Project Free Tv The Interview

Project Free Tv The Interview

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While TV interviews can make even the most sophisticated executive uneasy, they offer an opportunity to deliver messages to a wide audience quickly.
Since television is a visual medium, the executive's physical demeanor and style are as important — if not more so — than what she/he says. In addition, the era of sound-bite journalism makes it imperative to deliver messages succinctly and clearly. This applies doubly to social media video interviews, where segments lasting more than 60 seconds are rare.
Based on this, the focus of executive preparation needs to be: 1) message development, 2) packaging and 3) demeanor. Your job as a PR pro is to ensure that the executive exudes confidence, control and credibility during the interview and leaves the audience believing the message.
As you would for any interview, ask basic questions to ensure you understand the context:
With answers to these questions, you can decide what messages to communicate about your company, product or issue.
With video interviews typically brief, pick two or three points that will resonate with the journalist and audience. Focus on refining and packaging these “message points.”
When developing messages, think like a trial lawyer. Provide your executive with proof points to back up any assertions made. Some executives want to participate in crafting the messages. Fine. Regardless, your job is to ensure that the messages are concise, credible, defensible and memorable.
Executives, like many of us, feel most comfortable when they are prepared. It’s better to be over-prepared than caught off guard. Your strategy must include anticipating a reporter’s questions, both basic and unexpected. Develop a Q&A document that includes hostile or difficult questions with answers that incorporate key messages.
The Q&A document can be repurposed for other executives. It's also the foundation for the next steps: practice and role-playing.
Nothing beats practice to prepare for a TV interview. Using the Q&A document as a guide, run through all possible questions. Refine the answers until the executive is comfortable with the responses. Through this process, you can determine whether: the messages are being communicated; the responses are concise; and the proof points are strong.
Remember to encourage the executive to practice a technique called bridging and blocking. This is a way to steer the interview to your agenda. The executive can do this through use of phrases such as, “The real issue here is…” and, “That’s an interesting question, but let’s put it in perspective… .”
Headlining (making a key point first) is especially effective in the sound-bite world of broadcast TV. For example, underscore main points with phrases like, “It all boils down to two things…” or, “The bottom line is… .”
As part of the practice session, it is extremely helpful to watch videos of successful and unsuccessful broadcast interviews. YouTube is full of such examples. It is worth the time to build a small library of videos, with examples both good and bad.
It’s normal to be nervous before a broadcast interview. The accompanying adrenaline rush can help executives stay alert. While being fully prepared can go a long way in instilling confidence and reducing nerves, there are a few tips to manage executive jitters:
As noted above, TV interviews offer executives an unmatched opportunity to connect with audiences and deliver key messages. By working to create compelling messages and practicing, you will add tremendous value to the broadcast experience.
NOTE: This content appeared originally in the monthly publication PRNEWS. For subscription information, please visit: http://www.prnewsonline.com/about/info

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New series "The Job Interview" takes an inside look at the world where the words you say, the clothes you wear, and even the expression on your face can mean the difference between success and failure. Each half-hour episode of this observational series brings viewers into the room as a real employer conducts real interviews with real candidates – only one of whom will land an offer.
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Dan Sterling (screenplay) (story) Seth Rogen (story) Evan Goldberg (story)
A group of political activists in South Korea reportedly planned to purchase 100,000 copies of the film with Korean subtitles and drop DVDs and USB sticks containing it over North Korea using balloons. There are tight restrictions on foreign movies in North Korea, but a black market exists, and many citizens have private access to DVD players and other devices.
Throughout the film, several North Koreans refer to their country as "North Korea." No North Korean would refer to the country by that name. The official name for the country is the Democratic People's Republic of Korea and they view themselves as the sole legitimate government of the entire Korean peninsula.
The end credits feature the following disclaimer: "This is a work of fiction. The characters, incidents and locations portrayed and the names herein are fictitious, and any similarity to or identification with the location, name, character or history of any person, product or entity is entirely coincidental and unintentional." However, the movie very intentionally portrays North Korean leader Kim Jong-Un, along with many other real-life persons, products and entities.
Yuna's Song Written by Sujin Nam and Dan Sterling Performed by Yuna Song
I'll give an honest review about this movie as an American
Alright so let's get this out of the way. I'm giving huge props to Sony for releasing this movie after being threatened and hacked. With that being said my new found love for Sony has nothing to do with this review, I'm simply giving my opinion as if none of that ever happened. Rogen and Franco. They're the modern day David Spade and Chris Farley, or at least they're getting there. They're on the same level as Ferrell and Reilly and Hill and Tatum. You get my point, they work well together...like peanut butter and......okay enough with the comparisons. The movie is a satire, that's something you have to realize and accept before you ever even watch it. Do not go into it expecting it to be realistic or within reason. If you have a preconceived idea that the movie will be in the realm of realism then don't even bother. With that being said, the movie was well thought out in the way of being what it is and these two pull it off perfectly. Franco being the dumb one who's idiotically friendly to the wrong people and Rogen being the one with whatever sense of responsibility you could ever picture him having to begin with. The movie and their characters, in that sense, could be compared to their roles in Pineapple Express. If you liked Pineapple Express, you'll like this movie too because it comes with that same sense of humor that just works. There were very few parts that were like "okay, is this going to pick up?" and there were parts (more often that not) that were near non-stop hilarious. There are some jokes and comments in there that I've never heard elsewhere that were purely brilliant and hilarious. Sony spent A LOT of money making this movie and you can tell. It doesn't have that cheesy feel to it the way the "Scary Movie" series does, it's not that kind of satire or parody. The feel of the movie really was just like Pineapple Express. It's not overly done in a cheesy type of way at all. You really should watch it for yourselves, and not just because you want to give the big "f-you" to North Korea and its hackers-watch it because it's classic Rogen-Franco genius comedy. 7 out of 10, pushing 8 out of 10. Movies nowadays hardly ever make me laugh and I don't like stupid humor like Napoleon Dynamite or the cheesiness of movies like Scary Movie and I can say that this made me laugh like I haven't in a while.
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Dave Skylark and his producer Aaron Rapaport run the celebrity tabloid show "Skylark Tonight". When they land an interview with a surprise fan, North Korean dictator Jong-Un Kim, they are re... Read all Dave Skylark and his producer Aaron Rapaport run the celebrity tabloid show "Skylark Tonight". When they land an interview with a surprise fan, North Korean dictator Jong-Un Kim, they are recruited by the CIA to assassinate him. Dave Skylark and his producer Aaron Rapaport run the celebrity tabloid show "Skylark Tonight". When they land an interview with a surprise fan, North Korean dictator Jong-Un Kim, they are recruited by the CIA to assassinate him.
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