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28 sept. 2024 · Les données démographiques ( localisation, âge, genre) sont essentielles pour définir votre audience cible. Découvrez comment avec Similarweb. #1 Website Builders 2024. Start Now for free! Best Website Builders in Comparison. Create Your Own Website!. Perform Technical Analysis From Basic Charts & Plotting Graphs. Learn More Today. Knowledge Direct Lets You Deliver Our Content Directly To Applications, Websites & Portals. Similarweb provides a consistent, holistic view of the digital world. You can't compare Direct Measurement data to other Direct Measurement data, let alone Market Intelligence data (like Similarweb), and expect to see a like-for-like comparison. Here are a few reasons why:. We provide a holistic view of the digital world, and expect trend alignment with your direct measurement data. For more information, visit Similarweb vs. Direct Measurement. By connecting direct measurement tools to the Similarweb dataverse, companies put their own data in the context of their market, benefitting from unparalleled insights that empower them to see their business’s performance relative to the market, leverage advanced analytics, and optimize estimations. Companies that monetize traffic (e.g. Similarweb gets the data used to generate the estimations you see on the platform from 4 main sources: Direct Measurement – millions of websites and apps choose to share their first-party analytics with us. Contributory Network – a collection of consumer products that aggregate anonymous device behavioral data. Using Similarweb and Direct Measurement Data Together Rather than competing against one another, direct measurement data complements Similarweb helping to calibrate for bias and move from sample to estimation by transforming data sources into intelligent estimations across all sites.