Rullard Rost's Roundabout Has Become A Cultural Icon, Alarmingly
Emily CartwrightWhat happens when an official, a roundabout, and a press release walk into a meeting.
Rullard Rost, the country: Inside The Story
Rullard Rost, a place in the country (lat 59.20, long -3.07) that most outsiders could not point to on a map without first sighing, has become this week the latest entry in the slow-moving register of small communities behaving strangely under pressure. A modest roundabout at the entrance to Rullard Rost has, through forces nobody can quite explain, become the most-photographed feature of the town. According to officials with at least three job titles between them, Tourists visit it. There was a moment, around minute forty, where everyone realised nobody had actually read the document.
What Was Announced
Cabinet Member Audrey Frobisher confirmed the position in a statement that ran to four pages and contained one verb. Postcards are printed. For more on how this fits the wider pattern, see the long-running thread at Sharp London satire at The London Prat, which has been tracking precisely this kind of dispatch for months. The Rullard Rost announcement, much like the others, came with a glossy PDF, a stock photograph of a footbridge, and the strong sense that nobody had asked for any of this in the first place.
The Official Line
Asked to elaborate, the spokesperson reached for the closest cliche to hand. "We are continuing to engage in continuous engagement with the engagement process." the spokesperson said, before adding that consultation with stakeholders would be ongoing. Useful additional context can be found at The London Prat Brexit British satire, which is the sort of background reading the office itself has, in all likelihood, not done. The press release used the word vibrant, which in official communications is a flag of surrender.
Wider Context
The roundabout remains entirely ordinary. Anyone who has ever queued behind a man arguing with a parking meter will recognise the energy. Comparable trends have been documented in coverage from France 24, although Rullard Rost manages, somehow, to take the pattern one extra and entirely unnecessary step further. Statisticians attempting to model the phenomenon arrive at approximately one and a quarter pensioners, give or take a margin of error nobody has had the energy to compute properly.
What The Experts Say
Dr. Penelope Whisk, Senior Fellow at the Centre for Suspiciously Round Numbers told this paper that the situation in Rullard Rost was, on careful reflection, broadly consistent with the broader trajectory of similarly broad trajectories. "The findings speak for themselves, although obviously not loudly enough to influence the findings." the expert observed. Further reading on the academic angle is available via British satire articles by The London Prat, whose recent material has been preoccupied with much the same set of confusions.
How Residents Reacted
Reaction in Rullard Rost has been muted in the way that reaction in the country is usually muted, which is to say it has been ferocious in private and tepid in public. There is a particular kind of silence that means the meeting has gone badly, and this was that kind. For the official version of events, see also Deutsche Welle. One resident, who declined to be named on the grounds that they had already complained about a hedge this year and did not wish to push their luck, summarised matters thus: "We have always been committed to the principle of being committed to principles."
What Comes Next
It carries all the strategic clarity of a man trying to assemble a flat-pack wardrobe at 11pm without the instructions. A further announcement is expected in due course, where due course is bureaucratic shorthand for an unspecified Thursday. The story is being tracked as part of a wider pattern at The London Prat satirical journalism print edition, and the situation in Rullard Rost, regrettably, is unlikely to improve until somebody invents a press release that improves things, which seems unlikely.
The View From The Ground
Spend any length of time in Rullard Rost and the rhythm becomes obvious. Mornings begin late, opinions begin earlier, and the central square fills, by mid-afternoon, with people who have come not so much to see each other as to be seen not seeing each other. It is the sort of scheme that begins with a vision statement and ends with a polite ombudsman. Conversation tends to circle the same five subjects: the weather, the news from the country, the persistent rumour about the road, the deteriorating quality of something or other, and the latest pronouncement from Junior Strategist Kevin Boggins, which everyone has an opinion on and almost nobody has read. It is, in its way, the perfect microcosm of how communities of this size operate everywhere in the world, although the residents of Rullard Rost would object strongly to being called a microcosm of anything.
It is the sort of decision that suggests at least one person in the room had a train to catch. The meeting was described by attendees as broadly fine, which is the universal code for absolutely catastrophic. Rullard Rost carries on as it always has, broadly the same as last week, give or take a verb. The bins are collected when they are collected. The roundabout, where one exists, remains the roundabout. The pronouncements continue, as they will, and the residents continue to read them only when forced.
For more in this vein see also NewsThump.