Rent An Email List
Another option which is often used by businesses looking for ways to advertise their goods is to rent an email list cheaply. However, when it comes to this method, you won't actually get an actual physical copy of your rented email list in the mail. Instead, the actual owner of the email list is responsible for contacting you and sending your emails to your inbox. It's really that simple!
There are several options available when it comes to renting an email list from a business or a broker. For example, some businesses and some online brokers will allow you to rent as many emails as you require for an entire year. This means that for twelve months you won't have to pay anything extra and that you can keep on using the same list you've already paid for. This type of plan is usually referred to as a 'per thousand contact list.'
However, some internet marketers find this option more desirable, especially if they want to test new ideas, strategies or product launches. This is because they don't want to invest in buying an email marketing list from a broker or a business - because then they would need to buy each and every one that they wanted to use. This would make marketing very expensive and time-consuming! The best way to avoid this is to rent from a company or a marketer who will allow you to rent a large number of marketing emails at a fixed price.
The good news is that most companies who offer 'per thousand contact list' plans actually provide a few different packages. One of these is called the'standard' plan, which is the basic plan offered by most brokers and companies. With this package you'll receive all the emails that the company has ever sent to its customers - as many as it's possible to fit into one small message. You will, however, have to pay a much higher price to rent a single consumer list or even a single business list - which is nice if you only need a few of them. If, however, you need thousands of them, it would be better to invest in one of the 'premium services' that most brokers and companies offer. These usually cost a bit more but they will provide you with a far more reliable database of contacts.
A good example of a service that offers premium services is a company called "Aweber". When you rent from an Email list broker, they don't actually supply you with their database. Instead, they actually lend you the names of companies and individuals who are willing to lend their subscribers to you. When you rent from these companies, they do the actual work of finding the subscribers and sending the emails to them. They then check out the information you've submitted to see whether they can market to those people. They then send out targeted marketing campaigns to these subscribers who agree to be sent more information from you.
The downside to these services is that the quality of subscribers they supply is often very poor. Most of their lists are old and so inactive - they've probably been reading the same emails for a long time. Other subscribers don't have very relevant niches to respond to, either. This means that the marketing messages they send will rarely convert, unless they're very interesting to read in the first place.
The best way to find quality, targeted email lists is to do your own research. Look for lists that are relevant to your own industry and niche, and that have strong opt-in rates. Once you have these addresses, use the tools provided by the email list broker to contact each one individually. You'll often find that the people on these lists are very interested in what you have to offer, and are willing to spend money to make that happen.
Buying a list or renting an email address is a decision you should only make if you're certain that you want to market to that audience and that you have a solid plan for doing so. If you think you can sell something to someone who's never heard of you before, then this strategy may work - just remember to keep your lead magnet information fresh and well arranged. Otherwise, you may be wasting your money. Make sure that you do your research, and rent or buy a lead magnet to start making some serious money now!