Roadmap Tonique.app

Q3 2024

Community and Marketing: Goals Achieved

✅ Launch of Tonique.app

✅ Building a Core Audience

✅ Targeted Marketing Campaigns aimed at early users, testing various marketing and advertising hypotheses to attract the target audience.

✅ Ambassador Program Launched

✅ Community Events Organized: contests and lotteries.

✅ Audience Exchange Tasks with over 20 Telegram Mini-Apps (TMAs) with similar target audiences.

✅ Achieved Milestone: Over 100,000 users and 10,000 DAU (Daily Active Users).

✅ Surpassed Milestone: Over 200,000 users and 30,000 DAU.

Product and TMA Features: Goals Achieved

✅ Daily Login Rewards System Implemented.

✅ Farming Mechanic Developed (earning points).

✅ First Arcade Mini-Game Added within the app.

✅ Referral (Deep) System Launched with point distribution.

✅ Boost Points for Smeshariki NFT Season 1 Holders with Wallet Connect integration.

✅ Leaderboard for Users.

✅ Localization into other languages.

✅ Integration of Telegram Ads: users receive additional game tickets for watching ads.

Q4 2024

Community and Marketing: Goals Achieved

✅ Completion of Marketing and Advertising Hypothesis Testing to attract the target audience.

✅ Collaboration with Influencers and Community Leaders within the TON ecosystem.

✅ Audience Exchange Tasks with 10+ TMAs with aligned audiences.

✅ Targeted Marketing Campaigns Continued for early adopters, refining and testing strategies.

✅ Continuation and Adjustments to the ambassador program.

✅ Community Events Held: contests and lotteries.

✅ Milestone Achieved: Over 300,000 users and 40,000 DAU.

✅ User Feedback Collection for TMA improvements.

✅ Collaboration with Major TMA Players.

Product and TMA Features: Goals Achieved

✅ Eight Types of Run Mini-Games Introduced based on characters and owned Season 1 Smeshariki NFTs.

✅ Boost Points Increased based on the number of owned NFTs.

✅ NFT Sales Integrated (Rocket NFTs) within the app.

✅ Boost Points for Smeshariki NFT Season 2 Holders with Wallet Connect integration.

Current Goals for Q4 2024:

🟡 Expand the TMA user base to 1,000,000 with 100,000 DAU.

🟡 Launch a Game Centre with multiple games in Tonique.app.

🟡 Add SBT Achievements to the app.

🟡 Implement an NFT Swap Guarantee Service within the app.

🟡 Start International Market Campaigns.

🟡 Forge new major partnerships within the TON ecosystem.

🟡 Expand the ambassador program and introduce an Ambassador Bot.

🟡 Develop criteria for a Q Token Airdrop for active TMA participants.

🟡 Enhance UI/UX based on user feedback.

🟡 Improve TMA Performance Speed.

🟡 Execute the first halving phase to adjust point farming as user growth increases.

🟡 Add new user mechanics and gameplay elements to tasks.

🟡 Optimize social media presence for Smeshariki Web3 and TMA.

🟡 Collaborate with NFT Collections within TMA.

🟡 Integrate Telegram Stars into TMA.

🟡 Start collaboration with YouTube Influencers.

🟡 Implement Daily Combos in TMA with user-friendly and engaging formats.

Goals for 2025 (Subject to Updates)

🟢 Launch the Tonique NFT Marketplace.

🟢 Share marketplace user fees with holders of Smeshariki Season 2 NFTs.

🟢 Scale to 5,000,000 users with 500,000 DAU.

🟢 Add new mini-games to TMA.

🟢 Q Token Airdrop for active participants: convert Q points into tokens.

🟢 Integrate the token into Tonique Marketplace Mechanics.

🟢 Introduce a DAO Voting System for NFT holders of Seasons 1 and 2.

🟢 Release at least 3 branded collections on Tonique Marketplace.

🟢 Launch 10+ NFT collections on the Tonique Marketplace.

🟢 Organize major online/offline events, such as tournaments or collaborations with artists and brands.

🟢 Expand into phygital directions (physical + digital initiatives).