Rental apartment: attractive advertisement

You have real estate for rent and want to find a tenant by yourself not addressing to a specialized agency. If so, first you should publish a quality advertisement for your property to attract the potential candidates. To reach a bigger efficiency, it has to attract attention of people, who are looking for accommodation, and make them to contact you for the property's visit.

Attract attention immediately

Regardless of a platform of the advertisement's publishing, that's important that it would provoke interest and curiosity of the site's visitor and provoke him (her) to read the description completely.

So, the title of the advertisement must attract the attention of an interested person and answer his (her) concrete questions. In fact, when you publish your offer of a rental apartment at any site, the title contains the key elements (for example, 2-bedroom apartment, its location, the size of rental fee). If you edit your advertisement for social or print media – include this information into the teaser. You also can add a mention of a concrete criterion (example: 1-bedroom apartment with a terrace).

Choose the first photo for the page of your apartment carefully. Remember that exactly this picture will attract attention of visitors of the site and make them to look at a full description and other photos of the apartment. In order to make an impression, the picture must perfectly show the strengths of your ad's title (in our case, it's the terrace) or reflect a bright feature of your property (space, lighting...).

Important:

a person, who is looking for a rental apartment on the Internet, spends only some seconds for one advertisement and passes to others. Therefore, the main photo, attracting attention, just owe to mark out your ad and invite the visitor to read it completely.

Important information

To play its role, that is to attract a tenant, your advertisement has to contain the following information:

• property's type (apartment or house);
• number of rooms;
• surface (in square meters);
• type of rent (empty or furnished);
• location (description of area);
• size of rental fees and additional payments, as well as a security deposit;
• information about power efficiency.

This information will let a potential tenant of your apartment to become convinced that your property corresponds to his (her) expectations and he (she) would contact you for the accommodation's visit.

If you publish your advertisement at the site of Glamour Apartments agency, our specialists help you to write an attractive text and make beautiful photos of the apartment.

Interesting and impartial description

In order to show a potential tenant that your apartment is perfect for him (her), you need to use the most forcible arguments in the text of the ad. Short but informative, the advertisement must tell about all merits of the property which can make it more desired for a person interested in its rent.

Use in the text laconic and catchy wordings that perfectly describe the strengths (for example: the apartment with a large terrace; a fully renovated light studio; the townhouse near the shopping center...).

Describe the rooms' layout in details, specify the floor, tell about utility structures and other facilities (parking, cellar, balcony and so on). Don't forget to say about the equipment providing an additional comfort (double-glazed windows, air-conditioner system, fireplaces...); give information about the area, its transport system, stores and local services. Not going into details, mark out the main positive characteristics of your property to show all its attractiveness.

Important:

• instead of describing “a large bedroom”, write its surface in square meters;
• don't use superlative degrees and too eulogistic adjectives;
• refrain from using a great number of abbreviations.

Taking the question of the ad writing seriously and with a certain creativity, you'll reach all your goals:

• attracting attention of potential tenants,
• making them interested in your accommodation,
• organizing the visits of your property.

Consistency and creativity – the guarantee of your success.