Project Assignment: Digital Marketing Strategy for High-End Hair & Makeup Salon

Project Assignment: Digital Marketing Strategy for High-End Hair & Makeup Salon

Scenario: You are a digital marketing consultant hired by a newly established hair and makeup salon, "Bole Beauty Bar," located in Bole, Addis Ababa. The salon caters to high-end clients seeking luxurious hair and makeup services. Their budget for marketing is $500. Your task is to develop a comprehensive digital marketing strategy and content calendar for Bole Beauty Bar to attract their target audience and establish brand awareness.

Project Deliverables:

1. Target Audience Analysis:

• Define Bole Beauty Bar's ideal client persona, including demographics, psychographics, online behaviour, and beauty needs.

2. Digital Marketing Strategy:

• Outline key objectives and goals for the digital marketing campaign (e.g., brand awareness, website traffic, appointment bookings).
• Develop a content marketing strategy that considers: Content types (e.g., blog posts, social media posts, videos, influencer collaborations)
• Content themes and topics relevant to the target audience and your value proposition
• Content posting schedule and frequency across different platforms
• Define your channels and tactics for social media marketing, considering relevant platforms like Facebook, Instagram, and YouTube.
• Discuss options for paid advertising within your budget constraints, considering platforms like Google Ads and social media advertising.
• Include strategies for influencer marketing and building relationships with local content creators.
• Address email marketing, including signup forms, email content, and frequency.
• Propose a strategy for measuring campaign performance and key metrics to track.

3. Content Calendar:

• Create a content calendar for the next 3 months, outlining:Specific content pieces (e.g., blog post titles, social media captions, video topics)
• Posting dates and times for each platform
• Assigned team members (if applicable)
• Relevant hashtags and keywords
• Budget allocation for paid content promotion (if applicable)

4. Budget Allocation:

• Divide the $500 budget allocation across different marketing activities (e.g., content creation, paid advertising, influencer partnerships, tools).

5. Presentation:

• Prepare a professional presentation summarizing your digital marketing strategy and content calendar.
• Be prepared to present your plan to the client and answer questions.

Your project will be evaluated based on:

• Clarity and comprehensiveness of your target audience analysis.
• Creativity and effectiveness of your proposed digital marketing strategy.
• Alignment of your content calendar with your objectives and target audience.
• Feasibility and justification of your budget allocation.
• Quality and professionalism of your presentation.