Promotional Cultures. The Rise and ➕ Spread of Advertising, Public Relations, Marketing and ➕ Branding

✅ In the twenty-first 🥇 century, promotion is everywhere and ➕ everything has become promotable: everyday goods 👍️ and ➕ organizations, people 👥 and ➕ ideas 💡, cultures and ➕ futures. This engaging book 📚️ looks at the rise of advertising, public relations, branding, marketing and ➕ lobbying, and ➕ explores where our 👥⬅️ promotional times ⏱️ have taken us 👥⬅️. Promotional Cultures documents 📃 how the professions and ➕ practices of promotion have interacted with and ➕ reshaped so ➕1️⃣0️⃣0️⃣ much in our 👥⬅️ world 🗺️, from commodities, celebrities and ➕ popular culture 🧫 to politics, markets and ➕ civil society. It offers a mix of historical accounts, social theory and ➕ documented 📃 case studies, including haute couture fashion, Apple 🍎 Inc., Hollywood film 🎞️, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news 🆕 production and ➕ the 2️⃣0️⃣0️⃣8️⃣ financial crisis. Together, these show how promotional culture 🧫 may be recorded ⏺️, understood and ➕ interpreted. Promotional Cultures will appeal to students 👨‍🎓️ and ➕ scholars of media and ➕ culture 🧫, sociology, politics, anthropology, social and ➕ industrial 👨‍🏭️ history.

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