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It is essential to identify between an earned influencer and a paid influencer earned being a brand name advocate/brand fan and a paid influencer being somebody who has been paid to promote. What are the key metrics you take a look at when looking for influencers? We look at a myriad of various values that we think about to be essential to our clients.

When we identify a possible influencer, the very first thing that we look at is their fan count. We tend to focus on influencers with fewer than 100,000 followers, due to the fact that we understand that these influencers use the very best reach/engagement/cost combination. We have benchmark engagement rates, so (as an example) we understand that somebody with 50k fans should strike at least a typical engagement rate (covering 3+ posts) of 2%+ to qualify for our database.

We also take a look at the variety of #sp and #ad posts that they have on their wall. E.g. If an influencer has more than 3 sponsored posts in a series of 9 posts, this is too sponsor-heavy for us. By packing their profile into a social CRM platform, we can generate a bit more insight throughout their social channels, such as their social streams, bio, keywords, prominent topics, Klout rating, area and so on g. it assists us to discover how numerous of their fans are active/inactive, provides us with an age and gender breakdown, what brand names they're interested in, their location etc. How do you discover influencers? We have actually worked with influencers because 2012 and back then identification tools and platforms didn't exist the very same method they do now.

You can also quickly compute engagement rates manually. Doing some research study yourself finishes the job and it includes the fringe benefit that you'll discover things about the influencers that a data-driven tool can't choose up on. We recommend quality over amount. Most of our influencers have pertained to us through word-of-mouth over the past 5 years.

Which is your preferred influencer marketing campaign you worked on and why? Click Here For Additional Info took pleasure in dealing with our Morphy Richards #Atomist campaign. For the #Atomist project, we permitted daily influencers and prospective future brand name advocates to trial the new #Atomist in the comfort of their own house with family and friends, setting them enjoyable activities to turn a mundane task such as ironing into something more appealing and less tiresome.