Product Private
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Product Private
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© Copyright 2003 - 2022 BigCommerce Pty. Ltd. Privacy Policy
© Copyright 2003 - 2022 BigCommerce Pty. Ltd. Privacy Policy
Most retailers – both online and off – get their products from suppliers. There aren’t many brands that manufacture and sell their lines direct to consumers . That sales channel strategy is growing in popularity but is far from common right now.
Unlike a seller of video conferencing solutions or other SaaS providers, many firms sell products without their own name or branding. That is unless they invest in the production of private label products. If the term isn’t familiar to you, you need to read on. We’ll explain precisely what these products are. Then, we’ll outline their most notable pros and cons.
A private label product is one that a retailer gets produced by a third-party but sells under its own brand name. The retailer controls everything about the product or products. That includes the specs of the product, how it’s packaged, and everything else besides.
Private label products are then delivered to the retailer to sell. As far as consumers are concerned, they’re the company’s ‘own brand’ products. For instance, a seller of collaboration software might launch a private label line of conference call hardware. Those products would get manufactured by another firm. They'd get sold, though, under the initial business’s brand name.
Most consumer product categories include both branded and private label lines. The following are some examples of sectors where private labeling is most prevalent:
Why, then, is private labeling common in so many niches? Put simply, it’s because the practice holds an array of advantages for retailers, big or small. The following are four of the most notable:
Some retailers depend on suppliers for all their products. As such, they rely on them to react to market demand. If consumers start to desire new lines or new features, it’s the suppliers who must adapt their offerings. This can be a slow process.
When a retailer gets private label products manufactured, they can be more agile. They can react more swiftly if they notice a shift in customer behavior. With a quick video call online , they can tell a manufacturer to tweak the product accordingly.
It’s not only when rapid adaptation is required that retailers have greater power. Another advantage of private labeling is that it gives more control over production.
The retailer instructs the manufacturer on all aspects of a private label product. They can define ingredients or components. They can insist upon precise specs, down to things as fundamental as a product’s color or shape.
With private labeling, retailers are in charge of the entire supply chain . They set and control production costs to ensure the most profitable pricing. Products get made in a way that makes sure of the healthiest ultimate margins.
The issue with selling branded products is that it’s not your company which consumers come to love. They develop loyalty to the makers of their favorite items, not the distributors. Private label products and their packaging bear your own name and branding.
Nothing’s ever cut and dried in ecommerce or retail. While private labeling has lots of pros, there’s also one significant potential con.
Putting your branding on products is an excellent idea in theory. In practice, however, it can be a struggle to build significant brand loyalty . Your private label lines, after all, often compete with established names in a niche.
Those long-lived brands hold some significant advantages over your private label lines. They’re going to be available in a broader range of stores, for one thing. Your private label products will be on your shelves alone. National or multinational brands, too, have a far greater budget to use on promoting their products.
Private labeling is an option open to both online and offline retailers. It’s where the vendor has lines manufactured to sell under their name and with their own branding. The principal advantages of this lie in the power it gives retailers. They control production, pricing, and branding. Taking on established brands and manufacturers, though, is no small undertaking.
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Maria
Ansari
August 14, 2020
Sell customer-specific products by keeping private products hidden from the public!
Create hidden areas within WooCommerce by hiding private products from public view!
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Written By Maria Ansari
Maria has a degree in Computer Science and is the writer of choice for many organizations. She is also The Big Boss at BloggInc.
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Depending on the type of business you’re running, you might need a way to display WooCommerce private products on your website.
Having a private, hidden section on your online store makes it easy to sell customer-specific products and/or keep private products hidden from the public.
The problem is that, by default, it’s not possible to password protect categories or make them private in WooCommerce.
In this article, we’ll show you how to create WooCommerce private products using the WooCommerce Protected Categories plugin . We'll take a look at how you can add protected categories and private categories , which automatically protect all the products inside. You'll learn how to make products private through password protection . You'll also discover how to restrict them to specific logged in users or roles .
Let’s begin by covering some of the key benefits of having a private products section on your WooCommerce website.
There are many benefits from being able to make entire categories of products private. For instance:
Many types of WordPress website can benefit from being able to sell private products to specific customers only. Next, I'll share some examples of businesses that need to sell customer-specific products, or create a hidden store area for logged in users only.
Now we understand what WooCommerce private products are and why you need them. Next you'll learn how to set it up on your own WordPress website.
WooCommerce Protected Categories is a WordPress plugin that lets you create WooCommerce private products in your online store. Specifically, you can password protect categories in WooCommerce or restrict certain categories to specific logged in users or entire user roles.
The standout feature of WooCommerce Protected Categories is that when you add privacy settings to a category, all its products are automatically hidden under the same protection. This is much easier than editing each product individually.
After you install and activate the plugin, some new visibility options will be added to your WooCommerce Categories page. It’s similar to how WordPress lets you password protect individual pages and posts except that you’re able to password protect entire WooCommerce categories . Depending on how you set it up, visitors must either enter a password or log into their user account access the private category and its products.
So, for instance, if you wanted to let subscribers view a particular category on your website, you could use the WooCommerce Protected Categories WordPress plugin to achieve this.
The key benefit of using the WooCommerce Protected Categories plugin is that it enables you to make multiple WooCommerce products private at once. So, instead of having to edit each individual product to make it private, you have the option to:
In the next section, we’ll explore each method and show you how to set them up.
The plugin lets you add a single password or multiple passwords for each private WooCommerce category . Assigning multiple passwords to a category means that you can grant different people access to the category. You can do this by sharing unique passwords with each customer, instead of sharing a single password between different users.
With the WooCommerce Protected Categories plugin, you can create one or more password-protected categories. Once that's done, you can add all the private products to this category. Next, you will share the category’s password with whichever customers you’d like to grant access to. One they enters the password onto the category login page, they’ll be able to view the WooCommerce private products within that category (and any sub-categories).
With this method, you can give customers and clients a link to their specific category page along with a single password to access it. Or if you prefer, you can create a central login page which will automatically direct people to the correct private WooCommerce product category, based on the password entered.
Once you’ve purchased, installed, and activated the WooCommerce Protected Categories plugin on your WordPress website, here’s what you need to do:
Repeat these steps to add as many password-protected product categories as you’d like. By doing so, you'll be able to make WooCommerce private products for your online store.
You can also add sub-categories to your password-protected categories. Leave the sub-categories 'Public', as they'll automatically be protected with the same password.
The WooCommerce Protected Categories plugin also lets you create private categories that only specific logged in users or user roles can see. You create a private category and add all of the products you’d like to make private to this category. Users log into their account on your online store to view all of these WooCommerce private products.
After you’ve purchased, installed, and activated the WooCommerce Protected Categories plugin on your WP website, here’s what you need to do:
Tip: Some WP sites like to create a dedicated user role which can access their private WooCommerce products. For example, if you're creating a WooCommerce wholesale store then you might need a separate 'wholesale' user role who can access the private B2B area. You can easily do this by installing the free User Role Editor plugin. Clone the 'Customer' role to create a new 'Wholesale' role. Create private WooCommerce wholesale products by restricting the wholesale category to this user role.
WooCommerce Protected Categories makes it easy to create a public-facing store alongside hidden, customer-specific categories.
If you’d like to create a private section in WooCommerce that customers can unlock simply by entering a password , we’d recommend creating a password protected category .
However, if you’ve already registered users on your WooCommerce store (such as suppliers, vendors, or distributors) then we’d recommend creating a user or role protected category . This will give them exclusive access to private areas on your WooCommerce store, without needing a separate password.
If you’d rather protect your entire online store, be sure to check out the WooCommerce Private Store plugin. This lets you hide all the shop-related parts of your website, while keeping the rest of the site public.
Are you thinking of setting up WooCommerce private products in your online store? If so, we'd love to know what type of online store you’re running and which method works best for you. Please leave a comment below!
Hi, just to make you aware in Chrome these images don't load fully.
Hi, Florida. Thanks for letting us know. I reviewed and test-viewed this page in Chrome and other browsers and the images appear to load in full. Perhaps what you experienced was a temporary issue or was isolated on your end. Please could you try viewing this article again and let me know whether or not the images load fully this time. Thanks.
Hola buenas tardes. Necesito preguntarle algo. He probado plugins para woocomerce para poder ocultar productos a 3 roles de usuario. Funciona solo para los productos simples pero no a los que tienen como tipo variado, no permite ocultar. Tiene alguna información en relación a este tema.
Hola, Carlos. Gracias por tu comentario. Nuestro plugin WooCommerce Protected Categories le permite ocultar o proteger sus categorías de productos de acuerdo con la contraseña, usuario y / o roles de usuario y funciona para cualquier tipo de producto (simple, variable, etc.). ¿Podría ponerse en contacto con nosotros a través de nuestro Support Center para que podamos discutir esto con usted en más detalle.
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A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store. This is in contrast to buying products from oth
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