SEO Tools: 11 Things You're Forgetting To Do
The Best SEO Tools
The top SEO tools will save you time by conducting keyword research, data analysis and ranking reports. These tools also provide valuable information about your competitors and ways to improve the performance of your search. These tools include Google Trends, Ubersuggest, Screaming Frog, and more.
SEO software is usually a web-based program that offers various features in exchange for a monthly subscription. These tools are easy to use, and they can produce reports that are standard or customized.
Moz
Even experienced marketing professionals may struggle to master search engine optimization. SICKSEO simplifies the process to help SEOs of all levels get results. Moz's suite of tools that include 55+ include keyword research, site audits and crawls, backlink analysis and ranking tracking. It's also supported by the largest network of SEO experts.
Moz's domain-authority metric has been widely used in the industry and gives a clear indication of a website's quality. It's particularly helpful for those who want to rank for keywords that are competitive, as it lets them assess the quality of their competitors. In addition, the Moz toolbar allows users to view crucial SEO information while browsing the internet.
The SEO toolkit from Moz is also extremely useful for local marketers in the area. It will help them evaluate their own websites and those of their competitors for any technical issues that could be impacting their rankings. Open Site Explorer is its backlink analysis tool. It can provide detailed information on a website's linking profile.
Despite its many useful features, Moz isn't the best all-in-one SEO tool for everyone. Some users might find the interface too complicated or prefer to use another tool that offers more detailed analysis of backlinks. Others might prefer a low-cost or free alternative. There are a lot of other great SEO tools available, including Ahrefs, SEMRush, Mangools, Surfer SEO, and LinksMiner which makes use of more than 9.5 trillion backlinks to provide rich information.
Ahrefs
Ahrefs has the world's largest backlink database and refreshes it every 15 minutes. This gives Ahrefs a significant advantage over rivals like Semrush. It also lets you detect broken backlinks which are costing you valuable traffic. This tool is more complicated than Semrush and may not be a breeze to use for those who are new to the field.
One of the key features of Ahrefs is its keyword searcher. This tool allows you to find new keyword ideas and offers data from all major search engines. It also provides comprehensive details about keywords that compete, including a breakdown of their organic search traffic. This tool is crucial for anyone who is committed to SEO.
Another fantastic feature of Ahrefs is its search volume calculator. This tool will help you assess the value of a keyword and its competitiveness. You can also check the average CPC of a keyword. This will allow you to decide if it's worthwhile investing in.
CognitiveSEO is an all-in-one SEO platform that offers a wide range of tools for optimizing technical aspects. This tool is ideal for digital marketing agencies as well as in-house teams. The site audit tool can identify over 100 distinct SEO issues and provide suggestions on how to fix the issues. It can help you recover from Google sanctions. It also offers a free trial and offers a lifetime plan for users.
SEMRush
Semrush is among the most effective SEO tools in the market, offering a complete suite of digital marketing features. It is a platform that is all-in-one that includes a range of SEO tools, PPC and content marketing, market research and social media. The all-in-one approach is more extensive than other tools that focus on a specific aspect of digital marketing.
The tool includes several features that are professional like competitor analysis website audits, competitor analysis, and backlink analytics. It also has an educational portal called Semrush Academy that includes short courses that can assist you in mastering the platform.
The most significant benefit is its search engine optimization (SEO) tool that allows you to track keyword rankings and find new opportunities. The database is home to more than 20 billion keywords making it one of the largest in the business.
Semrush's Domain Overview tool is another essential feature. It reveals a wealth competitive insights for a given domain. This allows you to reverse-engineer a competitors' strategy starting with their keywords to their links.
Semrush's "Keyword Magic Tool" is one of the most useful features. It assists you in finding specific niche keywords with high search volume and low competition. It allows you to sort out keywords with the same difficulty level. This is useful when optimizing your site for SEO. Cannibalization Report is a different excellent feature. It informs you whether keywords on your competitors' sites are competing with each other.
Searcher SEO
Surfer SEO is a complete tool that combines topic suggestions, keyword research, content creation that users and search engines love, as well as post-publishing optimization into a seamless process. Its features include an SEO editor that will assist you in beating your competition and create high-quality content. Keyword research, complete audits of SEO as well as a gamified workflow for content creation, and a free AI outline creator are also included. The company also offers a paid plan, the Pro that includes all of its features, plus two more.
In 2008, Surfer SEO was founded by Slawek Czajkowski in 2008, Surfer SEO was built to assist agencies with integrating data into every stage of the SEO process. It started as an in-house tool at an Polish SEO agency, and has since become a household name used in more than 140 countries around the globe.
It is highly rated (with 90% of reviewers giving five stars) and a majority of people believe that the tool is worth the price. Is it worth the cost? What are some alternatives to Surfer? It all depends on what you need. Surfer, unlike Semrush which provides a wider range of digital marketing aspects, is focused on SEO optimization and the creation of content. Surfer is a better choice for marketers who want to focus on on page SEO but don't want to pay for more advanced features such as link building and pay-per-click analysis.
Mangools
Mangools is a complete SEO tool that includes comprehensive keyword research, SERP tracking and backlink analysis. Its flagship product, KWFinder, helps you find long-tail keywords that have high search volumes and low competition. Other tools include SERPWatcher and SeRPChecker which allow you to track your website's rankings. You can also look at the backlinks of your competitors, discover new opportunities to build links and more. Mangools can be used by experienced SEO professionals and novices.
While it isn't equipped with the features of Ahrefs or SEMrush, Mangools is an inexpensive and user-friendly choice for anyone looking to do SEO research. Moreover, it offers an opportunity to try it for free and is available on mobile and desktop devices.
The Mangools Suite contains five apps that cover the fundamentals of SEO. Keyword research link analysis, competitor and competitor research website audit, as well as rank tracking are all included. It comes with a Chrome/Firefox extension that helps you extract important data. Its ease-of-use is another advantage it has over its competitors, which often require a more difficult learning curve.
Mangools are simple-to-use SEO tools that are aimed at bloggers, freelancers and small businesses. It is one of most affordable tools that are available and is ideal for those who are just beginning their SEO strategy. Its KWFinder and SERPWatcher tools help you choose the right keywords for your business, and its SERPChecker and a backlink analysis tool will let you know how your site is performing.
Google Trends
Many SEO tools provide information on ranking trends, but Google Trends offers a more comprehensive and user-friendly interface. It shows you how the search volume for specific keywords has changed over time and lets you compare keyword traffic across different countries. This tool will help you find new opportunities and track the performance of your competitors. It also lets you find relevant questions people are asking about your products or services and create content that addresses these needs.
Contrary to paid SEO tools, which typically use estimates of traffic volume data (which is extrapolated from clickstream information collected by pop-up blockers and browser plugins), Google Trends uses actual search queries to calculate trends. This makes it a superior option for conducting research and audits. It's not the best for finding specific keywords, so it's better to use it more of an anchor than a compass.
SEMRush is another well-known SEO tool that is believed by experts to be a reliable tool. It can provide numerous details about your website and competitors such as rankings and backlinks. It can also identify opportunities to improve your search engine rank. It will show you exactly how your site will be displayed by the browser.
Experts appreciate Screaming Frog for its speed and efficiency. The tool can look over your entire website and highlight errors and areas for improvement. It can also look over backlinks and eliminate those negative impact on your site's reputation.