Product Marketing Manager

Company: 7Generation

We're looking for a Product Marketing Manager to help translate complex technology into compelling customer value.
In this role, you'll own product positioning, messaging, and go-to-market activities, working closely with Product, Sales, and Marketing teams. You'll play a key role in shaping how our solutions are presented to customers, partners, and the market.
Responsibilities
* Develop product positioning, messaging, and value propositions for different customer segments.
* Translate technical product capabilities into clear, customer-focused messaging.
* Create product presentations, sales enablement materials, case studies, and marketing collateral.
* Support go-to-market initiatives and product launches.
* Maintain and improve product-related content across digital channels, including the corporate website.
* Conduct market and competitor research to identify new opportunities.
* Collaborate closely with Product, Sales, and Marketing teams to ensure consistent product communication.
* Contribute to the creation of visual and multimedia product content.
Qualifications
* 3+ years of experience in Product Marketing, Product Management, or B2B Technology Marketing.
* Experience marketing B2B technology products or software solutions.
* Strong understanding of product positioning, messaging, and go-to-market strategy.
* Ability to simplify complex technical concepts for business audiences.
* Experience creating product presentations, sales enablement materials, and marketing content.
* Experience working cross-functionally with Product, Engineering, and Sales teams.
* English proficiency at Upper-Intermediate (B2) level or higher.
Nice to have
* Experience in cybersecurity, enterprise software, IT infrastructure, or networking.
* Experience working with international markets.
* Familiarity with CMS platforms and web analytics tools.
* Experience creating video scripts or multimedia content.

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