Retention Specialist

Company: Eyr Holistic

Retention Specialist (Remote, Contractor)
We're Eyr Holistic — a fast-scaling Nordic-owned ecommerce group in natural wellness and beauty.
Our portfolio includes:
* Frøya Organics: Natural skincare for women 45+
* Norse Organics: Natural acne solutions and wellness rituals
* Primal Viking: Men's natural vitality supplements
* Arctic Goddess: Premium hormonal health and beauty for women
We've built a powerful acquisition engine. Now we need someone to own everything that happens after the first purchase — and squeeze every dollar of lifetime value out of our customer base.
This isn't an email marketing role. This is a strategic, data-driven, cross-functional IC who project-manages the entire post-purchase experience: offers, upsells, cross-sells, subscriptions, website optimization, and retention strategy — coordinating with our email team, dev team, and marketing to execute.
What You'll Own
* The full post-purchase customer journey across 4 DTC brands
* On-site retention mechanics: upsells, cross-sells, bundles, subscription settings, offers
* Retention analytics: cohort analysis, LTV curves, repurchase rates, churn patterns
* A/B testing pipeline for offers, pricing, upsell placements, and subscription incentives
* Coordination with email/SMS, dev, CS, and marketing teams on retention initiatives
* Cross-brand retention playbook that scales to new brands
You'll Thrive If You
* Have 3+ years in a retention or LTV-focused role at a DTC brand
* Are obsessed with data — cohort analysis and LTV math are your love language
* Have directly increased repeat purchase rates or LTV (and can prove it)
* Understand Shopify deeply — offers, discounts, subscriptions, checkout, upsell apps
* Are a strong project manager who can drive cross-functional work without authority
* Think in experiments — always testing offer structures, pricing, and customer journeys
* Take full ownership and don't wait to be told what to do

apply