling tools from a number of places. Just Google "built using", "recommended by" and "approved by" and you will get a list of tools that you can use.
However, the one problem is that you cannot make changes to the default Meta tag handling code. This means that even if you have written an elaborate Meta description, it will not change the search engine ranking results that it displays for a particular website. You need to work around this problem by using Weebly's own internal tools for building the Meta keywords, titles and descriptions, and then customising the seo page titles and Meta keywords in these pages. Once you do that, you will get the desired effect. It means that your website will appear higher in the search results when people are searching for the particular product, or service that you offer.
Most of the time, if you do not do this work yourself, you should leave it to the professional SEO company that handles all of your business needs. Using the free tools provided by Weebly is fine for getting some basic information about your business, but it does not mean that you really need to optimise your website for the search engines in this way. There are certain things that the search engines look at when displaying websites, and these are not only the Meta keywords and descriptions, but also the content of the site itself. An example of a content problem is where someone types in "plumber in Greenpoint, New York", but if the website has nothing to do with plumbers, then the search engine will not display it at all.
You should learn how to use all of the features available on the Weebly website, and learn to make full use of the site builder, the sitemap, the directory listings, the advanced keyword research tools, and of course, the content tools. All of these areas of the website are there for you to use and benefit from. But what you should focus on when you are working with the SEO Weebly team is learning how to create the right kinds of Meta keywords for your business. This is what will turn a visitor to your website into a potential customer, and is what you will be paying the Search Engine to find you. The wrong keywords could mean that your company will never see the light of day.
If you do not have any idea how to create the right kind of Meta keyword for your business, then you should spend some time looking through the pages of Meta keyword tools and seeing what examples are given. You should never use a word that is too general. It may get you indexed in a search engine's database, but it will not necessarily get you ranked in the first pages of the SERPs. That is why it is so important to learn how to hire a professional SEO company that will give you the best advice and the best results in terms of getting you noticed by the search engines and customers.
Another area that is very important when you are using the Weebly platform for marketing your business is content. When you have a website, it needs to have quality content that is written around the theme of your business, and which will also attract readers who are looking for what your business has to offer. A lot of small businesses make the mistake of trying to put up a lot of fluff content that is actually a hindrance rather than a help to their efforts. They will often put up articles that are badly written, illogical, and even plagiarized. The last thing you need while trying to establish yourself as an expert in your business is to be seen as a plagiarizer.
When it comes to using the Weebly platform for your online marketing efforts, remember that they have been in business for a number of years, and that means that their SEO team has seen what you are doing already. That does not mean that their SEO services will be free from problems, but it does mean that they are experienced and can provide you with a host of solutions. These services will include creating backlinks, article marketing, blog promotion, press releases, forum marketing, and more. In essence, the better your service, the better the results you should get. This is especially true when you realize that search engines will penalize a business that does not keep up to date with the most up-to-date trends and techniques when it comes to SEO, social media marketing, and other forms of online marketing that will help to promote your website and business.