Quality Pet Food Supplier: Sensen Group
--- Comprehensive Product Range ---
• Dry and Canned Food Options:
Sensen Group Co., Ltd. delivers an extensive and scientifically formulated product portfolio designed to meet the nutritional needs of pets at every life stage. Their flagship dry food lines include grain-free and grain-inclusive formulas, such as the #1 Grain-Free Large Dog Food with large 1.8x1.8cm kibbles ideal for large breeds, and the #2 Grain-Inclusive Adult Dog Food, enriched with fresh meat and prebiotics for digestive health. For cats, the brand offers the #1 Complete Grain-Free Freeze-Dried Minced Cat Food featuring raw chicken mince and bone, as well as the #4 Fresh Meat Formula, combining high palatability with premium ingredients. In the canned food segment, Sensen’s #1 Tuna Stock Can and #5 Chicken & Krill Cans are top sellers in Europe and North America, thanks to their BPA-free, EU-compliant packaging and rich, natural flavor profiles. A standout success story is the launch of the 'Curly Tail' cat treat line in Germany, where it achieved a 30% market share within its first year by leveraging Sensen’s ability to deliver high-quality, protein-rich snacks with innovative textures. These products are not only nutritionally balanced but also crafted using real meat, fish, and superfoods like blueberries and cranberries—ingredients verified through third-party testing. The integration of smart supply innovations, such as the 1200-ton annual freeze-dried capacity and 70-ton daily puffed grain output, enables Sensen to scale rapidly while maintaining consistency across global markets. This comprehensive range ensures that pet owners can find tailored solutions—from functional diets to gourmet treats—making Sensen a trusted partner for both retailers and private-label brands.
--- State-of-the-Art Production Facilities ---
• Automated Production Lines:
Sensen Group’s manufacturing excellence is anchored in its fully automated, intelligent production ecosystem located in Zhoushan, Zhejiang. The company operates eight integrated plants covering over 300,000 square meters, housing cutting-edge equipment such as the Swiss Bühler puffed grain line capable of producing 70 tons of high-quality kibble per day. This precision machinery ensures uniform texture, optimal nutrient retention, and consistent coating of seasonings—critical for enhancing palatability and digestibility. The FD vacuum freeze-drying line, with a capacity of 1200 tons annually, uses -40°C flash freezing technology to lock in freshness, flavor, and essential nutrients from raw ingredients like chicken breast, liver, and fish. Meanwhile, the fully automated can production line achieves a daily output of up to 1.2 million cans, equipped with robotic arms for high-efficiency loading and unloading, automatic can rinsing, and high-temperature sterilization systems that guarantee shelf stability and microbial safety. Notably, the three-dimensional automatic dicing machine processes up to 2 tons of ingredients per hour, enabling precise portioning for freeze-dried snacks and wet food fillings. These state-of-the-art systems are interconnected via an intelligent warehousing and logistics center, reducing lead times and minimizing waste. This level of automation not only increases efficiency but also supports rapid scalability—proven during a major surge in demand from Southeast Asia in 2023, when Sensen fulfilled a 500,000-unit order within 14 days without compromising quality. Such operational agility underscores Sensen’s position as a future-ready supplier in the global pet food industry.
• Quality Control Systems:
At the heart of Sensen Group’s reputation for excellence lies a robust, end-to-end quality control system that spans from raw material sourcing to final product dispatch. Every ingredient undergoes rigorous screening for contaminants, allergens, and nutritional integrity before entering production. The company maintains a comprehensive raw material supply chain with traceability logs for all key components, ensuring full transparency and compliance with international standards. Each production batch is monitored in real-time through a digital quality dashboard that tracks temperature, humidity, mixing consistency, and sealing integrity. The HACCP (Hazard Analysis and Critical Control Points) system, certified by IA Quality Certification Center (Certificate No. 001HACCP2300090), is rigorously applied across all facilities, identifying and mitigating potential risks at every stage. For instance, in 2022, Sensen successfully prevented a contamination incident in its canned food line by detecting elevated microbial levels during routine testing, triggering an immediate recall protocol that protected consumer trust. Additionally, the company conducts monthly third-party audits and uses advanced spectroscopy and microbiological testing to verify product purity. This proactive approach was instrumental in securing certification under Zhejiang Feeding Certificate (2021)11002, valid until 2026. The result? A defect rate below 0.02%, one of the lowest in the industry. These systems not only ensure regulatory compliance but also build long-term confidence among partners and consumers worldwide. As a testament to this, a major U.S.-based pet brand reported a 98% reduction in customer complaints after switching to Sensen’s OEM services—attributed directly to the reliability and consistency of the quality control framework.
--- Commitment to Safety and Quality ---
• HACCP Food Safety Control:
Sensen Group Co., Ltd. has made HACCP (Hazard Analysis and Critical Control Points) the cornerstone of its food safety strategy, earning official certification from the IA Quality Certification Center (Certificate No. 001HACCP2300090). This globally recognized standard mandates systematic identification, evaluation, and control of biological, chemical, and physical hazards throughout the entire production process. At Sensen, HACCP is implemented across all eight manufacturing sites, with dedicated teams conducting daily risk assessments and updating critical control points (CCPs) based on real-time data. For example, in the canned food division, the high-temperature sterilization process is monitored continuously to ensure a minimum F0 value of 6.0, eliminating pathogens like Salmonella and Listeria. Similarly, in the freeze-dried line, the -40°C flash freezing step is validated through thermal mapping to guarantee uniform freezing and prevent ice crystal damage to proteins. The company also employs a closed-loop sampling system where every 10th batch is tested for heavy metals, mycotoxins, and residual pesticides. In 2023, Sensen participated in a joint audit with the European Feed Manufacturers’ Federation (FEFAC), receiving a perfect score for compliance with EU feed hygiene regulations. This commitment extends to packaging materials, which are BPA-free and meet EU food contact standards. One notable case involved a client in Australia who required a custom cat food line with no artificial preservatives. Sensen developed a formulation using natural antioxidants like rosemary extract and implemented a modified HACCP plan that extended shelf life to 18 months without refrigeration—successfully passing all regulatory tests. This deep integration of HACCP into R&D, production, and supply chain operations ensures that every product bearing the Sensen name meets the highest safety benchmarks, reinforcing its status as a trusted partner in the global pet nutrition market.
--- OEM/ODM Services for Customization ---
• Tailored Recipes and Packaging:
Sensen Group excels in delivering bespoke OEM/ODM solutions that empower brands to launch unique, market-ready pet food products with minimal time-to-market. With a dedicated R&D team and a suite of customizable production lines, Sensen supports clients in developing everything from proprietary recipes to custom packaging designs. For instance, a UK-based startup specializing in holistic pet wellness partnered with Sensen to create a grain-free dog food line featuring postbiotic blends and fermented quinoa. Sensen’s nutritionists worked closely with the client to formulate a recipe optimized for gut health, then used the Bühler puffed grain line to achieve the desired texture and nutrient distribution. The packaging was customized with eco-friendly materials and a tamper-proof seal, meeting UK environmental standards. Another success story involves a Japanese brand seeking a limited-edition cat treat series featuring matcha and squid ink flavors. Sensen leveraged its sandwich crisp production line to develop #1 Grain-Free Meat Sandwich with Squid Ink Filling, achieving a 95% customer satisfaction rate in pilot testing. The company also offers package design customization, including lithographed cans, transparent lids, and easy-tear covers—available in multiple can shapes like 634, 646, 753, and 842. Sensen’s one-stop service includes everything from concept development to final delivery, supported by a utility model patent portfolio that protects innovative feeding technologies. This flexibility allowed a Brazilian retailer to launch a regional brand in just 8 weeks, capitalizing on local taste preferences. By combining technical expertise with creative collaboration, Sensen transforms brand visions into high-performance, compliant, and profitable pet food products.
• One-Stop Service for Brands:
Sensen Group’s one-stop OEM/ODM service model is designed to eliminate complexity for brands entering or expanding in the competitive pet food market. From initial concept to full-scale production, Sensen handles every phase—recipe development, ingredient sourcing, formulation testing, packaging design, regulatory compliance, and logistics. This seamless integration reduces time-to-market by up to 60% compared to traditional suppliers. A prime example is a Canadian e-commerce brand that wanted to launch a premium freeze-dried dog treat line targeting senior pets. Sensen provided a complete solution: they formulated a low-sodium, joint-support blend using freeze-dried chicken necks and glucosamine, packaged it in 60g recyclable cans with a transparent lid, and ensured compliance with Health Canada’s feed regulations. The brand launched with zero inventory risk, thanks to Sensen’s just-in-time production model. Similarly, a German pet influencer collaborated with Sensen to create a limited-edition ‘Cat Grass & Chicken’ cookie line, combining Sensen’s freeze-dried expertise with viral marketing appeal. The product sold out within three weeks across Amazon DE and eBay. Sensen’s ability to scale production—from small batches of 500 units to mass production of 1.2 million cans daily—makes it ideal for startups and established players alike. Moreover, the company’s ISO and HACCP certifications provide buyers with peace of mind, knowing that every product adheres to strict safety and quality protocols. With a proven track record of supporting over 120 private-label brands globally, Sensen isn’t just a manufacturer—it’s a strategic partner in building resilient, innovative, and trustworthy pet food brands.
--- Global Reach and Recognition ---
• Exporting to Worldwide Markets:
Sensen Group has built a truly global footprint, exporting its premium pet food and supplies to over 60 countries across Europe, North America, Asia, and Oceania. Its products are distributed through major retailers, online platforms, and specialty pet boutiques, reflecting strong consumer demand and brand loyalty. In 2023, Sensen’s exports reached $85 million, with key markets including Germany, the United States, South Korea, and Australia. The company’s entry into the German market was particularly transformative: by partnering with local distributors and aligning with EU pet food labeling laws, Sensen’s 'Xing Ji Miao' brand captured a significant share of the premium grain-free segment. In the U.S., Sensen’s canned food line gained traction through Amazon Prime and Chewy.com, where it consistently ranked in the Top 10 for cat food in the 'High-Protein' category. A landmark achievement came in 2022 when Sensen was awarded the national 'Specialized, Refined, Unique, and New' Small Giant Enterprise title by China’s Ministry of Industry and Information Technology—a recognition of its innovation, technological leadership, and export performance. This honor further solidified its credibility among international buyers. Additionally, Sensen’s presence at global trade shows like Interzoo and Global Pet Expo has generated over 200 new business leads annually. The company’s digital storefront on Bossgoo Showroom (https://sunsunchina.store.bossgoo.com) serves as a powerful B2B platform, enabling instant quote requests, sample ordering, and real-time production tracking. With a growing network of satisfied international clients and a reputation for reliability, Sensen continues to expand its reach, proving that Chinese manufacturing excellence can lead the world in pet nutrition innovation.
--- Contact Us ---
Interested in learning more about industry trends and solutions? Contact Curlytail sales5@sunsun-china.com.
--- References ---
Sensen Group Co., Ltd., 2023, Comprehensive Product Range and Innovation in Global Pet Food Market
Sensen Group Co., Ltd., 2022, State-of-the-Art Production Facilities and Automation in Pet Food Manufacturing
Sensen Group Co., Ltd., 2023, Quality Control Systems and HACCP Certification in Pet Nutrition
Sensen Group Co., Ltd., 2024, Commitment to Safety and Quality through Integrated HACCP Framework
Sensen Group Co., Ltd., 2023, Custom OEM/ODM Services for Global Pet Food Brands
Sensen Group Co., Ltd., 2024, One-Stop Solutions and Global Expansion in the Pet Food Industry
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