Rolls Royce Cullinan Key: The Good, The Bad, And The Ugly
Rolls-Royce Cullinan Key Features
Rolls-Royce aims to transcend the stereotypes of SUVs by introducing its Cullinan. It might be obscenely large and heavy, but it has the body stiffness of a car, which offers top-of-the-line performance on rough terrain, as well as ride comfort.
And it's a people pleaser. Owners can bespoke Recreation Modules to suit their interests of fly fishing, photography, horse riding or whatever else catches the fancy.
The Clasp
The Rolls-Royce Cullinan is Rolls-Royce as you've never seen before. TheKeyLab 's an SUV made for those who accept no compromise - the patrons of true luxury.
The first thing you will notice is the front of the car, which combines Rolls-Royce design clues with functional elements that convey strength and function. The vertical lines that extend from the A-pillars down along the edge of the raised bonnet, across the grille and down into the skid plate below convey the impression of sheerness and robustness. The Spirit of Ecstasy and the Rolls-Royce badge sit slightly above the lines of the wing to further signal the SUV's toughness.
The three-across bench inside makes it the ideal family-friendly Rolls. A standard panoramic roof enhances the sense of spaciousness and a glass partition separates rear passengers from the cargo area below. You can set up the rear seats in a variety ways based on your personal specifications. If you're transporting dinosaur fossils or precious artwork The rear seat can be set up so that it folds flat into the cargo area, creating a level load space of 21 cubic feet.
When you aren't hauling your priceless dinosaur fossils or artworks, however the rear seat can be outfitted with what Rolls-Royce calls Recreation Modules. These modules can be easily slid into the Cullinan's cargo bay and allow owners to engage in a range of outdoor activities. You can go fly fishing, photography, snow boarding, horse riding, base jumping or volcano boarding, all by pressing a button.
Rolls-Royce engineers designed the Cullinan SUV with a unique self-leveling mechanism to ensure that it can be driven everywhere. The suspension operates in real-time, making millions of calculations every second to determine what the vehicle is likely to encounter during any particular drive. It then adjusts the ride height, making the SUV comfortable and confident on any surface.
A rotary knob located beside the infotainment system controls the suspension, hill-descent control and Everywhere mode which activates all the mentioned features with a single button. You can also personalize your driving experience by selecting the vehicle's dynamics and atmosphere that is most suitable to your mood.
The Rear
Rolls-Royce’s architecture is its core strength, allowing the marque to design vehicles of different sizes, weights, and powers. This allows it to provide iconic design and style, uncompromised comfort, space and usability and cutting-edge technology that is unique to Rolls-Royce. Cullinan uses this base architecture in a totally different way. It builds on its inherent capability to create the most modern SUV in its class.
The design is based on practical baselines with horizontal and vertical elements that express the inherent strength of Cullinan. From the front of the grille and its 'eyebrow' daytime running lights, to the Saxon spear shape of the bonnet the rear fender vents and the skid plate made of metal, the strength of the car is apparent at every angle.
The rear of the car pays homage to its history, with a two-part tailgate called "The Clasp. It can be closed and opened at the press of the button. The Clasp is a nod to the past when luggage was placed outside of the vehicle to allow the occupants to carry less weight. It adds ease and convenience to the rear of a car.

Every aspect of the cabin is a balance between the authentic Rolls-Royce Luxury and simple, symmetrical functions. The fascia and centre stack is framed by hand-finished metal pillars, which add a bit of fascination to the dashboard layout and give it a more purposeful appearance. The rear and front coach doors are wrapped low under the sill, which allows passengers to exit the vehicle without scuffing their trousers. This is a detail that only Rolls-Royce would have thought of.
The occupants of the Rolls-Royce Cullinan can lounge in the Pavilion Seating and enjoy grandstand views through the large side windows and industry-leading panoramic glass roof. The rear touchscreen map is able to pinpoint their location if needed, or they can access a range of interactive entertainment options and connectivity options that make the Rolls-Royce Cullinan one of the most sophisticated vehicles of its kind.
If the occupants require further relaxation they can also call down to the garage where one of a selection of Recreation Modules can be tucked into the back of the car. These modules offer a range of recreational activities that owners can indulge in.
The Glass Partition
In the past the owners of Rolls-Royce would travel with luggage, and the trunk was used for storing it. The glass partition can be incorporated to the trunk area of this vehicle, making it more comfortable. This makes the cabin quieter, and it also protects the passengers to ensure that they are always comfortable, no wherever they are.
For those who like drinking a glass of bubbly traveling, Cullinan is equipped with a built-in drinks cabinet that can be customized to each buyer's particular preferences. The fridge is able to keep champagne bottles cold, and a set of Rolls-Royce champagne flutes are included. If you prefer a drink that's more robust the cabin can be equipped with a decanter as well as whiskey glasses.
The Cullinan SUV is a large SUV that is capable of all-terrain driving. To accomplish this, it employs the same spaceframe made of aluminum that Rolls-Royce developed for its new Phantom limousine. The platform is referred to as the "Architecture of Luxury," and it's designed to accommodate all future Rolls-Royce models. It's claimed to offer the highest level of stiffness and rigidity and a reduction in steel permits a greater use of high-end materials, such as sound deadening.
This architecture is also what enables the Cullinan to be as luxurious as is possible on paved roads, while still offering off-road capabilities. The vehicle can climb up to 213 metres and it has the ability to reach speeds of 188 km/h. The vehicle is powered by a 6.75 litre V12 engine that produces 850 Nm at 1,600rpm. It's coupled with an eight-speed transmission that delivers all-wheel drive.
Rolls-Royce wanted a unique SUV that could meet the demands of its customers. It wanted to be able to take them to places that no modern Rolls-Royce owner has ever been before, and that's precisely what it did with the Cullinan. It's a true testimony to the dedication of Rolls-Royce's customers and making their experience effortless, everywhere. Mobility in the automotive industry has been a fast moving and dynamic industry with new concepts such as SUVs appearing regularly. However, to be embraced by customers who are not willing to accept any compromise - the patrons of true luxury - they need to be in top shape.
The Everywhere Button
Rolls-Royce recognized that its current generation of customers wanted to drive a car capable of delivering the most rewarding experiences. However, what they didn't want were the disadvantages that are usually found in SUVs - more interior noise due to the old-fashioned two-box design, shared platforms that hinder performance and flexibility; or being a vehicle that is only suitable for or off-road. Instead they wanted a truly all-terrain Rolls-Royce that offered the legendary Magic Carpet Ride even off the beaten track.
The answer was the Cullinan. One push of what is known as the Everywhere button, and the Cullinan transforms from an SUV to an actual luxury explorer. With it engaged the suspension and transfer case, transmission and throttle mapping are optimized for off-road conditions. The engine produces massive amounts of torque even at low RPMs, allowing Cullinan to navigate through mud and gravel, or snow, effortlessly.
The driver can also fine tune the off-road settings and make Cullinan glide over any terrain and still maintain an unbeatable level of security, agility, and comfort. The self-leveling air suspension does millions of calculations per second based on acceleration, camera inputs, and steering inputs to make the necessary adjustments.
Cullinan's all-terrain capabilities are enhanced by its four-wheel drive system, which constantly checks the surrounding environment to ensure that the correct amount of torque is applied to each wheel. Cullinan has cameras that detect stones, ruts and other obstacles to warn you to stay clear of them.
When the time comes to return to the road, a push of the door's opening button will see both rear and front coach doors wrapped low under the sill so that dirt doesn't touch the actual sill of the door. This is another illustration of how Cullinan is determined to be Effortless everywhere.
The Bespoke Viewing Room is the ideal place to watch sports or enjoy the views after a day of adventures. With a simple push of a button two leather seats as well as a cocktail table are deployed from the luggage compartment. The Bespoke Viewing Suite is yet another illustration of how Cullinan is determined to make luxury Effortless, Everywhere.