Re Nylon
⚡ ALL INFORMATION CLICK HERE 👈🏻👈🏻👈🏻
Re Nylon
What we carry: Telling the story behind the products.
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
Please be respectful of copyright. Unauthorized use is prohibited.
Follow us National Geographic Facebook National Geographic Twitter National Geographic Instagram
As more consumers think harder about the provenance of the products they buy, Prada have re-imagined and reinvented how they create their products. They are using an environmentally friendly fiber; EcoNyl, made from recycled fishing nets, industrial plastic waste and old carpets.
Prada came to National Geographic for our credible voice and expertise in human-interest content, collaborating with us to share the story behind the relaunch of their iconic Nylon Collection.
To showcase the cutting-edge processes behind the Re-Nylon initiative , National Geographic told the story of where the component parts of Econyl come from and the real human stories behind them. “What We Carry” represented the collective responsibility we all share to understand the stories behind the products in our lives.
The National Geographic CreativeWorks team shot five hero (2-3 min) videos across five continents; Arizona, Cameroon, New Zealand, China and Slovenia. The videos featured a collaboration between an NG explorer and a high-profile, eco-conscious Prada ambassador. The content was edited for the global NG audience as ten articles and five galleries, showcased on a dedicated hub. Organic Instagram stories promoted the content.
With 2.7M video views in just 5 months, site visits saw 35% higher dwell time than the nationalgeographic.com average across the same period of time & markets. Engagement on Facebook was also above average at 97% higher than industry average.
Copyright © 1996-2015 National Geographic Society Copyright © 2015-2022 National Geographic Partners, LLC. All rights reserved
Subscribe to Port Magazine annually
and receive each issue to your door.
Subscribe to Port Magazine annually
and receive each issue to your door.
Jamie Waters investigates the global launch of Prada’s versatile fibre range
Nylon owes a great deal to Prada. Back in 1984 Miuccia Prada, the brand’s creative director and co-chief executive, unveiled the Vela, an unfussy black-nylon backpack that instantly changed consumer perceptions of the synthetic material from cheap to covetable. It challenged long-held ideas of what a luxury item looked like and inspired a new era of minimalist, practical dressing. It was also Prada’s first ‘It’ bag, catapulting the family-run brand to new heights of fame and desirability. The textile has remained a linchpin of Prada collections ever since.
So it makes sense that, more than three decades on, the Milanese house has made clear its intentions to reduce waste and tackle sustainability by zeroing in on nylon. Re-Nylon, launched in 2019, is a line of classic Prada pieces redone in a special type of recycled nylon. It started out with six bag styles for men and women, yet the plan is to go big: Lorenzo Bertelli, Prada Group head of marketing, has said the company is aiming to replace all of its virgin nylon with recycled nylon by the end of 2021. For a company that uses 700,000 metres of nylon annually, it’s a massive aim.
The latest step in Prada’s Re-Nylon venture was a collection first unveiled in September at Selfridges. Part of Project Earth, a new sustainability initiative by the Oxford Street department store, the Prada pop-up featured accessories like bucket hats, cross-body bags, totes, belts and hightop trainers – plus ready-to-wear collections for men and women. In this ground-floor space, agenda-setting Londoners could be found poring over clean-lined jackets with studded buttons, slim-cut trousers, Bermuda shorts and puffer jackets. Rendered in a strict palette of black or white, these eco-friendly garbs look much like Prada’s beloved mainline pieces – which is precisely the point. The monochromatic medley was presented against a backdrop of short films produced by National Geographic that spotlight sustainability pioneers, including a Chinese factory specialising in upcycling garments, a fishing-net-recycling enterprise in Cameroon and a factory in Arizona transforming old carpets into high-end materials.
All Prada’s Re-Nylon designs are made from Econyl, a trademarked ‘regenerated nylon’ created via a complex process of recycling fishing nets and bits of carpet, rope and other synthetic cast-offs. Aquafil, a family-run Italian textile firm, is behind the material; after years of producing virgin nylon, it worked with scientists to figure out how to break down synthetic waste to its core chemical elements and rebuild it into a greener substance. Spun at a factory in Slovenia’s Vipava Valley, the resulting yarn is basically the same as virgin nylon – in how it looks and feels – but is a chemically different material. Crucially, unlike regular nylon, Econyl’s manufacturing process doesn’t produce enormous nitrous oxide emissions; plus, the fibre can be endlessly recycled without its quality diminishing. It’s a noteworthy – albeit more expensive – alternative.
In recent years, as sustainability concerns have skyrocketed, Econyl has become a darling of the fashion industry. The fibre is now featured in the collections of luxury and sportswear brands alike, who appreciate its light footprint and striking likeness to regular nylon. Rather unusually for a textile, Econyl has become a powerful brand in its own right. Designers advertise its use in their collections and, according to the hype-tracker Lyst, in 2019, internet searches for ‘Econyl’ were up 102 per cent on the previous year.
Nonetheless, Prada’s Re-Nylon project is surely the most high-profile embrace of Econyl seen to date, and it promises to springboard the fibre into a new level of public consciousness. The initiative fits into a broader effort by Prada. Last year the house made its green intentions clear, publishing a sustainability strategy that’s guided by the UN’s Sustainable Development Goals, and covers environmental policies (including the footprint of stores and clothing production), as well as social issues such as diversity in hiring and promoting art and culture.
Furthermore, in a first for a luxury brand, it inked a €50 million sustainability-linked loan with Crédit Agricole Group, meaning the interest rates will change if it hits certain eco targets. It also joined the environmentally focused G7 fashion pact initiated by French president Emmanuel Macron and banned fur from its collections. More recently, Prada launched Sea Beyond, an educational programme created in partnership with UNESCO’s Intergovernmental Oceanographic Commission, and funded by Re-Nylon proceeds, which involves presenting webinars about ocean waste to high-school teachers and students from cities including Berlin, Johannesburg and Shanghai.
Viewed together, this phalanx of projects signifies Prada’s intentions looking forwards. Green is the goal – and Re-Nylon is the most emphatic emblem of this commitment to change. By swapping the brand’s signature material for an eco-friendly alternative, it’s showing that it is determined to shift its mindset from the inside out, one thread at a time.
This article is taken from issue 27. To buy the issue or subscribe, click here
Sign up to receive our fortnightly Newsletter ,
direct to your inbox every other Thursday.
Subscribe to Port Magazine annually
and receive each issue to your door.
You are currently shipping to United States and your order will be billed in USD $ .
conscious fashion Wednesday, June 2, 2021 Everything you need to know about Prada Re-Nylon
8690406 7565605 5899515 6264710 7955322 seotmstmp deskdev
Calvin Klein logo organic cotton beanie hat
Calvin Klein logo-print drawstring track pants
Oscar de la Renta floral-print leather crossbody bag
colville Expressionist upcycled floral-print dress
Kolor logo colour-block sneakers
Preen By Thornton Bregazzi Day Dresses
Kenzo Straight-Leg Pants
L'Objet Plates & Bowls
Yohji Yamamoto Knitted Tops
'FARFETCH' and the 'FARFETCH' logo are trade marks of FARFETCH UK Limited and are registered in numerous jurisdictions around the world.
© Copyright 2022 FARFETCH UK Limited. All rights reserved.
The Italian powerhouse brand’s most iconic collection makes its return. Prada Re-Nylon is back this season with a fresh line-up of bags, shoes and, for the first time, ready-to-wear. Putting sustainability at the forefront, the label regenerates nylon in the making of each piece, including cocktail dresses for women, tailored overcoats for men, and a new iteration of the signature Prada Re-Nylon backpack. Discover how Prada creates these conscious pieces and shop the new-season Prada Re-Nylon collection below.
What is the Prada Re-Nylon project?
Classic, timeless and truly iconic, Prada’s sleek, smooth nylon pieces have become synonymous with its house style codes. And now, that style is combined with substance: taking this enduring look and evolving it into an everlasting, circular design.
Having made its debut in 2019 as a capsule of six classic pieces, the Prada Re-Nylon project has since evolved into a full collection of clothing, footwear and accessories for the new season. This latest collection is an expansion of the original concept with a statement of sustainability running throughout: the fashion house has a company-wide goal to convert all Prada virgin nylon into regenerated nylon by the end of 2021.
Two firsts are celebrated this season: the collection has been translated into ready-to-wear, and both of Prada’s signature nylon textiles — the hard-wearing nylon gabardine and the lightweight nylon Piuma — are offered in sustainable Re-Nylon fabrications.
The first step in creating Prada’s Re-Nylon pieces is recycling and purifying plastic collected from oceans, fishing nets, landfill and textile fiber waste globally. Then, through a process of depolymerization, purification and transformation, they become new polymers and then eventually threads, which can be recuperated and made into new nylon fabric.
This process demonstrates the circular fashion idea perfectly and presents a new form of luxury. For Prada, this forward-thinking ethos is central to its house codes as it showcases its flair for invention, experimentation and progress thanks to a revolutionary new material and a radical proposal to reinvent the past.
Sustainability is central to the process and this makes the end product durable and long lasting. The diagonal weave and compact construction of the Re-Nylon pieces increase the water-repellency of nylon, meaning water droplets slip off the fabric more easily. Plus, its innovative surface finishing does not allow dust and oil to attach easily to the fabric, making it easy to clean.
Prada’s latest Re-Nylon collection uses the iconic 1984 Prada nylon backpack as an inspirational starting point — a notion of recycling and regeneration, which is a central theme of the fabric. It is reworked via dresses with front pockets, buckles and webbing shoulder straps: a hybrid of bag and ready-to-wear with a utilitarian aesthetic.
Elsewhere in the collection, technical sportswear elements are found in both menswear and womenswear. Slimline tailored overcoats offer a smart overtone for men, while the women’s line takes on a dramatic feel with cocoon coats and cocktail dresses.
This collection also features the first Re-Nylon footwear, which is constructed with regenerated nylon used to create new iterations of the Monolith combat boots, shoes and sneakers. The accessory offering includes hats, belts and various bag silhouettes, such as belt bags, backpacks, cross-body styles and an archival Re-Edition model drawn from 2000.
All of the pieces in the collection feature the Prada Re-Nylon logo — the Prada triangular logo reworked as a looping arrow; a symbol of renewal and of the circular life of Re-Nylon.
Sign up for promotions, tailored new arrivals, stock updates and more – straight to your inbox
By signing up, you agree to our Privacy Policy . Unsubscribe anytime at the bottom of our emails.
Bad Milf Sex
Little Pussy Porn Cp
Young Little Girl Tennis Porno Foto